September 17th, 2008
07:12 AM ET
14 years ago

NEW ADS: The economy continues to dominate the air wars

[cnn-photo-caption image= caption="The economy continues to dominate the ad wars this week."](CNN) - One day after Barack Obama released an ad hitting John McCain hard over economic policy and the Republican nominee unveiled a spot that promised Americans he would keep their jobs and savings safe, the candidates switched approaches entirely Wednesday.

Barack Obama speaks to voters directly in a new two-minute economy-focused ad that doesn’t mention the Arizona senator, while McCain himself addresses viewers in a spot calling his Democratic opponent all “talk and taxes.”

“In the past few weeks, Wall Street’s been rocked as banks closed and markets tumbled. But for many of you – the people I’ve met in town halls, backyards and diners across America – our troubled economy isn’t news,” says Obama in the new ad, debuting Wednesday nationally and in battleground states.

Watch: Obama's 'Plan for Change' ad

“The truth is that while you’ve been living up to your responsibilities, Washington has not. That’s why we need change. Real change. This is no ordinary time and it shouldn’t be an ordinary election,” he says, laying out the basics of his economic plan: middle-class tax breaks, energy strategy, greater regulation of Wall Street and lobbyists and an end to the war in Iraq.

While he doesn’t name McCain directly, Obama does make some indirect swipes, telling viewers, “much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track,” and “bitter, partisan fights and outworn ideas of the left and the right won’t solve the problems we face today.”

McCain takes a harder edge in an ad that says he is the only candidate equipped to end the nation’s economic crisis. “You, the American workers, are the best in the world. But your economic security has been put at risk by the greed of Wall Street,” says McCain in the 30-second spot. “That’s unacceptable.

“My opponent’s only solutions are talk and taxes. I’ll reform Wall Street and fix Washington. I’ve taken on tougher guys than this before.”

Adds the announcer: “Change is coming. John McCain.”

The McCain campaign said the ad will air on national cable and broadcast television.

Filed under: Candidate Barack Obama • Economy • John McCain • Political ads
soundoff (258 Responses)
  1. Matt

    That football analogy would work but lets looks at that for a second. In 2001 a veteran quarterback was hurt in the 2nd game of the season and a little unknown 6th round draft pick from the year before came in. He led the team to the Super Bowl and that team, the Patriots went on to beat a heavily favored Rams team in the Super Bowl, against a veteran quarterback. That 6th round "unexperienced" quarterback went on 2 win two more Super Bowls and is arguably the greatest quarterback of all time!

    -Now your analogy also falls short because McCain isnt experienced either, cause he was a POW doesnt give him experience to be president. He knows the playbook because the playbook hes using is President Bush's playbook. Thats the playbook that got us in to the God awful mess and it wont be the one that gets us out. Barack Obama is the best choice and you have to look at the ISSUES not any of this BS that the McCain camp is bringing forth. As an American Citizen it is your obligation to examine all the issues before you make a decision, not anything else. Barack Obama puts us forward not backward

    September 17, 2008 10:29 am at 10:29 am |
  2. Please!

    Wake up think wall street is bad now...If you let ole Johnny boy up in the WH there won't be an america!

    September 17, 2008 10:29 am at 10:29 am |
  3. OS

    Senator McCain – How in the world you will fix the problems of the Wall Street when you most of your campaign advisors have strong ties to the Wall Street.

    Don't try to fool the people – We are smart enough, you GOP can go to any extent to win the White House.

    You should be ashamed of yourself.

    September 17, 2008 10:30 am at 10:30 am |
  4. La Raza

    Liz I strongly disagree with you. Obama has more leadership qualities, and temperament to be the President. I do not want to take a chance with MCCain. I believe that he is mentally unfit to lead. I have no comment about Pain, because I don't know enough about her.

    September 17, 2008 10:30 am at 10:30 am |
  5. I-Care

    Liz~ My dear, this is not the superbowl! There is a winner and a loser in the superbowl. Right now, we are all losing.

    McCain and the rest of the repubs have proven that experience is not always key. GOOD, SOUND judgement is sometimes more important than experience. What have you gained over the last 8 years? Is your retirement, investments or even your job more stable than 8 years ago? In the past couple of days, our retirement has dropped several thousands. I do hope you are wealthy. If not, you are making a big mistake in voting for McCain.

    September 17, 2008 10:31 am at 10:31 am |
  6. Cowboy

    It is an outrage for the media/CNN to present the bailout of AIG by the Federal Reserve as a government bailout; in fact the Federal Reserve is as much a privately own corporation as AIG.For Mitt Romney to come on national TV and subscribe to the ideal that the Federal Reserve is a government agency shows the extent the republicans and our government officials are willing to go distort the true. America is being soldout and it's not the american people who will benefit.

