September 17th, 2008
07:12 AM ET
14 years ago

NEW ADS: The economy continues to dominate the air wars

[cnn-photo-caption image= caption="The economy continues to dominate the ad wars this week."](CNN) - One day after Barack Obama released an ad hitting John McCain hard over economic policy and the Republican nominee unveiled a spot that promised Americans he would keep their jobs and savings safe, the candidates switched approaches entirely Wednesday.

Barack Obama speaks to voters directly in a new two-minute economy-focused ad that doesn’t mention the Arizona senator, while McCain himself addresses viewers in a spot calling his Democratic opponent all “talk and taxes.”

“In the past few weeks, Wall Street’s been rocked as banks closed and markets tumbled. But for many of you – the people I’ve met in town halls, backyards and diners across America – our troubled economy isn’t news,” says Obama in the new ad, debuting Wednesday nationally and in battleground states.

Watch: Obama's 'Plan for Change' ad

“The truth is that while you’ve been living up to your responsibilities, Washington has not. That’s why we need change. Real change. This is no ordinary time and it shouldn’t be an ordinary election,” he says, laying out the basics of his economic plan: middle-class tax breaks, energy strategy, greater regulation of Wall Street and lobbyists and an end to the war in Iraq.

While he doesn’t name McCain directly, Obama does make some indirect swipes, telling viewers, “much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track,” and “bitter, partisan fights and outworn ideas of the left and the right won’t solve the problems we face today.”

McCain takes a harder edge in an ad that says he is the only candidate equipped to end the nation’s economic crisis. “You, the American workers, are the best in the world. But your economic security has been put at risk by the greed of Wall Street,” says McCain in the 30-second spot. “That’s unacceptable.

“My opponent’s only solutions are talk and taxes. I’ll reform Wall Street and fix Washington. I’ve taken on tougher guys than this before.”

Adds the announcer: “Change is coming. John McCain.”

The McCain campaign said the ad will air on national cable and broadcast television.

Filed under: Candidate Barack Obama • Economy • John McCain • Political ads
soundoff (258 Responses)
  1. NO way NO MCshame

    McShame has nothing but finger pointing. i kno he was going to hang himself this week expecially with the high profile Para Sailin (with hidden experince) I saw him have two week of straight media attention and didnt mention a word of what he will do for this country. Well till he mention the "fund a mental " this man is empty nothing to offer but opportunist who want to use women ike he always do.

    September 17, 2008 09:57 am at 9:57 am |
  2. Fenarkleman

    Hey, McCain can fix it, dude. He can totally fix it. His dad has, like, um, this totally boss set of tools, dude.

    Plus, he's the dude that full-on invented the BlackBerry. Yeah, um, he can, like, totally fix it or somethin'.

    September 17, 2008 09:57 am at 9:57 am |
  3. Rich

    I'm voting for the Obama/Biden ticket because Obama/Biden has real solutions to the problems we face as a nation while McCain is too busy repeating and spreading lies, lies, and more lies.

    September 17, 2008 09:57 am at 9:57 am |
  4. Not4MoreYears

    This isn't a football game, you idiot.

    September 17, 2008 09:58 am at 9:58 am |
  5. charles

    were is the beef McCain it is you who is all talk. why you think if you say it loud that change is coming things will change. what are you going to change. change your campaign lobbyists first. otherwise it is you talking nonsense.

    September 17, 2008 09:59 am at 9:59 am |
  6. Jeff

    John McCain the refomrer, the regulator, the change? Since when? Since it was politically convenient and the only way for you to stay in the race.

    You are a joke Mr. McCain and your questionable policies are nothing more than Pres Bush's policies dressed up with a little lipstick...

    Take your barbie and go play somewhere else, we don't need any more of your kind of "help"

    September 17, 2008 09:59 am at 9:59 am |
  7. Annette, Washington, DC

    A large majority of american people voted Bush 43 back into office for the 2nd time. Those who did, can 't really talk at all.

