September 17th, 2008
07:12 AM ET
14 years ago

NEW ADS: The economy continues to dominate the air wars

[cnn-photo-caption image= caption="The economy continues to dominate the ad wars this week."](CNN) - One day after Barack Obama released an ad hitting John McCain hard over economic policy and the Republican nominee unveiled a spot that promised Americans he would keep their jobs and savings safe, the candidates switched approaches entirely Wednesday.

Barack Obama speaks to voters directly in a new two-minute economy-focused ad that doesn’t mention the Arizona senator, while McCain himself addresses viewers in a spot calling his Democratic opponent all “talk and taxes.”

“In the past few weeks, Wall Street’s been rocked as banks closed and markets tumbled. But for many of you – the people I’ve met in town halls, backyards and diners across America – our troubled economy isn’t news,” says Obama in the new ad, debuting Wednesday nationally and in battleground states.

Watch: Obama's 'Plan for Change' ad

“The truth is that while you’ve been living up to your responsibilities, Washington has not. That’s why we need change. Real change. This is no ordinary time and it shouldn’t be an ordinary election,” he says, laying out the basics of his economic plan: middle-class tax breaks, energy strategy, greater regulation of Wall Street and lobbyists and an end to the war in Iraq.

While he doesn’t name McCain directly, Obama does make some indirect swipes, telling viewers, “much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track,” and “bitter, partisan fights and outworn ideas of the left and the right won’t solve the problems we face today.”

McCain takes a harder edge in an ad that says he is the only candidate equipped to end the nation’s economic crisis. “You, the American workers, are the best in the world. But your economic security has been put at risk by the greed of Wall Street,” says McCain in the 30-second spot. “That’s unacceptable.

“My opponent’s only solutions are talk and taxes. I’ll reform Wall Street and fix Washington. I’ve taken on tougher guys than this before.”

Adds the announcer: “Change is coming. John McCain.”

The McCain campaign said the ad will air on national cable and broadcast television.

Filed under: Candidate Barack Obama • Economy • John McCain • Political ads
soundoff (258 Responses)
  1. East Coast Bum

    I heard today Mclies paid staffers are saying that Johnny invention invented the blackhberry, I swear it. Talk about the lie express and grasping at thin air. John Mcblackberry what has this election come too. Obama has constantly talked about issues, but mcblackberry has just thrown fear and garabge. plain is not allowed off her leash to even talk about issues. You all know who has my vote!!!!!!

    September 17, 2008 09:15 am at 9:15 am |
  2. I Love my Country!

    WHy does john mcsurge copy everything Barack does? On another note Apparently Palin is not loved in Alaska as much as the repuglicans try to make her out to be. I wish I could include the link on here that shows the Anti-Palin rally in Anchorage that drew more than 1500 PEOPLE this past weekend. These people are livid that she is a VP candidate and definitely don't want to see her in the white house. What is incredible though is that for Alaska 100 people is considered a great rally but there were 1500 people with signs saying "Voted for her once, NEVER again" or "Northern Extremist" or "Palin is a failure" "too inexperienced". Try and google for articles.

    September 17, 2008 09:18 am at 9:18 am |
  3. McCain for Pres.

    Obama voted present 130 times when he could have made a difference. How do we know what he really believes, he keeps changing his mind.

    September 17, 2008 09:19 am at 9:19 am |
  4. Rudy NYC

    Some economic genius needs to come up with a new grand unification theory of economics that balances several factors.

    Bottom Up vs. Trickle Down Tax Policies.
    Bigger vs. Smaller Government.

    And what role Economic Growth and Economic Indicators can determine which course of action, and how much of it is best.

    September 17, 2008 09:19 am at 9:19 am |
  5. Former Hillary supporter for Obama


    You've been a politician for almost 24 years, what "change" are speaking of? Haven't I heard that mantra before somewhere... it almost sounds like an endorsement for the other guy?

    Iowa, the new blue state 🙂

    September 17, 2008 09:19 am at 9:19 am |
  6. Linda from Prescott AZ

    I've sat here, watching the polls go up and down and i am completely flumexed as to why. There is an urgent need for change in how this government is run. The republicans have been in the white house for 8 years and had control of the congress for 6 of those 8. The Dems have had control for less than 2 years but not with a wide enough margin to get things done.
    I harken back to Reagans question "Are you better off now than you were 4/8 years ago?" My answer, not no, but hell no. We are afraid to retire, too worried about healthcare.
    John McCain is old school, Palin is not worth mentioning, she is radical. McCain's choice of Palin proves that winning is more important to him than doing the right thing to help this country. He is so wrapped up in having been a POW that he can't even keep track of basic economics.

    Senator Obama is the change we need in this country. He's brilliant, educated and willing to work with all people. He cares about this country as does JOe Biden and change is what is needed...not the mongoring hatefilled rhetoric that comes out of McCain's mouth.,

    Please, ask your self the question, if you can answer it truthfully...I'm sure you will vote for the Democratic ticket.

    September 17, 2008 09:20 am at 9:20 am |
  7. McSame

    The debates will tell it all.............McCain cannot remember what he does on a day to day basis... thats the change he has... changing his story EVERYDAY!

    September 17, 2008 09:20 am at 9:20 am |
  8. Doug R.

    John McCain does not offer any type of change. He has flip flopped on issue after issue. He told us all he doesn't really understand the economy. What are his plans for the $400,000,000,000.00 of debt the Bush administration and Republicans have given the American breaks for millionaires, big oil, and big corporations.
    McCain/ Palin= pathological liars.

