September 23rd, 2008
03:15 PM ET
14 years ago

Obama targets Latino voters with new ads

[cnn-photo-caption image= caption="The Obama campaign's new Spanish language ads focus on economic issues."]
(CNN) – In the wake of the crisis on Wall Street, the Obama campaign is targeting Latinos in four key battleground states with new ads focused on economic issues.

In the new Spanish-language radio ad “Crisis Económica” - “Economic Crisis” – the Obama campaign once again highlights McCain’s recent statement that “’The fundamentals of our economy are strong,” and accuses McCain of having “no clue about the struggles of the middle class and working people.” McCain and Republicans “can’t fix our economy if they don’t know it’s broken,” says a female announcer.

The campaign’s new 30-second Spanish language television ad, “No Hay Mayor Obligación” - “There Is No Greater Obligation” - strikes similar themes. “Maybe John McCain and the Republicans don’t want to bother themselves with the prosperity of our families, but for us, there’s no greater obligation,” a female voice says as the ad ends.

McCain surrogate Rosario Marin, former U.S. Treasurer, hit back in a Tuesday statement released by the campaign. “Barack Obama has once again lied and distorted John McCain’s record on the economy,” said Marin, adding that on taxes, “the only thing Barack Obama can offer to Hispanics is total lack of leadership.”

“Crisis Económica” and “No Hay Mayor Obligación” begin airing Tuesday in New Mexico, Florida, Nevada and Colorado.

soundoff (155 Responses)
  1. Daryl from Seattle

    Muy bien Obama!

    September 23, 2008 05:06 pm at 5:06 pm |
  2. The fundamentals if McCain's economy are strong

    How and the Hell can the Mccain campaign say that that this ad is lying. McCain did say exactly what the ad says he said.

    September 23, 2008 05:06 pm at 5:06 pm |
  3. Brian

    The McCain campaign is treating Sarah Palin like a defendant in a criminal investigation. Why won't they let her talk to the media?!?!

    I thought this was an election... don't the American people get access to their candidates anymore?!?!

    The media has a right to push back... from the iron curtain Bush press conferences of the past 8 years, to Dick Cheney and Karl Rove destroying documents, to McCain no longer meeting with the press on his plane, to the campaign hiding their VP candidate... this is an affront to the American way of govenment!

    This is what republican political strategists have reduced our political process to? Give me a break! Don't be fooled by these con men, America!

    September 23, 2008 05:06 pm at 5:06 pm |
  4. Jose in Utah

    I like that the Obama campaign is focusing on Latinos with their ads in Spanish. Its too bad I wont get to see any here in Utah. Regardless, he has my vote. I believe in what he stands for.

    Con Obama, si se puede.
    Obama/Biden 08

    September 23, 2008 05:07 pm at 5:07 pm |
  5. Onion Ring

    Why don't we hear any poll numbers on Hispanic voters? I'm curious to know how they are voting and what issues matter to them. Hispanics have been ignored in this election.

    The mainstream media only publishes black vs. white polling data. Let's dig deeper, CNN!

    September 23, 2008 05:07 pm at 5:07 pm |
  6. Miguel

    No Latino should vote for McBush unless he is a Muy Rico Corporate CEO who wants his failing compania bailed out by tax money. McBush whines about obama knowing people from Fannie Mae. Pero McBush close advisor Rick Davis is a Lobbyist for Fannie Y Freddie Mac. McBush say today he does not want to bail out Corporate CEO's with this tax money. But his good friend Carly Fiorina is one of the failure CEO's who got a Twenty one Million Dollar Golden Parachute Pay (rip) Off. Por Favor McBush. Do not lie to us. Latino is not the English word for stupid OK .

    September 23, 2008 05:08 pm at 5:08 pm |

    If you have a machine that prints out $100 bills every second, it would take almost 240 years for it to reach $700 Billion.

    No Way, No How, No Bailout

    September 23, 2008 05:08 pm at 5:08 pm |
  8. SF

    NOBAMA 08. NObama 80.

    His shadow past, his troubled buddies. His faith. His lies.

    This is NOT the first day I AM PROUD TO BE AN AMERICAN.
    I vote for Palin not because SHE IS CUTE. But ... because
    She is trust worthy.

    September 23, 2008 05:08 pm at 5:08 pm |

    Obama Said:


    That tells us everything we need to know about Obama. He only wants Latinos for our votes, but in the end he will only support the black community.

    September 23, 2008 05:09 pm at 5:09 pm |
  10. TheTruthHurts

    McCain will have to hit back harder than this. Those ads are true even if McCain feels they're misleading. Calling them lies won't help much. McCain's problem is he wants to be a Democrat for the 60 days since the convention and he's been a Republican for 26 years. Although people certainly love lower taxes and even less intervention, they KNOW they've been robbed by Wall St. and the Republicans gave them the keys and left the house.