    September 17, 2008 09:59 am at 9:59 am |
  8. Alice

    Resopnse to Liz: we want to use the quarterback with the best ideas and the most skill. The "experienced" quarterback lost his last 50 games. The rookie has been outstanding in practice.

    September 17, 2008 09:59 am at 9:59 am |
  9. milo

    Another McCain flipflop – before he took more of a libertarian, hands off approach, now he's FOR more government regulation. And he even calls himself a "Teddy Roosevelt republican", what a joke.

    McCain lies AGAIN about taxes, and more of his "all talk" hypocracy while he hasn't offered any plans of his own. Nothing.

    September 17, 2008 10:00 am at 10:00 am |
  10. Wayne. Ca

    hate beeng lied too and if they are polititions then i call them crooks.

    McCain sourrounds himself with lobbyists, these are crooks too.

    Washington is full of crooks.

    Foks we don't want any more crooks in the white house. McCain and Palin are just the same.

    September 17, 2008 10:01 am at 10:01 am |
  11. Grace Needed

    Senator McCain keeps saying he can make reforms. How is he supposed to reform Washington and Wall Street, when he can't even reform himself of lies, smear tactics and lobbyists working for his campaign? He has obviously sold out, been bought out to the very same interests he says he is going to reform! If he reforms like he runs a campaign, he will not properly vet personnel and so we will end up with investigations continuously and scandals galore. If her reforms like runs a campaign we will have continual blame for what is wrong with the country on everyone else besides the party that got us into this mess, with stall tactics like commissions while nothing gets done. Even if he was to seriously try any reforming, do you think we could trust you after the past months of false innuendoes, smear campaigning and dirty tactics. You've lied for the last time McCain, and to think we supported you in 2000. Now, you disgust me for your dishonorable campaign. You've dishonored yourself, your family, your party and your country by gambling to win on a Vice Pres. you didn't appropriately vet.

    September 17, 2008 10:01 am at 10:01 am |
  12. sm



    CAPITALIST WALL STREET IS................

    September 17, 2008 10:01 am at 10:01 am |
  13. Gordon

    Compare these two spots. The one from Obama lays out pretty clearly what he's going to do to make things better. He doesn't resort to attacking anyone, he tells the American people what he's going to do.

    Contrast that with McCain. He spends the entire time blasting Obama and then saying that he'll "reform Wall Street and fix Washington." HOW, John, HOW? No specifics. No mention of any way that he's going to put this in place.

    Someone remind me who's the candidate that's just all talk and no plans, because from the cheap seats, it sure looks like that's McCain.

    September 17, 2008 10:01 am at 10:01 am |
  14. John in Ohio

    Obama can manage to go 2 minutes without attacking McCain, would be nice if McCain could do the same. Problem is, McCain doesn't have any plans, any idea, and he certainly doesn't "know the plays", so all he has left is attacks on Obama.

    September 17, 2008 10:03 am at 10:03 am |
  15. Rich

    To Liz,

    I don't know what game you have been watching for the last 8 years, but we wouldn't be in any superbowl because of the current administration and your experience candidate (McCain) who voted with Bush 90% of the time. If we want to ever get to the superbowl, we need a fresh new younger quarterback who actually have solutions to get us to the superbowl. Not a so-called experience candidate who now wants to be a change agent (voted 90% with Bush; so he's not change but more of the same) ; who doesn't have real solutions but just lies, lies, and more lies. Nice try in trying to compare this to football but you forgot the important detail that we wouldn't even be at the superbowl thanks to the current administration and your guy McCain.

    September 17, 2008 10:03 am at 10:03 am |
  16. Judy from NC

    Once again, Obama talks directly to the America people about real ideas while McCain talks to the America people....about Obama. McCain has no plan!!

