September 17th, 2008
07:12 AM ET
14 years ago

NEW ADS: The economy continues to dominate the air wars

[cnn-photo-caption image= caption="The economy continues to dominate the ad wars this week."](CNN) - One day after Barack Obama released an ad hitting John McCain hard over economic policy and the Republican nominee unveiled a spot that promised Americans he would keep their jobs and savings safe, the candidates switched approaches entirely Wednesday.

Barack Obama speaks to voters directly in a new two-minute economy-focused ad that doesn’t mention the Arizona senator, while McCain himself addresses viewers in a spot calling his Democratic opponent all “talk and taxes.”

“In the past few weeks, Wall Street’s been rocked as banks closed and markets tumbled. But for many of you – the people I’ve met in town halls, backyards and diners across America – our troubled economy isn’t news,” says Obama in the new ad, debuting Wednesday nationally and in battleground states.

Watch: Obama's 'Plan for Change' ad

“The truth is that while you’ve been living up to your responsibilities, Washington has not. That’s why we need change. Real change. This is no ordinary time and it shouldn’t be an ordinary election,” he says, laying out the basics of his economic plan: middle-class tax breaks, energy strategy, greater regulation of Wall Street and lobbyists and an end to the war in Iraq.

While he doesn’t name McCain directly, Obama does make some indirect swipes, telling viewers, “much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track,” and “bitter, partisan fights and outworn ideas of the left and the right won’t solve the problems we face today.”

McCain takes a harder edge in an ad that says he is the only candidate equipped to end the nation’s economic crisis. “You, the American workers, are the best in the world. But your economic security has been put at risk by the greed of Wall Street,” says McCain in the 30-second spot. “That’s unacceptable.

“My opponent’s only solutions are talk and taxes. I’ll reform Wall Street and fix Washington. I’ve taken on tougher guys than this before.”

Adds the announcer: “Change is coming. John McCain.”

The McCain campaign said the ad will air on national cable and broadcast television.

Filed under: Candidate Barack Obama • Economy • John McCain • Political ads
soundoff (258 Responses)
  1. Susan Bodinson

    Dear jason, look at his latest tv add look at his plan published on the internet ... from what iv seen John McCain can only try to explain what he ment by fundumentals !! by saying he ment the american worker. We all respect the american worker but what did the republican goverment do for them ... John McCain voted 90% of the time for its policies

    September 17, 2008 10:55 am at 10:55 am |
  2. Kam from Los Angeles

    I think we all should focus on the issues at hand. To be honest neither candidate is doing so. I am only 26 and been a democrat since I was able to vote. Obama really disgusted me with even allowing such an exuberent fundraiser to happen in his name. People are losing their homes, their jobs, their retirement funds!!! But it is ok to raise 9 million dollars to have celebrities tell you to get tough. It makes me really question who Obama will be working for if he gets elected. It is times like this when i wish there was a strong 3rd party candidate running because neither of these men give me the confidence that when they get in office, everything will be ok 🙁

    September 17, 2008 10:57 am at 10:57 am |
  3. Darryl

    Nevada regulators closed Silver State and the Federal Deposit Insurance Corp. was appointed receiver of the bank, based in Henderson, Nev.

    Andrew K. McCain, a son of Republican presidential nominee John McCain, sat on the boards of Silver State Bank and of its parent, Silver State Bancorp, starting in February but resigned in July citing "personal reasons," corporate filings with the Securities and Exchange Commission show. Andrew McCain also was a member of the bank's audit committee, responsible for oversight of the company's accounting.

    The younger McCain, who is the chief financial officer of Hensley & Co., the beer distributorship of which Cindy McCain is chairwoman, is the Arizona senator's adopted son from his first marriage.

    September 17, 2008 10:57 am at 10:57 am |
  4. Joy

    Come on people, use your God given common sense! How does someone like Mccain who has been going along with the failed policies of GWB who has gotten us into the mess that we're in now GET US OUT OF THIS MESS! DO YOU THINK A 9-11 COMMISSION IS GOING TO HELP US ..THAT'S WHAT MCSAME SUGGESTS. Obama's had a comprehensive plan for the last 19 months. McCain has no new ideas, he has admitted himself that he doesn't understand the economy and what has he been trying to do the last few days? Trying to adopt Obama's ideas on the economy the same way he tried to steal the CHANGE message. WE NEED AN INTELLIGENT, SMART PRESIDENT WITH NEW IDEAS..THAT'S OBAMA!!!!