    September 17, 2008 10:32 am at 10:32 am |
  7. anon

    I wonder if Obama will tell voters he's received $10 million from wall street for his election.

    September 17, 2008 10:32 am at 10:32 am |
  8. dave g, minneapolis

    Both parties policies are hurting the economy. More Bailouts? where is the money coming from? Increased taxes or increased debt, that's where.

    Reporters on CNN last night said "it's obvious we need more regulation".–NO IT IS NOT! we need to either enforce the laws that are there or actually reduce regulation. Let the companies be accountable. in the late 80's 1000 banks failed....we're still here. We don't need this continual government support of the Big Boys who made bad choices, bad products and failed at it. Both Obama and McCain are supporting all of these bailouts.

    It sends very bad messages:
    * Neither cares about the debt (which is a much bigger problem than AIG, mortgage, etc.
    * Neither understands that providing incentives for bad decisions is only reinforcing those who will make money off of running business poorly
    * When push comes to shove, they are really going to have to raise taxes to pay for these policies...or they are setting up their successor to do it.

    It is appalling. I'm voting for Bob Barr for this reason. He's the only candidate, and party, that is actually concerned about reducing the debt, reducing governments bloat, and restoring our freedoms and liberties. Whether it is in personal or corporate life, we should all strive to do the best and make good decisions, but when we don't, we shouldn't be looking to the government as the support system.

    September 17, 2008 10:33 am at 10:33 am |
  9. Mike Mc

    Trust McCain to save us from this recent banking collapse....hahhaah
    Last time when we had a similar crisis (Savings and Loan collapse back in the 80s) John was actually investigated by the Senate Ethics Committee due to his VERRRY close ties to Charles Keating, who was the corrupt architect of the entire collapse.

    Now I am not necessarily accusing Mr. McCain of anything in regards to the current mortgage crisis, however past actions show that he might not exercise the best judgement. He has a hard sale if he wants to convince America that he is the right person for the job.

    September 17, 2008 10:33 am at 10:33 am |
  10. A Real American

    I have a few thoughts.

    Why does John McCain continue to use Obama's change theme. He needs to use his policies as well.

    And I read another article that called Obama an elitist. Exactly why is he an elitist? Because he worked hard and got an education at Harvard? So now a good education is frowned upon? But John McCain, who does not know how many homes he owns, is not an elitist. John McCain who caters to the higher paid Americans is not an elitist? Now that makes sense.....

    sometimes I really think people want to here what they want and not see things for the way they really are. How can you want John McCain when he knows nothing about the economy, wants to continue a war in a place we should not have been, does not want to educate the very Americans that we rely on to run this country and these major companies AND manage our money, and he wants to drill all over the country instead of get a the source of problem which is reliance on oil which drilling only exascerbates....

    Come on America, McCain is not for country but for Individual wealth, Obama is for Country Wealth....if we help each other, the nation is better off, otherwise you just have more crime which leads to more guns, which leads to more crime, which leads to more guns, which leads to more division, which leads to a less safe America for our kids.... if you don't mind being tied up in your homes then fine, but your kids will be dealing with the outside world and running from it is NOT gonna make it go away!

    September 17, 2008 10:33 am at 10:33 am |
  11. Arizona Demo

    Liz and Indy:
    First of all, come to AZ and see what MC-Same has done for us?????Liz your football analogy is pie in the sky. You want the same ole team? Phil Gramm, Delay(crook) running the economy, which by the way,this debacle was set up when the Repugs were in control and did nothing!!! Don't blame Wall Street. I also know that McSame was for smaller government, and free trade . Remember the Keating 5!!!!! and Enron!!!!!. Yikes!!!!!
    IT IS TIME FOR A CHANGE AND NEW THINKING!!!!! In addition Palin, who is against everything HIllary stands for. Her hand on the helm would put women back in the 50's and I personally don't want to be there.

    September 17, 2008 10:33 am at 10:33 am |
  12. White Female Independent Voter in Swing State

    The news networks should STOP giving Palin camera time until she agrees to network-controlled interviews. It is ridiculous that she is not being allowed by the McCain camp to answer questions by reporters, as any other candidate would and should. Also, the McCain camp is not releasing her tax returns. What does Palin have to hide??? What does the McCain camp have to hide regarding Palin's ability to be interviewed??? McCain and Palin won't talk much about the economy because they're both ignorant of the daily economic struggles of hard-working Americans. The Obamas and Bidens (all of them) had to work hard through personal struggles and structural oppressions, to EARN their way to where they are. Despite their own personal challenges, they have also always worked on behalf of others, who were struggling with life's challenges. McCain has used people to get where he is (filthy rich second wife), and Palin is simply an annoying distraction from important issues. I find the selection of Palin by the McCain camp offensive and irresponsible. McCain and Palin have told so many lies, that I've lost track. As a proud American, my vote goes to Obama and Biden, hands down. Vote America, Vote Obama.