    September 17, 2008 10:04 am at 10:04 am |
  17. Praetorian, Fort Myers

    If the country wants someone to blame–pick out an institution like our graduate business schools. That's where our captains of industry received their primer on fairness, generosity, loyalty to employees, God, and country, and ethics.

    The government could have regulated better–but in the end–regardless of the regulation–if we are educating and rewarding behavior that creates enormous wealth by deception, diversion, creative accounting, entreprenuerial risk of investor money–without risking your own...then nothing will change regardless of who our President is.

    Real reform–needs to be focused to our colleges and universities.

    September 17, 2008 10:04 am at 10:04 am |
  18. Erika

    Liz, great analogy.

    You forgot to mention your experienced quarterback is 72 years old and doesn't understand any of the play calls. And his QB coach keeps running the same drills that the defense can read a mile away and the offense can't seem to score any points.

    Now, instead of talking football, lets get into real issues and for all republican voters out there please explain to me McCain's economic policies without mentioning Senator Obama and giving actual details. Obama seemed to do that just fine in his ad.

    September 17, 2008 10:04 am at 10:04 am |
  19. Mark

    Liz, the experienced QB you're going on about has thrown nothing but interceptions this half, fumbled several times and took us from winning by 10 points to losing by more than a field goal.

    Bring on the rookie. Now, before it's too late.

    September 17, 2008 10:04 am at 10:04 am |
  20. ct

    ok ok you've focused on Mccain now it's time to hit the people with specifics! The people you are after, the older crowd, isn't going to go on the internet to view your specific plans, so try to put them into your words on the airwave's. Give specific example's of what you will do that john Mccain won't, give them reason! Show them you know what you are talking about like you did in your speeches, the problem is the undecided older folks may not go to those speeche's, so you've got the money to put those speeches into airwaves, I think the coolest thing would be to take questions from folks, answer them, then put that into a commercial. Show your answer specifically in commercials, so they can't say "oh he says he'll fix this but how, when, how is it different from Mccain."

    September 17, 2008 10:05 am at 10:05 am |
  21. Candy West Virginia

    Liz – the reason we don't buy mccain's bull about experience because in all honestly what has he done with all that experience for the people? Nothing! And he has already proven that experience doesn't necessary mean a thing as his pick of Palin proves. His judgment has been sorely lacking and he has copied Obama on almost everything so I am taking Barack's brilliant judgment over the so called 'experience' guy. By the way what ever happened to the scam "gas tax holiday?"
    Barack's brilliant judgment, 8 yrs as State Senator and 4 yrs as US senator as well as a member of the Foreign Intelligence Committee plus running the most successful, progressive campaigns in history is enough for me.

    September 17, 2008 10:05 am at 10:05 am |
  22. bruja

    Liz: A touchdown with McCain/Palin. Yes right:
    Out of TOUCH and DOWN with the economie, education and you name it....
    Experienced????? O, I forgot: he was a pow and Palin is a liar....
    some experience here....

    September 17, 2008 10:05 am at 10:05 am |
  23. Scott NYC Independent

    McCain has opposed regulation of corporate America his entire career; that very deregulation has and is costing us dearly.


    September 17, 2008 10:05 am at 10:05 am |
  24. Indy in AZ

    Hey Liz,

    Your point is so far from reality that it would be funny if it weren't so sad that there are people thinking like you. So my question, what do you do when the battered, beaten up quarterback gets hurt in the final seconds of the game, and the back-up is Sarah Palin??? That scares me even more than John McCain calling the plays....

    Thanks, but NO THANKS!!!

    Obama/Biden 08

    September 17, 2008 10:05 am at 10:05 am |
  25. Steve A. , New Braunfels , Texas

    To liz-it was the exsperienced ones that got us in this mess,put in the rooki,any direction we go is up.,(or) we can just accept socialism it seems like the goverment is going to own everything anyway, we should give Hugo Chaves a call and see what he thinks!!

    September 17, 2008 10:06 am at 10:06 am |
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