[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2008/images/09/17/art.mccainadecon.cnn.jpg caption="The economy continues to dominate the ad wars this week."](CNN) - One day after Barack Obama released an ad hitting John McCain hard over economic policy and the Republican nominee unveiled a spot that promised Americans he would keep their jobs and savings safe, the candidates switched approaches entirely Wednesday.
Barack Obama speaks to voters directly in a new two-minute economy-focused ad that doesn’t mention the Arizona senator, while McCain himself addresses viewers in a spot calling his Democratic opponent all “talk and taxes.”
“In the past few weeks, Wall Street’s been rocked as banks closed and markets tumbled. But for many of you – the people I’ve met in town halls, backyards and diners across America – our troubled economy isn’t news,” says Obama in the new ad, debuting Wednesday nationally and in battleground states.
Watch: Obama's 'Plan for Change' ad
“The truth is that while you’ve been living up to your responsibilities, Washington has not. That’s why we need change. Real change. This is no ordinary time and it shouldn’t be an ordinary election,” he says, laying out the basics of his economic plan: middle-class tax breaks, energy strategy, greater regulation of Wall Street and lobbyists and an end to the war in Iraq.
While he doesn’t name McCain directly, Obama does make some indirect swipes, telling viewers, “much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track,” and “bitter, partisan fights and outworn ideas of the left and the right won’t solve the problems we face today.”
McCain takes a harder edge in an ad that says he is the only candidate equipped to end the nation’s economic crisis. “You, the American workers, are the best in the world. But your economic security has been put at risk by the greed of Wall Street,” says McCain in the 30-second spot. “That’s unacceptable.
“My opponent’s only solutions are talk and taxes. I’ll reform Wall Street and fix Washington. I’ve taken on tougher guys than this before.”
Adds the announcer: “Change is coming. John McCain.”
The McCain campaign said the ad will air on national cable and broadcast television.