    September 17, 2008 10:58 am at 10:58 am |
  5. RealVoter

    When McCain says "Change is coming", he is right because he will likely die in the office and Sarah Palin will govern this country like it was a hockey game. Our politics has becoming more pathetic and low than third world countries and soon McCain-Palin will take us back to "Wild Wild West" time where we will be the third world country. No matter what American won't elect black looking man (even he is not black) even if it is suicide.

    September 17, 2008 10:58 am at 10:58 am |
  6. Marge Hibbing Mn

    I did not know that there were so many ignorant people in this country. How can anyone, who has seen that obama has no experience in ANYTHING be the best person to lead this country at this time.

    The democrats again shot themselves in the butt and spewed crap all over the place. They had a perfectly good candidate Hillary Clinton and what did the do they twisted arms and held suspicious cacus and got obama in. Now they want the real democrats to vote for him. Heck no McCain is not all that perfect, but he is a heck of a lot better than this fly by night, who can't even, and won't even prove he is a citizen of this country. That he ever went to Columbia college and that he knows what to do when it comes to voting on an issue.

    He has never ever written a bill, he has never ever campaigned for a bill, all he does is vote present or doesn't vote at all. And the boy bloggers, they can't be men, since they hate strong women and the kids who dance and chant and wave at their rock start are making the biggest mistake of their lives. This country will cease to exist if the dumb bunny obama gets in.

    September 17, 2008 10:58 am at 10:58 am |
  7. Sam

    CNN – why won't you post this?

    John McCain has been head of the Senate Commerce Committee for years. THE COMMERCE COMMITTEE.

    As such, he has been uniquely positioned to take on the very interests he now claims he wants to reform. HIS longstanding policies got us into the current mess.

    So, which should we believe: his Rovian campaign rhetoric - or his documented record?

    September 17, 2008 10:58 am at 10:58 am |
  8. Darryl

    What is Senator John McCain not involed in?

    September 17, 2008 10:58 am at 10:58 am |
  9. dittohead with forty names

    The Federal Reserve is a private bank that just taxed you and I to bailout a private insurance company.

    September 17, 2008 10:59 am at 10:59 am |
  10. Terri

    your bud Mcinsane just had the same type of event – $30,000 a ticket – sorry. Do some reading would ya?

    September 17, 2008 11:01 am at 11:01 am |
  11. german resident

    I am a German citizen who works and lives in the US. I can tell you that Europeans are amazed that America may choose McCain after the disaster of George Bush. We can see that McCain is no different.

    My friends back in Germany the ones that have learned about Palin think she is actually some kind of joke.

    If McCain and Palin win America will look ridiculous in the eyes of the world. We will all be afraid.

    September 17, 2008 11:02 am at 11:02 am |
  12. bob


    September 17, 2008 11:02 am at 11:02 am |
  13. John

    I agree with Senator McCain. Obama's only solutions are SWEET TALK & HIGHER TAXES. That wont solve our economic problems.

    Obama reads speeches as sweet as Britney Spears sings the songs. He acts as cute as Paris Hilton. But America is not looking for a President with outstanding reading and acting skills to lead our nation.


    September 17, 2008 11:03 am at 11:03 am |
  14. cph9680

    Typical moron to equate politics with football. Perhaps Liz can sit at home and watch "Superbowl commercials" on Nov. 4 while the rest of us are out doing something worthwhile.

    September 17, 2008 11:04 am at 11:04 am |
  15. W.



    September 17, 2008 11:06 am at 11:06 am |
  16. Alice Newman Center Harbor NH

    If I remember correctly, and check the Post today for an in-depth article on the subject ...

    McCain has been loudly for deregulation! He's voted for deregulation!

    The one foggy morning, he awoke to find the financial district in chaos!

    NOW he for strict regulation!!! Change you can't believe in – !!!!

    McCain is too foolish for prime-time and not ready to lead. He had his chance for almost 30 years in Congress and did nothing or did it wrong – I'm not sure which is worse!