    September 17, 2008 09:21 am at 9:21 am |
  9. Anonymous

    i am a tax payer that now owns part of aig, i don't even know what it really is, i had much rather own part of the real americans, why can't the government help the people that are losing their homes and jobs, and more than anything else their HOPE. YES WE DO WANT CHANGE, YES WE CAN.

    September 17, 2008 09:22 am at 9:22 am |
  10. Convicted felon who can't vote

    Let's hear what stupidity will come out of McSame's mouth

    September 17, 2008 09:22 am at 9:22 am |
  11. Fay

    Obama can fix the economy. People who come from middle income families have a better understanding of the economy than McRich. & McCindy & McLynnFoster.

    September 17, 2008 09:24 am at 9:24 am |
  12. Sweetie

    I pray for McCain daily.....

    We needed this reform years ago!

    I can't wait to see John and Sarah shake things up!

    McCain/Palin-08-In a Landslide Victory for all!

    September 17, 2008 09:25 am at 9:25 am |
  13. Candy West Virginia

    From an article at MSNBC – "A decade ago, John McCain embraced legislation to broadly deregulate banking and insurance industries. Now the GOP nominee is scrambling to recast himself as a champion of regulation. "

    September 17, 2008 09:25 am at 9:25 am |
  14. Les-Wa

    Obama should add in his campaign, CEO of Fannie Mae helped him look for his VP and Fannie Mae gave him a LOT of money! Obama is just as corrupt as the rest of the Democratic Party!

    September 17, 2008 09:26 am at 9:26 am |
  15. Jason

    Really? Obama is all talk?
    Hmm...tell me again SPECIFICALLY what YOU plan to do John?

    Oh, right. ALL TALK.

    September 17, 2008 09:27 am at 9:27 am |
  16. Mccain is a Liar

    Obama keep hitting those republicans we have them on the rope and this is only the 3 day of talking about issue that affect our lives Mccain he has no solution for this Economy all he wants to do is Drill Obama and Joe Biden is the The people that we need to Run our Country Mccain and Palin Just won't Due We can not Have another 4 More Years of Lies and Corruption and we Know that will happen if Mccain wins They are already trying to Suppress The Court case Palin is Involved in and they have not even won! Obama Biden the Clear choice in this election

    September 17, 2008 09:29 am at 9:29 am |
  17. Tom in Delaware

    Obama sells Doom & Gloom...and then trys to say it's the Republicans who use fear as a campaign much for hope.

    McCain believes this country is strong enough to get through anything because he's lived through far worst nightmares in his life.

    McCain/Palin '08

    September 17, 2008 09:30 am at 9:30 am |

    John your not even aware this is a problem.......

    GO BACK TO ARIZONA AND RETIRE...................................


    September 17, 2008 09:30 am at 9:30 am |
  19. inga

    "The issue of economics is not something I've understood as well as I should." – John McCain 12/18/07

    September 17, 2008 09:31 am at 9:31 am |
  20. Jorge

    GIVE 'EM HELL, BARRY !!!!!!!!!!!!!!!!!!!!!!

    September 17, 2008 09:31 am at 9:31 am |
  21. mitchell

    'change is coming"- same theme the rev. wright used during his interview with reporters a few months ago. sounds like mccain is plagiarizing rev. wright?

    September 17, 2008 09:31 am at 9:31 am |
  22. carlo

    Waving your arm up and down and shouting about protecting the people isn't enough, McCain. Obama actually has a PLAN. Everyone keeps saying that Obama isn't specific. He has had a plan for a while, but the media doesn't cover it. They cover "lipstick" comments and pure foolishness that doesn't benefit anyone.

    Way to go, Obama!

    September 17, 2008 09:31 am at 9:31 am |
  23. Bulldog

    McCain's claim to change are a complete contradiction of what he has supported his entire career.

    The Gramm-Leach-Bliley Financial Services Modernization Act of 1999 deregulated the financial system by opening up competition among banks, securities and insurance companies and allowed commercial and investment banks to merge.

    John McCain voted for this bill along with the entire Republican Senate. The Senate Democrats objected against it. Phil Gramm introduced this bill and was John McCain’s top economic advisor before he was forced to resign but still gives McCain economic advice to this day.

    John McCain has a direct responsibility in the financial crisis we are in today along with the banking lobbyists he is employing in his campaign. McCain has supported the very philosophy and mentality that has caused the economy we are facing today. Is that what you want? Another 4 years of this? Look it up, McCain has truly supported DEREGULATION throughout his career and now all of a sudden he is FOR regulation. He’s blowing smoke and just telling more lies.

    September 17, 2008 09:32 am at 9:32 am |
  24. Kitty

    Look into Biden's close ties to the banking industry. Delaware is the capital of banking because of its bank-friendly laws, many of which were championed by Joe and his boys. Also look into the purchase of the Biden estate and adjoining lot. Joe got them both from MBNA execs. both of whom sold them to him at the same price they paid for them. This sounds remarkably like the Rezko deal BO got. Hmmm.

    September 17, 2008 09:33 am at 9:33 am |
  25. GOP Terrorists have destroyed America

    Thank you, Repubilcans, for wrecking America. Your policies, ideals, economics and goals have now been proven disasterous. Please exit America in a peaceful manner and leave us alone. We have no more need for your greedy, self-indulgent, corrupt, uneducated or 'maverick' attempts at leadership. You've proven yourselves to be as worthless as fur on a frog.

    September 17, 2008 09:33 am at 9:33 am |
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