September 17th, 2008
07:12 AM ET
14 years ago

NEW ADS: The economy continues to dominate the air wars

[cnn-photo-caption image= caption="The economy continues to dominate the ad wars this week."](CNN) - One day after Barack Obama released an ad hitting John McCain hard over economic policy and the Republican nominee unveiled a spot that promised Americans he would keep their jobs and savings safe, the candidates switched approaches entirely Wednesday.

Barack Obama speaks to voters directly in a new two-minute economy-focused ad that doesn’t mention the Arizona senator, while McCain himself addresses viewers in a spot calling his Democratic opponent all “talk and taxes.”

“In the past few weeks, Wall Street’s been rocked as banks closed and markets tumbled. But for many of you – the people I’ve met in town halls, backyards and diners across America – our troubled economy isn’t news,” says Obama in the new ad, debuting Wednesday nationally and in battleground states.

Watch: Obama's 'Plan for Change' ad

“The truth is that while you’ve been living up to your responsibilities, Washington has not. That’s why we need change. Real change. This is no ordinary time and it shouldn’t be an ordinary election,” he says, laying out the basics of his economic plan: middle-class tax breaks, energy strategy, greater regulation of Wall Street and lobbyists and an end to the war in Iraq.

While he doesn’t name McCain directly, Obama does make some indirect swipes, telling viewers, “much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track,” and “bitter, partisan fights and outworn ideas of the left and the right won’t solve the problems we face today.”

McCain takes a harder edge in an ad that says he is the only candidate equipped to end the nation’s economic crisis. “You, the American workers, are the best in the world. But your economic security has been put at risk by the greed of Wall Street,” says McCain in the 30-second spot. “That’s unacceptable.

“My opponent’s only solutions are talk and taxes. I’ll reform Wall Street and fix Washington. I’ve taken on tougher guys than this before.”

Adds the announcer: “Change is coming. John McCain.”

The McCain campaign said the ad will air on national cable and broadcast television.

Filed under: Candidate Barack Obama • Economy • John McCain • Political ads
soundoff (258 Responses)
  1. Len in Washington

    McCains ad: More lies and deception by the same old Republican party. The only thing they really try to fix is "investigations."

    September 17, 2008 10:42 am at 10:42 am |
  2. SwingVote2008

    Whoever is not voting for Obama are stuck in some kind of twilight zone. All you Latino's out there who Believe Mcain or republican party respect you just wait until it is time for you guys to have a presidential nominee. You Guys will be ripped apart just the same. Really after 8 years of Bush and His Overall Policies and Warmongering you can still Justify some how the Republican Party is looking out for you. These Republicans Have Been RICH and WEALTHY most of there lives in country clubs were you not allowed, and you call Obama an Elitist. Why because he is not doing what you want him to. Play Basketball or Entertaining you guys. He has a clear vision of a better Future Mcain Picked a Shady Governor from a Remote State who couldn't open a box of cereal but at least she can read a speech. We talk about higher education and sacrifice...But if you are a minority your not supposed to be educated or successful. You are Supposed to just always Entertain and work for THEM!! If Your a Hillary Supporter..... Palin is totally opposite..Its like a vegetarian eating meat it makes no sense.

    September 17, 2008 10:44 am at 10:44 am |
  3. white independant for Obama

    Because it IS about the economy !!!! Hope in the debates, Obama hits hard on McCain about that !!!
    Beware absentee ballots going out now, you may get cheated out of your rightful vote !!!! I'm voting in person this time..for Obama....not taking any chances this go round...

    September 17, 2008 10:45 am at 10:45 am |
  4. howard

    Everyone keeps saying "change" blah blah blah. or vote Dem to make things better...or vote Repub to make things better...

    Neither candidate is offering A WORKING SOLUTION to help the economy. They're both supporting spending more of OUR money on these bailouts.

    People. Wake up. This is not a personality contest. It is the choice for who has the best plan. McBama has no plan. These two parties are JOKES and everyone is drinking the kool-aid. Both are senators and now say that "something should have been done to prevent this" WHAT THE BLEEP HAVE THEY BOTH BEEN DOING IN CONGRESS?????? They were in a position to work these issues and are now back pedalling.

    September 17, 2008 10:45 am at 10:45 am |
  5. Mikey

    I noted that McCain has emphatically demanded that regulators must get financial statements from banks. I guess he doesn’t know that banks, thrifts, and credit unions have been submitting quarterly “call reports” to the regulators for decades. Those reports are very detailed, with full balance sheets and income statements, including the composition of their loan and deposit portfolios, delinquencies, revenues and expenses. Not only that, those reports are available on-line for anyone to see at for banks and for credit unions (of course, not available on-line to McCain).

    You would think as a U.S. Senator he would know that. What has he been doing in Washington the last 26 years? But I am glad he is going to move regulation forward to the 1940s.

    September 17, 2008 10:46 am at 10:46 am |
  6. Vahagn


    you're forgetting a very important mistake

    do we use the "experienced" quarterback who has made mistake after mistake after mistake and who's entire training staff is filled with "unemployed" representatives who own the other team???

    That's the question you should be asking

    Lastly, McCain doesn't have the experience to be President. NO ONE DOES. to say anything different is to insult the most difficult job in the free world

    don't make that mistake again.

    September 17, 2008 10:46 am at 10:46 am |
  7. James

    McCain helped put this country where it is today. No way will he ever try to reform anything with the economy. He thinks it's strong! Call me stupid, but I'm voting for somebody with an actual thought, and not somebody who will sell his soul to become president. No McCain, EVER!