    September 17, 2008 10:33 am at 10:33 am |
  13. Seattle Voter

    By the way, McCain will not raise taxes even with the wealthiest Americans because he and his wife Cindy will be paying in millions too because she is worth millions and they don't want to give part of their bulk to UNCLE SAM.

    September 17, 2008 10:35 am at 10:35 am |
  14. Former U.S. Marine

    Liz – How did that rookie quarterback make it to the Super Bowl without throwing or running for a touchdown??

    September 17, 2008 10:36 am at 10:36 am |
  15. Dave in Indy

    Democrats for McCain September 17th, 2008 10:09 am ET

    "John McCain has served this country with distinction; he is loyal; he is honest; he is strong in the face of the enemy; he will protect us and our families; and he will work with both sides of the aisle on the pressing agenda items of our day. This man will likley run a single term, and as God is my witness, I believe he will do absolutley the best for our country without regard to race, gender, or politics."

    Wow, someone has been swimming in the kool-aide pond again. Wake up and watch McCain's ads. None of them detail his plans other than Obama is bad, me good. He constantly lies about Obama and his plans, and the media is just now starting to do some fact checking to keep it in line. Obama has been telling everyone what his plans are and how we will be able to pay for it. What has McCain done? Other than copying everything that Obama does? He jumped on the Change bandwagon, even copying their signs down to the same font. Yesterday he even used Obama's 'Enough' phrase to criticize the financial market. And I thought we all learned to recognize the swift boat attacks and wouldn't make the same mistake 3 times. Guess gullible was taken out of the dictionary.

    Obama/Biden 08

    September 17, 2008 10:36 am at 10:36 am |
  16. darko

    Obama's advisors are infused with fannie and freddie ex-execs... Change you can laugh at.

    September 17, 2008 10:36 am at 10:36 am |
  17. tati

    Congratulations America we are now proud owners of a failing insurance company that we as taxes payer will not receive dividends or benefits as shareholders.

    I understand the failure of some of these companies will lead to further hard times...but we are just paying a huge premium to delay the inevitable. The market NEEDS to correct itself if it is to rebound.


    September 17, 2008 10:36 am at 10:36 am |
  18. DAVID



    September 17, 2008 10:37 am at 10:37 am |
  19. Ken in Dallas


    Football metaphors? A Superbowl? Egad.

    Do try to be at least a little bit serious about this.

    September 17, 2008 10:38 am at 10:38 am |
  20. rick

    am not suprised there was a terriost attack today in yeman,everytime the media focus on the economy something happen across the ocean,the mccain camp dont want the media talking about the economy because they know this race will be over fast,thats the way the republicans operate,they dont want the american public to focus on the issues,they want the media to talk about personal matters or international affairs,so this bombing in yeman was probaly planned all along,i wont be suprise

    September 17, 2008 10:38 am at 10:38 am |
  21. forever3

    "Change we can Dream in"

    What has Obama done to change anything in Washington? How have his votes been cast? Biden for change!! How do you pick someone for VP who has been around Washington that long?

    Palin and McCain are the only hope. Too bad the liberal media can't show both sides equally. Too bad many of you cast your votes based on the media and speeches. You deserve what you get!

    September 17, 2008 10:39 am at 10:39 am |
  22. Shawn

    Liz.... the ONLY problem with your analogy is, in this case, your "experienced" quarterback has thrown interceptions and fumbled and faltered a number of times in the first 3 quarters in this crucial game. HE is the one responsible for this situation in the game which otherwise should have been won by 30 points. Do you bring in a rookie or not? Your call

    September 17, 2008 10:40 am at 10:40 am |
  23. We love Sarah

    Hey "Liz"

    You forgot to say "EXPERIENCED WHITE CANDIDATE!"

    September 17, 2008 10:41 am at 10:41 am |
  24. Ken in Dallas

    McCain is the chairman of the Senate Commerce committee, yet he says he needs a "9-11 commission" to help him understand what went wrong with the markets? How should we value such experience?

    Quite apart from the scurrilous nature of invoking 9-11 in reference to a completely unrelated economic fiasco, this is an expression of egregious incompetence on McCain's part.

    September 17, 2008 10:41 am at 10:41 am |
  25. Lorna, NY

    Barak used "change" in his campaigning, now John McCain is using it.
    Barak said "Enough is enough", now John McCain is saying it.
    Barak does a commercial speaking directly to the people, guess what? McCain is using this approach for his last commercial. If John McCain thinks Obama is so inexperienced and not ready to lead, why is McCain doing everything he does???? This man is a follower not a leader.

    September 17, 2008 10:42 am at 10:42 am |
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