September 17th, 2008
07:12 AM ET
14 years ago

NEW ADS: The economy continues to dominate the air wars

[cnn-photo-caption image= caption="The economy continues to dominate the ad wars this week."](CNN) - One day after Barack Obama released an ad hitting John McCain hard over economic policy and the Republican nominee unveiled a spot that promised Americans he would keep their jobs and savings safe, the candidates switched approaches entirely Wednesday.

Barack Obama speaks to voters directly in a new two-minute economy-focused ad that doesn’t mention the Arizona senator, while McCain himself addresses viewers in a spot calling his Democratic opponent all “talk and taxes.”

“In the past few weeks, Wall Street’s been rocked as banks closed and markets tumbled. But for many of you – the people I’ve met in town halls, backyards and diners across America – our troubled economy isn’t news,” says Obama in the new ad, debuting Wednesday nationally and in battleground states.

Watch: Obama's 'Plan for Change' ad

“The truth is that while you’ve been living up to your responsibilities, Washington has not. That’s why we need change. Real change. This is no ordinary time and it shouldn’t be an ordinary election,” he says, laying out the basics of his economic plan: middle-class tax breaks, energy strategy, greater regulation of Wall Street and lobbyists and an end to the war in Iraq.

While he doesn’t name McCain directly, Obama does make some indirect swipes, telling viewers, “much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track,” and “bitter, partisan fights and outworn ideas of the left and the right won’t solve the problems we face today.”

McCain takes a harder edge in an ad that says he is the only candidate equipped to end the nation’s economic crisis. “You, the American workers, are the best in the world. But your economic security has been put at risk by the greed of Wall Street,” says McCain in the 30-second spot. “That’s unacceptable.

“My opponent’s only solutions are talk and taxes. I’ll reform Wall Street and fix Washington. I’ve taken on tougher guys than this before.”

Adds the announcer: “Change is coming. John McCain.”

The McCain campaign said the ad will air on national cable and broadcast television.

Filed under: Candidate Barack Obama • Economy • John McCain • Political ads
soundoff (258 Responses)


    September 17, 2008 10:12 am at 10:12 am |
  2. Alice

    CNN – why won't you post my response to Liz?

    Liz, if the stated goal was to produce "change" – I would clearly choose the rookie. If the experienced guy lost his last 15 games, I sure wouldn't put my faith in him. If the rookie's skills shined at practice, and he had better ideas, I'd use him.

    September 17, 2008 10:13 am at 10:13 am |
  3. Edwin

    I didn't think it would really happen, but it seems that... gasp... the candidates are beginning to talk about *issues*

    What is the country coming to?

    September 17, 2008 10:13 am at 10:13 am |
  4. Bob Indianapolis, IN

    No money for grandmas on Medicaid, but for whiny deregulated firms on Wall Street, all the money we can print to rescue capitalism from the brink...What Bush and his cronies have done to America is what he did for Arbusto Oil back in the 1980s. And what his surrogate, McSame plans to continue...Endless war, tax breaks for the wealthy and Big Oil and outsourcing as many American jobs as it takes to fatten "the bottom line"...

    September 17, 2008 10:13 am at 10:13 am |
  5. JusLaugh

    If this is a game of football, why did the old quarterback choose a hockey player for a backup?

    I'll take well educated and smart over experience and personality any day.

    Obama/Biden '08

    September 17, 2008 10:14 am at 10:14 am |
  6. Republican Vet for Obama

    Liz, If you haden't noticed we are losing the game by about 17 points. I say bring in the rookie. I am a Pats fan I know all about bringing in a rookie for an established QB. It brought us a few Championships.

    September 17, 2008 10:14 am at 10:14 am |
  7. Independent-Gurnee, IL

    Liz, your argument fell apart when you brought race into. It also falls apart because the EXPERIENCED candidate that you are referring to is the reason why your team is down and out with 10 seconds to go. He has fumbled constantly and thrown the ball away intentionally for the last 26years (member of Keating 5, against Women's health issues, voted 13 times against raising the minimum wage, has no energy plan, voted against his own (Veterans), to name a few). I say bench the guy and fire him.