    McCain's "experience" is in deregulation ... the only thing he is out to reform is his image ... his record is already set in concrete.

    September 17, 2008 11:06 am at 11:06 am |
  17. Scott L

    YES, let's raise taxes!!!!! Morons (Democrats).

    September 17, 2008 11:06 am at 11:06 am |
  18. Debby

    So a company like AIG gets bailed out to keep millions of jobs and Obama if he becomes Pres. is going to raise their corporate, payroll and any capital gains they make to pay for his cut to middle americans HUG. This doesn't make sense. I am sure the people at AIG who make less than 250. are just thrilled to know they have a job to come to every morning and not a thousand dollar tax cut. Sen. Obama won't be doing AIG or any big corp. in trouble by killing them with taxes it just doesn't work that way Sen.

    September 17, 2008 11:08 am at 11:08 am |
  19. josef rodrigues

    Stupidity is defined as the science of doing the same thing over and over again each time hoping to get a different result. .Perhaps if the people do not like Obama becuase he is too intelligent for the hard working Republicans then America can make histroy by electing Nader. This will give everyone 4 years to think and appreciate the value of an education in politics,and enjoy the facinating experience of being broke, homeless, sick and dying a thousand deaths untill the Decmocrats come back swinging ,as Bill Clinton did, to save America once again.

    September 17, 2008 11:10 am at 11:10 am |
  20. Angella

    Didn't President Bush hosted a dinner earlier this year for John McCain. Why didn't Barack Obama made any remarks about this? Isn't the president of the United States of American more a celebrity than Barbara and her team?

    John McCain is just so jealous of Barack. He is now using all of Barack's speeches like "enough is enough". "Change" etc. Why is John McCain such a copycat. He has no original ideas of his own. Keep on teaching Barack. Wow!!!

    September 17, 2008 11:10 am at 11:10 am |
  21. Filipina

    LIZ – your question is stupid. We do not want McSame, I do not want my son and daughter will go to war.


    September 17, 2008 11:11 am at 11:11 am |
  22. Undecided in WI

    ct – I think you are forgetting that Reagan and Clinton were state governors before becoming president. Hardly "newcomers".

    ct said...<<<>>>

    September 17, 2008 11:11 am at 11:11 am |
  23. ebi

    talking of experience, may i categorically state that neither mcCain nor obama has the experience all of us have been talking about. which of them has been a president before.NONE. when we talk of one having experience we mean who has been on the job directly. for example Bill Clinton has experience, Bush has experience. being a POW or having met leaders or having travelled far or having been in the senate does not qualify one to be termed as having experience of a president. now we should be looking out for one who has more potential and better policies and more diplomacy in ruling our great country, AMERICA. GOD BLESS AMERICA.

    September 17, 2008 11:12 am at 11:12 am |
  24. Derion

    McCain admitted saying in 11/26/2005 to The Wall Street Journal "I'm going to be honest, I know a lot less about economics than I do about military and foreign policy issues. I still need to be educated". So does this mean he's going to pick another war to fight instead of fixing our economy? Republicans ran the House, the Senate and the Whitehouse and you tell me you believe they have your interest at heart. Someone ask the thousands of people who continue to loose their jobs. Bush made it clear that he's going to do what he wants when he cheated his way into the presidency in 2000, then you all turned around and voted him back in because you believed he was going to fix the problem after the attacks on the twin towers, now the very same people that voted him in office are complaining because your love one's are stuck in a war that didn't have to be. And now you want to stand behind the very man who is a carbon copy to the 8 years of terror we are dealing with now. I guess what the rest of the world believes is true, Americans are stupid.

    September 17, 2008 11:12 am at 11:12 am |
  25. American

    Republicans don't even have guts to accept the fact what mess they have created of the US, rather global economy. e.g. spending over $1 Bil a day in unnecessary wars etc. Still there is no change in their attitude. Bush is a failure, no hope there. Its pity that McCain just blames it on the Wall Street, greed etc. and does NOT hold Presidential office and its policies responsible for it. Talking about greed, let me tell you Mr. McCain, who has vested interest in Halliburton..., that’s our current VP Mr. Cheney.
    Stop blaming Obama and talk some substance.
    Obama 08

    September 17, 2008 11:15 am at 11:15 am |
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