September 17th, 2008
07:12 AM ET
14 years ago

NEW ADS: The economy continues to dominate the air wars

[cnn-photo-caption image= caption="The economy continues to dominate the ad wars this week."](CNN) - One day after Barack Obama released an ad hitting John McCain hard over economic policy and the Republican nominee unveiled a spot that promised Americans he would keep their jobs and savings safe, the candidates switched approaches entirely Wednesday.

Barack Obama speaks to voters directly in a new two-minute economy-focused ad that doesn’t mention the Arizona senator, while McCain himself addresses viewers in a spot calling his Democratic opponent all “talk and taxes.”

“In the past few weeks, Wall Street’s been rocked as banks closed and markets tumbled. But for many of you – the people I’ve met in town halls, backyards and diners across America – our troubled economy isn’t news,” says Obama in the new ad, debuting Wednesday nationally and in battleground states.

Watch: Obama's 'Plan for Change' ad

“The truth is that while you’ve been living up to your responsibilities, Washington has not. That’s why we need change. Real change. This is no ordinary time and it shouldn’t be an ordinary election,” he says, laying out the basics of his economic plan: middle-class tax breaks, energy strategy, greater regulation of Wall Street and lobbyists and an end to the war in Iraq.

While he doesn’t name McCain directly, Obama does make some indirect swipes, telling viewers, “much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track,” and “bitter, partisan fights and outworn ideas of the left and the right won’t solve the problems we face today.”

McCain takes a harder edge in an ad that says he is the only candidate equipped to end the nation’s economic crisis. “You, the American workers, are the best in the world. But your economic security has been put at risk by the greed of Wall Street,” says McCain in the 30-second spot. “That’s unacceptable.

“My opponent’s only solutions are talk and taxes. I’ll reform Wall Street and fix Washington. I’ve taken on tougher guys than this before.”

Adds the announcer: “Change is coming. John McCain.”

The McCain campaign said the ad will air on national cable and broadcast television.

Filed under: Candidate Barack Obama • Economy • John McCain • Political ads
soundoff (258 Responses)
  1. faye, NV

    Palin/McCain really need to find another job. AL has its own problems.

    September 17, 2008 11:18 am at 11:18 am |
  2. Bob Indianapolis, IN

    The Dow is DOWN almost 300 points! Guess the $85 billion to bail out AIG ain't working folks. HAVEN'T THE REPTILICANS DONE ENOUGH DAMAGE TO AMERICA?

    If you don't think so, follow McSame and Palin off that cliff like the lemmings you'd have to be...

    September 17, 2008 11:18 am at 11:18 am |
  3. Robert in raleigh

    And the guy that replaced tom brady hadn't started a game since high school and ne is now 2 and 0 . Because of good coaching and preporation...... Liz.LIz,Liz you don't think

    September 17, 2008 11:19 am at 11:19 am |
  4. John in Ohio

    "Obama reads speeches as sweet as Britney Spears sings the songs. He acts as cute as Paris Hilton. But America is not looking for a President with outstanding reading and acting skills to lead our nation."

    Are you wholly incapable of thinking for yourself?

    September 17, 2008 11:19 am at 11:19 am |
  5. St Louis for Obama

    all "talk and taxes" because Sen McCain can't fully understand the situation with the economy, can't sympathize with the American public and has no plan to curtail the crisis that many families across America find themselves at this point in the history of our great country.
    The last thing we need is committee to "study" the situation and make recommendations regarding how we should move forward.

    September 17, 2008 11:20 am at 11:20 am |

    From Obama's speech on 09/16/2008:

    "In February of 2006, I introduced legislation to stop mortgage transactions that promoted fraud, risk or abuse. A year later, before the crisis hit, I warned Secretary Paulson and Chairman Bernanke about the risks of mounting foreclosures and urged them to bring together all the stakeholders to find solutions to the subprime mortgage meltdown. Senator McCain did nothing. "

    "Last September, I stood up at NASDAQ and said it's time to realize that we are in this together — that there is no dividing line between Wall Street and Main Street — and warned of a growing loss of trust in our capital markets. Months later, Senator McCain told a newspaper that he'd love to give them a solution to the mortgage crisis, "but" — he said — "I don't know one."

    "This March, in the wake of the Bear Stearns bailout, I called for a new, 21st century regulatory framework to restore accountability, transparency, and trust in our financial markets. Just a few weeks earlier, Senator McCain made it clear where he stands: "I'm always for less regulation," he said, and referred to himself as "fundamentally a deregulator."

    That is called real leadership from Obama and missed opportunities for the new “empty suit“ McCrypt.

    September 17, 2008 11:21 am at 11:21 am |
  7. Chris in Alexandria


    I think you have to bench Drew Bledsoe (McSame) in favor of Tom Brady (Obama). Sure, Bledsoe has been around longer, but Brady has enough between the ears to get us to the promised land.

    September 17, 2008 11:22 am at 11:22 am |
  8. Raj, Dallas

    Just imagine, what position we all would be in if this economy trend, that we had for last eight years continues for four more years.
    $8 gas, 15+% unemployment, foreclosures, National Security, Unnecessary spending, housing & Wall Street collapse, war with Iraq, Iran, Syria, N Korea.....

    Did it happen all by chance? Do Republicans have some sense of accountability for it? Where was Mr. McCain all this while? or was he just waiting for the Presidential office? It’s been long since he is a Senator, did he not advise Mr Bush?

    Obama 08

    September 17, 2008 11:24 am at 11:24 am |
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