    Bring in the rookie... we already know where experience has gotten us.

    September 17, 2008 10:14 am at 10:14 am |
  8. WhoIsPalin?

    Liz stuff your Superbowl politics...Your reasoning is typical of the average uniformed, uneducated American voter. Do us and America a Big favor get an INFORM YOURSELF before spewing drivel!!

    September 17, 2008 10:15 am at 10:15 am |
  9. ApacheLXX

    George Bush has been in office for 7 1/2 years. The first six the economy
    was fine.

    About two years ago:

    1) Consumer confidence stood at a 2 1/2 yr. high;
    2) Regular gasoline sold for $2.19 a gallon;
    3) the unemployment rate was 4.5%;
    4) the DOW JONES hit a record high–14,000 +
    5) Americans were buying new cars, taking cruises, vacationing
    overseas, living large!...

    But Americans wanted 'CHANGE'! So, in 2006 they voted in a Democratic
    Congress & yep–we got 'CHANGE' all right!.....
    1) Consumer confidence has plummeted;
    2) Gasoline is now nearly $4 gallon and climbing;
    3) Unemployment is up over 5%.
    4) Americans have seen their home equity drop by $12 TRILLION
    DOLLARS & prices are still dropping;
    5) 1% of American homes are in foreclosure; and
    6) THE DOW is probing another low~~11,300–$2.5 TRILLION DOLLARS


    GIVE US CHANGE!!....


    September 17, 2008 10:15 am at 10:15 am |
  10. Vincent

    If you vote for McCain because he has a woman on the ticket this year remember, it is going to bite you in the end in 2012 and that is a promise that will be kept. I was for Hillary but I am not a fool to switch to the Republican candidate. My future and the future my children's hang in the balance and I refuse to throw away my vote because things didn't go my way.

    Wake up people!!

    September 17, 2008 10:16 am at 10:16 am |
  11. Patrick

    Liz, I think that may be the worst football analogy in history! So please allow me to redo this for you.

    It's half time of the 8th game of the season and we're losing badly. The current QB has lost us the first 7 games and is clearly on his way to losing the 8th game. There was a brief surge in the first half that resulted in his first touchdown of the season, but due to the team's financial problems, we can't afford to sign a good offensive weapons to compensate for the QB incompetance so we have relied on our defense to pull us through. But they have been on the field of battle too long. So we as Americans are the coaches and we have the choice between two backup QB's, one has been a QB for 26yrs, who can't run out of the pocket, plays exactly like the starter. Or we can go with the rookie, a very mobile QB, who can throw the bomb with accuracy, or run it down your throat. Not to mention someone who came up in the ranks quick who plays with the calmness of a veteran and excites the team and the front office like no one in a long time.

    Who will you pick?

    September 17, 2008 10:17 am at 10:17 am |
  12. Brian G, Sugar Land, TX

    Of course, it's the economy, stupid! If you ain't from Hurricane Hit Houston right now, the economy is the only thing real people are talking about. Here in the metro Houston area, we are still a bit distracted.

    September 17, 2008 10:17 am at 10:17 am |
  13. Maryland for Barack

    I disagree with Liz.

    Because while you go with the experienced quarterback who has gotten you to the super bowl, you do not go with the experienced quarterback who has held you back.

    Following your analogy, when the old playbook and the old players cease to be an affective team, you bring in someone newer who can bring back the energy to the game, and give you a fresh strategy that you can win on.

    McCain may have been around longer, but his "plays" don't work. This superbowl team is losing, and its time for a new player, who can bring us to get the touchdowns we need to keep this team – our country – afloat

    September 17, 2008 10:17 am at 10:17 am |
  14. Lie-a-day Palin Ain't Ready for Primetime

    Looks like Grampy doesn't have a plan. Just kick the problem down the road until a "commission" can be formed? No thanks, JohnnyMac, the problem is NOW.