    September 23, 2008 05:09 pm at 5:09 pm |
  11. jaye

    Well, if CNN and the rest of the main stream news, would show the "real" McCain and the "real" Palin, instead of the wishy-washy McCain lovers that they are, then, Obama would be higher in the polls, too.
    The media is sooooooo scared of the republicans that they would rather McCain win this election and lose our country....thats why the media is so easy on McCain and Palin.
    Well, get ready for Armegeddon, people. McCain and Palin are trigger happy and will get us in a world war 3.
    And NO, victory is NOT in sight in Iraq.

    September 23, 2008 05:09 pm at 5:09 pm |

    Senator John McCain has been campaigning to stop “multi-million dollar payouts to CEOs who have broken the public trust.” But on Monday, when asked on The Today Show about the compensation package that his senior economic adviser Carly Fiorina received after she was fired from Hewlett-Packard, McCain took a different stand.

    Meredith Vieira, The Today Show: “But she left with a—I think it was a $45 million golden parachute, while 20,000 of her employees were laid off. She is an example of exactly the kind of person you say is at the root of the problem.”

    McCain: “I don’t think so.”

    Vieira: “The CEO—how can you say that?”

    McCain: “Because I think she did a good job as CEO in many respects. I don’t know the details of her compensation package, but she’s one of many advisers that I have.”

    Vieira: “But she did get a $45 million golden parachute after being fired, while 20,000 of her employees were laid off.”

    McCain: “I have many of the people, and I do not know the details of what happened.”

    September 23, 2008 05:09 pm at 5:09 pm |
  13. John

    To Pennsylvania,

    As per Obama, you guys at PENN are bitter and not him. Aren't you guys still clinging on guns and religion? Typical politician, they just want to talk to nice if they are infront of you and then mock you on the other side of this country...

    OBAMA is a great leader of NATO:

    that kind of NATO....

    September 23, 2008 05:10 pm at 5:10 pm |

    Economists estimate that the $700 billion bailout will cost every American $2,300. ABC News reports the bailout comes less than a year after Wall Street’s five biggest firms—Bear Stearns, Goldman Sachs, Lehman Brothers, Merrill Lynch and Morgan Stanley—paid a record $39 billion in bonuses to themselves. Those 2007 bonuses were paid even though the shareholders in those firms last year collectively lost about $74 billion in stock declines. The bonuses paid by these five firms averaged over $200,000 per employee.

    Way to go Republicans!

    September 23, 2008 05:10 pm at 5:10 pm |

    The New York Times has revealed Senator John McCain’s campaign manager Rick Davis was paid nearly $2 million to serve as president of an advocacy group set up by the mortgage giants Fannie Mae and Freddie Mac. As president of the Homeownership Alliance, Davis earned more than $30,000 a month for five years to beat back regulatory challenges as they began buying riskier mortgages with implicit federal backing.

    September 23, 2008 05:10 pm at 5:10 pm |
  16. Californians

    CNN…FACT CHECKS are pointless when you end them with your opinion. Objective reporting is dead here.

    Totally Agree.

    September 23, 2008 05:11 pm at 5:11 pm |
  17. White Couple for Obama!!




    September 23, 2008 05:11 pm at 5:11 pm |
  18. Elizabeth

    Note: Latinos are for all the Democratic GIVEAWAYS in America.

    September 23, 2008 05:12 pm at 5:12 pm |
  19. Eric-29-m-PA

    Old news Obama. Is that all you've got?

    September 23, 2008 05:12 pm at 5:12 pm |
  20. ran

    To: Virginia will be blue. First: we are in America no one needs to speak Spanish unless they want too. Second :if you are here illegally go home we don't want/need you here. Third: the only way out of this mess is for people to vote Obama/Biden and other Democrats.

    September 23, 2008 05:12 pm at 5:12 pm |
  21. hard workin ohio

    no bailout! no communism! no illegal criminals taking american jobs!

    McCain 08

    September 23, 2008 05:13 pm at 5:13 pm |
  22. Reagan

    Obama has only opposed every bill that would afford Latin Americans the same rights afforded to African Americans.

    Latin Americans know this. Nice try Obama!

    No habla Obamabot.

    September 23, 2008 05:14 pm at 5:14 pm |
  23. right turn

    Where's the Factcheck CNN??!! It's a lie like the Limbaugh add!!

    September 23, 2008 05:15 pm at 5:15 pm |
  24. REAL Change

    Don September 23rd, 2008 4:52 pm ET
    We are not acting as in LOVE as McCain was before Palin and ONCE he see that was a stupid RUSH pick. HE WILL AGAIN TALK LOVE TALK ABUT HILLARY.........OPS.....DIDN'T WORK...GO TO ALASKA AND PICK UP YOUR CHECK, KEEP YOUR DAY JOB and STOP waiting for that welfare check (as most Republicans, think when their are some in line with those who receive a check)!!!!!!!!!!!!!!!!!

    September 23, 2008 05:16 pm at 5:16 pm |
  25. aware

    But, Senator McCain wants to see an oversight board and a CEO compensation cap before he decides on the bill being proposed! He puts country first – that means the American people! 🙂

    Obama puts party and himself first! He is more polarizing than Hillary ever was!

    He does a great job of pitting groups against one another so he can promote himself as their savior! Of course, this is the socialist way! 🙁

    September 23, 2008 05:16 pm at 5:16 pm |
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