    September 17, 2008 10:46 am at 10:46 am |
  8. obama 08-12

    obama is really change that america needs,mccain is been in washington for so long and is a part of people who are briging this country down.

    September 17, 2008 10:46 am at 10:46 am |
  9. Rob

    McCain can't simultaneously be the Washington experienced insider and the maverick outsider. He was intregal to the commitees in charge of commerce and the economy but at the same time rallying against the status quo? My heads going to explode!!! This is worse then lieing it's 2 faced. You can't be both Mr. McCain so what the heck are you?

    September 17, 2008 10:47 am at 10:47 am |
  10. paul oregon

    nov.4th will tell if we can look forward or become a 3rd world country and stand in line with our cup in hand

    September 17, 2008 10:47 am at 10:47 am |
  11. It's the market, not the government

    Has anyone thought that actions and poor decisions by the market (which is all of us AND the "evil" corporations from which WE buy) has an impact on the state of the economy? Government is not the cause of, or solution to, every single problem that comes down the pipe. Sometimes responsible decisions by the market and individuals in that market are needed. Government meddling (on both sides of the aisle) has proven to be an ineffective solution more times than not. No one running for office is going to be the "savior" of our economy, so everyone needs to chill out and move away from these blindly political statements.

    September 17, 2008 10:47 am at 10:47 am |
  12. GaVoter

    Obama's plan is to raise taxes on 1/2 of those paying them and then us it to give a bigger hand out to those not paying any taxes at all..

    September 17, 2008 10:48 am at 10:48 am |
  13. youth vote


    Obama has a better plan for our economy than john mccain does.. PERIOD

    September 17, 2008 10:48 am at 10:48 am |
  14. HRC

    NoHow, NoWay, N0bama!!

    September 17, 2008 10:49 am at 10:49 am |
  15. ru4real

    Liz, I go with the young quaterback, with the fresh arm because his jusdgment, quickness, and accuracy to is on the money!

    September 17, 2008 10:49 am at 10:49 am |
  16. Rob

    Just because someone plays the piano very well does not necessarly mean that he is a great violinist. McCain played his "soldier" role very well. That does not mean that he will be a good President. Anyone that talks bad about hope, about a future vision, about a movement, and ispiration, like McCain does, what can they offer besides the same old politics, the same old jargon, the same lies? Him and Palin make it sound as if it is bad that there is a movement going on to bring the goverment back tot he people.

    How dumb do you have to be to vote for a party that has crippled the US for the past 8 years? You are not a patriot, you are a fanatic!

    September 17, 2008 10:50 am at 10:50 am |
  17. Barack Uda

    Yet somebody recently said that the fundamentals of the economy are strong. Stop the games 'cause it's OVER!

    September 17, 2008 10:51 am at 10:51 am |
  18. charlie

    oh you faithful Obamaites, you have forgotten one thing, while you are discussing experience. We have a Democratic congress, and they are the ones that have been calling the plays. Things will not change until you do something with the congress.

    September 17, 2008 10:51 am at 10:51 am |
  19. pam Eugene OR

    Democrats for are talking about the McCain of 2000. The one we see in 2008 has nothing left of the honorable man he was. I would have voted for him THEN too.
    Not now
    No Way
    No How
    No McCain

    September 17, 2008 10:52 am at 10:52 am |
  20. Foreign observer

    Some said that the Obama proposals were driven by his sozialist conviction. Now the current government tries to do exactly what Obama has asked for. Tougher regulations on Wall Street. It´s so bad that now the taxpayers money is used to get the things straight.

    September 17, 2008 10:52 am at 10:52 am |
  21. Foreign observer

    The quarterback guy above should know that he would never put the experienced 72 years old guy into game when there is a talented new game hope.

    September 17, 2008 10:54 am at 10:54 am |
  22. Colo Sprgs, CO

    The Detroit Auto Industry is next in line for bail or fail. We'll see how this one plays out this week. They need $25 billion.

    September 17, 2008 10:54 am at 10:54 am |







    September 17, 2008 10:54 am at 10:54 am |
  24. Terri

    Liz: you are joking right? Mcinsane has had his chance in congress for 26 years – he has voted over and over again for de-regulation – that is the cause for the mess of this week on Wallstreet!
    I would 100% vote for the "rookie" as you say.
    JFK was a rookie too, Abe Lincoln was a rookie too and so many others that were great presidents.
    Please give me a break.
    You have been fooled.

    September 17, 2008 10:55 am at 10:55 am |
  25. Rob

    Obama: "We need to crack down on big businesses like Freddie Mac and Fannie Mae, who are ruining our country!"

    Advisor: "Uh, sir, they're one of you biggest contributors."

    Obama: "John McCain did this to Fannie and Freddie, two innocent companies trying to make America better. CHANGE!"

    And the sad thing is a lot of people fall for it. These big companies that are falling? Obama is the NUMBER 2 senator getting the most campaign contributions. Dodd, a fellow Dem is number 1. And you people say that these businesses are big evil Republican companies? How can you say that with a straight face, or are you really that ignorant and/or dumb. Your Democrat leadership is doing full force that which you accuse the Republicans.

    Obama – Change. Yeah, as in change is all that we'll have left in our pockets after he'd get done with us!

    September 17, 2008 10:55 am at 10:55 am |
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