    September 17, 2008 10:17 am at 10:17 am |
  15. Mel in GA


    It was the experienced quarterback that has our record being 0-15 we would like to win at least the last game I am going to go with the new guy, to help build moral and confidence in an upcoming winning season I'm going to let the new guy play the last game and get a fresh start for the new season.......

    We have not had a winning season in the last 8 years and the experienced guy comes with the same ineffective execution of plays as years past HELLO.......CHANGE and PROGRESS IS LONG OVERDUE


    September 17, 2008 10:17 am at 10:17 am |
  16. Michael

    When your "experienced quarterback" is doddering, ineffectual, can't remember the plays and has little to show for 26 years in the game beyond bluster and sound bites, you'd better be looking at the "rookie." And the "rookie" in this case has the intelligence, the dedication, the education and knowledge of "the game" to lead us to victory.

    The other guy has 26 years of self-promotion; limited intelligence; limited education and no record of leadership. I don't want a guy in the top spot whose reputation is built on crashing planes. I want a guy whose reputation is built on keeping them in the air.



    September 17, 2008 10:18 am at 10:18 am |
  17. American View

    I am really tired of all the hate that is coming from everyone. No wonder we are a joke to the world. If you read the blogs, we hate each other because our political views are different.

    For TWO people who claim to want to CHANGE Washington DC and politics, they both seem to be falling into the same "old" mold.

    Whoever wins will have a greatly fractured and divided country to try to bring together because of OUR HATE!

    Please stop the hate!

    September 17, 2008 10:18 am at 10:18 am |
  18. Franky


    Last time I checked, my boy won the regular season so I don't know what you're talking about, LOL!! Did you see how many touchdowns he threw against "The Clintonians?" Did you see how he took every game seriously?? Did you see he had a good gameplan?? Well, you know where I'm heading with this...

    You see, I come from Chicago. And here in Chicago, we don't believe in "rookies." Don't believe me, look at Red Grange. Don't believe me still, look at George Halas. Or if you don't believe me, look at my state...

    We've done it all AND we've been through all...there's nothing new.

    September 17, 2008 10:18 am at 10:18 am |
  19. Baze


    Your QB analogy is the stupidest thing I've seen today. Ever heard of Tom Brady, and how he came in for the VETERAN Drew Bledsoe, then led the Pats onto a dynasty, and turned out to be arguably one of the best to play the game. Shut your mouth, and get some sleep.


    September 17, 2008 10:18 am at 10:18 am |
  20. Anonymous

    McCain doesn't have any economical experience....

    September 17, 2008 10:19 am at 10:19 am |
  21. The Conservative

    Yap, we all know about McBush's experience. It's one characterized by bad decisions. Right now, all the experience McPallin ticket can show us is that of stark lies. Did you hear Fiorina and Karl Rove? Ever heard of "STRAIGHT LIES EXPRESS?" Well, I heard the bus just lost a tire.

    Obama-Biden 08

    September 17, 2008 10:19 am at 10:19 am |
  22. JohnBoy




    How stupid the Democrats think Americans are.

    No one will vote for the largest tax increase in history Obama.

    McCain 08

    September 17, 2008 10:19 am at 10:19 am |
  23. Nimi from NY

    They lied us into war in Iraq and McCain continues to lie against Barak Obama on taxes. If this his way to the white house, what is the quarantee he wouldn't lie to us about what else he he's going to do in the white house? LIAR!!!! LIAR!!!! LIAR!!!! PANTS ON FIRE.

    September 17, 2008 10:20 am at 10:20 am |

    Y E S--E M P H A SI S--O N--A F F O R D A B I L I T Y --O F--

    $ 2 8,000.00---D I N N E R---P L A T E S--I N F L A T I O N--

    O U T -–O F---C O N T R O L

    September 17, 2008 10:20 am at 10:20 am |
  25. Freedom Lovin Patriot


    It is the logical progress of failure to properly regulate greed.

    You'll see. Before the end of this year, maybe 1st quarter of next year.

    How does it effect you?...

    Your credit cards will be cancelled.

    September 17, 2008 10:20 am at 10:20 am |
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