September 17th, 2008
07:12 AM ET
14 years ago

NEW ADS: The economy continues to dominate the air wars

[cnn-photo-caption image= caption="The economy continues to dominate the ad wars this week."](CNN) - One day after Barack Obama released an ad hitting John McCain hard over economic policy and the Republican nominee unveiled a spot that promised Americans he would keep their jobs and savings safe, the candidates switched approaches entirely Wednesday.

Barack Obama speaks to voters directly in a new two-minute economy-focused ad that doesn’t mention the Arizona senator, while McCain himself addresses viewers in a spot calling his Democratic opponent all “talk and taxes.”

“In the past few weeks, Wall Street’s been rocked as banks closed and markets tumbled. But for many of you – the people I’ve met in town halls, backyards and diners across America – our troubled economy isn’t news,” says Obama in the new ad, debuting Wednesday nationally and in battleground states.

Watch: Obama's 'Plan for Change' ad

“The truth is that while you’ve been living up to your responsibilities, Washington has not. That’s why we need change. Real change. This is no ordinary time and it shouldn’t be an ordinary election,” he says, laying out the basics of his economic plan: middle-class tax breaks, energy strategy, greater regulation of Wall Street and lobbyists and an end to the war in Iraq.

While he doesn’t name McCain directly, Obama does make some indirect swipes, telling viewers, “much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track,” and “bitter, partisan fights and outworn ideas of the left and the right won’t solve the problems we face today.”

McCain takes a harder edge in an ad that says he is the only candidate equipped to end the nation’s economic crisis. “You, the American workers, are the best in the world. But your economic security has been put at risk by the greed of Wall Street,” says McCain in the 30-second spot. “That’s unacceptable.

“My opponent’s only solutions are talk and taxes. I’ll reform Wall Street and fix Washington. I’ve taken on tougher guys than this before.”

Adds the announcer: “Change is coming. John McCain.”

The McCain campaign said the ad will air on national cable and broadcast television.

Filed under: Candidate Barack Obama • Economy • John McCain • Political ads
soundoff (258 Responses)
  1. Phil in KC

    I've grown really weary of the lie about taxes that Republicans are spreading and cannot figure out for the life of me why more people – and media, in particular – are not calling them on this.
    The only way Obama will raise your taxes is if you make more than $250K. That is a distinct minority of Americans. The vast majority of Americans would fare better under Obama than McCain. They would actually see a tax cut.
    Every time the Republicans trot out that line, someone should jump up and shout LIAR!

    September 17, 2008 09:34 am at 9:34 am |
  2. Nerds Unite

    Hey Barack – now it sounds like you're trying to sound presidential (like McCain did the day before), face it he did get it right and you, well you panicked again... the way you did when Sarah joined the race.

    Go Sarah

    September 17, 2008 09:34 am at 9:34 am |
  3. Lone Star Wolf


    September 17, 2008 09:34 am at 9:34 am |
  4. demwit

    Barack Obama is going to make my employer keep me employeed!? Well..., he's got my vote!!

    September 17, 2008 09:35 am at 9:35 am |
  5. R. Cooper

    The Fed Reserve can bail out AIG but the citizens in Texas are still without electrical power? The Republican adminstration does not care about the people. Katrina is still a disaster now this. Wake up people. No more backwards thinking, time for thinking ahead!!!!

    September 17, 2008 09:35 am at 9:35 am |
  6. JimL

    McCain can't talk about specifics because, of course, he hasn't any. His own spokesman said yesterday it wasn't "imperitive" to have a written plan. Just what we need, another executive that shoots from the hip without planning.

    McCain is literally morphing into McSame.

    September 17, 2008 09:36 am at 9:36 am |
  7. righteousbrother

    john mccain is now running as barack obama? when did that happen?

    September 17, 2008 09:37 am at 9:37 am |
  8. demwit

    Savings? What Savings!?

    September 17, 2008 09:37 am at 9:37 am |
  9. Mario

    So all the right wing pundits claim Obama to be socialist with European views and yet an 80% government stake in AIG is acceptable. What stands to be nationalized next? Is it me or does America need some sensible change to tackle the issues that really matter...

    September 17, 2008 09:39 am at 9:39 am |
  10. Jim

    McCentury complains that Obama is "all talk," yet McC's biggest and bestest idea is to appoint a commission to look into the problem!

    What? Will the commission then communicate in sign language?

    Only rich folks and idiots would trust the Republicans to handle an economic crisis.

    September 17, 2008 09:40 am at 9:40 am |
  11. Moderate Republican Supporting Obama

    The economy needs to be at the front of the air waves. The horrible state of this economy is a direct result of all of the failed domestic and foreign policies of Bush, policies that McCain-Palin support and wish to extend! It is a shame that the McCain camp spends so much time distracting Americans from this central issue. It is also a shame that Americans have allowed him to distract them and that the media isn't paying attention to this very serious issue that is impacting the lives of real people and real families-real Americans!

    September 17, 2008 09:41 am at 9:41 am |
  12. claudia

    The economy should be the #1 topic and issue. We don;t care what kind of shoes Palin is wearing.

    September 17, 2008 09:42 am at 9:42 am |
  13. Filipina

    Keep hitting them and talk about the issue's that is why we love you Obama. Your the only can save this country......YES WE CAN!!!


    September 17, 2008 09:42 am at 9:42 am |
  14. Bob from Pittsburgh

    Ten Trillion dollar debt money spent by G. Bush.. Can anyone send him the book The Wealthy Barber?

    September 17, 2008 09:42 am at 9:42 am |
  15. Terrence (Winston Salem, NC)

    It's the economy stupid!

    September 17, 2008 09:43 am at 9:43 am |
  16. One vote

    ...And the economy should be the head lines for the rest of this year and a long time to come.

    Senator Mccain talk away – I for one can't wait to hear about your plans for 'fixing' – Didn't hear much but empty words from you this morning!

    September 17, 2008 09:43 am at 9:43 am |
  17. Rodger

    McCain will only create new jobs overseas....his plan stinks! Not only is he out of touch, his lies are outragious...he has lost his honor!

    September 17, 2008 09:43 am at 9:43 am |
  18. Change -Isnt that Obama's Message???

    Change is Barack Obama. He will lead this Nation back out of the toilet.Back to prominence,respectability and Economic and Social security for ALL Americans (Even you racist ones!)

    Obama-Biden 08

    September 17, 2008 09:43 am at 9:43 am |
  19. Dee Jay a young republican

    You noticed how OBAMA did not mention McCains name in his AD,
    But McCain had to try and degrade Obama in his ad

    McCain =

    September 17, 2008 09:44 am at 9:44 am |
  20. Ryan

    This is getting stupid, Obama has committed to tax cuts for hundreds of millions of workers, and McCain has given tax cuts for every day workers, just cuts for the extremely wealthy elite.
    This is a LOSING ISSUE FOR MCCAIN. Why doesn't he come up with a better plan and try to out do Obama?
    Instead he chooses to LIE HIS WAY TO THE WHITEHOUSE!

    September 17, 2008 09:44 am at 9:44 am |
  21. Anonymous

    This tax crap will work, too.

    It doesn't matter how many times Obama or neutral experts say he will not raise taxes. When the old white man says he will, that's what people want to believe. They're just looking for a reason not to vote for Obama, and they'll take whatever they can get.

    September 17, 2008 09:45 am at 9:45 am |
  22. Never let them see you sweat....

    It is really disappointing that so many McCain supporter continue to say Obama is all talk. As of late with the economy falling apart rapidly, it seems that McCain is all talk. No clear answer as to how to get us back on track.

    McCain, thanks for your service in the military but we just don't need a war hero. We need someone who understands the economy.

    I just hope Amercians realize what is at stake and end this petty back & forth hate and start looking to heal this sick economy!!!!

    September 17, 2008 09:45 am at 9:45 am |
  23. Rob

    McCain has proven over and over he is out of touch when it comes to anything to do with the economy. Sen. Obama had plans in place for the last several years and predicted these problems, he has a nuanced grasp of these issue. McCain's chief economic advisor is the architect of this economy and responsable for the problems we now see. mcCain seems to pivot on a dime to say anything but with no real comprehension of the issues only to get another talking point out there to get a vote. Where Obama has a clear vision of whats necessary. every day it becomes more and more frightening that Mr. McCain can keep any support at all with the deliberate lies, gaffes and continual proof he really has no grasp of the issues.

    September 17, 2008 09:45 am at 9:45 am |
  24. Susan

    What kind of protection is McCain going to give us? A commission! What jobs is he going to keep safe – the ones shipped overseas and no longer exist? With McCain you will get Bush which means taking care of the rich and big corporations! Wake up America, your very lives are in peril!! OBAMA/BIDEN 08

    September 17, 2008 09:46 am at 9:46 am |
  25. SoCal

    If Obama is "all talk" then McCain is simply "all lies".

    September 17, 2008 09:46 am at 9:46 am |
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