September 23rd, 2008
03:15 PM ET
14 years ago

Obama targets Latino voters with new ads

[cnn-photo-caption image= caption="The Obama campaign's new Spanish language ads focus on economic issues."]
(CNN) – In the wake of the crisis on Wall Street, the Obama campaign is targeting Latinos in four key battleground states with new ads focused on economic issues.

In the new Spanish-language radio ad “Crisis Económica” - “Economic Crisis” – the Obama campaign once again highlights McCain’s recent statement that “’The fundamentals of our economy are strong,” and accuses McCain of having “no clue about the struggles of the middle class and working people.” McCain and Republicans “can’t fix our economy if they don’t know it’s broken,” says a female announcer.

The campaign’s new 30-second Spanish language television ad, “No Hay Mayor Obligación” - “There Is No Greater Obligation” - strikes similar themes. “Maybe John McCain and the Republicans don’t want to bother themselves with the prosperity of our families, but for us, there’s no greater obligation,” a female voice says as the ad ends.

McCain surrogate Rosario Marin, former U.S. Treasurer, hit back in a Tuesday statement released by the campaign. “Barack Obama has once again lied and distorted John McCain’s record on the economy,” said Marin, adding that on taxes, “the only thing Barack Obama can offer to Hispanics is total lack of leadership.”

“Crisis Económica” and “No Hay Mayor Obligación” begin airing Tuesday in New Mexico, Florida, Nevada and Colorado.

soundoff (155 Responses)
  1. Jim Moffatt

    the socialist's, I mean democrats plan is to change everything that is going on out there,and just get money from somewhere, just so they can be different than the republicans. i say the better of two evils is to vote republican. McCain has a track record, albeit far from perfect, unlike Obama who just tries anything to get votes

    September 23, 2008 06:14 pm at 6:14 pm |
  2. Benjamin

    People of color wake up!! Republicans do not like you, respect you, or intend to do anything that will specifically improve your life. John MCain has a low opinion of Latinos and African Americans. This is his only link to his own party . Conservative Nixon, Reagan, the Bush's campaigned on radical racist platforms. The idea is to have the American people believe that it is okay to be prejudice and practice hate. But today people know that systematic racism affects black and white and impedes progress, that's why we now have a non-white nominee poised to become the 43rd president of the United States of America. OBAMA 08.....................OBAMA 08...................OBAMA 08

    September 23, 2008 06:18 pm at 6:18 pm |
  3. mike

    vote Obama/biden 2008!!!!!!!!

    September 23, 2008 06:18 pm at 6:18 pm |
  4. Linda from Prescott AZ

    I am so tire of hearing McCain cry foul!
    Be wary of this old deregulating fool.
    Obama will bring change.
    McCain will be the same old Bush policies. He's trying to cloak himself as an agent of change...he's not.

    OBAMA 08

    September 23, 2008 06:18 pm at 6:18 pm |
  5. Jill

    When it's time to debate Joe Biden, I look for Sarah Palin to call in sick.

    September 23, 2008 06:18 pm at 6:18 pm |
  6. Viet Vet


    McCain gets in – -you'll be the first ones drafted

    September 23, 2008 06:20 pm at 6:20 pm |
  7. Ave from Miami

    Forget it Obama, those of us who came to this country to work and be good citizens will not vote for you because we do not want handouts, we want to earn everything we have. I guess Obama is trying to reach those who want the government to support them

    McCain-Palin '08

    September 23, 2008 06:22 pm at 6:22 pm |

    McCain has cozied up with Bush 98% of the time. It's something to keep in mind folks!

    September 23, 2008 06:23 pm at 6:23 pm |
  9. Heidi

    Watch, when it comes time for Sarah to debate Joe Biden, she'll call in sick.

    September 23, 2008 06:23 pm at 6:23 pm |
  10. Independent but Leaning

    Didn't Obama already get blasted for his lying Spanish language ads once before?

    He has nothing! When is he going to quit trashing McCain and tell us why we should vote for him. McCain has a proven record of bipartisaship and reform- this guy has a tissue thin resume that shows he votes his party line 100% of the time and that he's the most liberal senator in DC.

    Obama: Ready to get elected. Not ready to lead.

    September 23, 2008 06:24 pm at 6:24 pm |
  11. RapidRay

    "I vote for Palin not because SHE IS CUTE. But … because
    She is trust worthy."

    And how did you come to that determination?
    Was it the Troopergate scandal? The 22 million dollars of debt she acquired as the mayor of Wasilla?
    Or maybe it's because she instills that trust when she answers questions from the press?

    Using trust in the same sentence as Sarah Palin is certainly no justified to date.

    September 23, 2008 06:27 pm at 6:27 pm |
  12. Independent Voter

    Santa Claus is coming to town!

    September 23, 2008 06:28 pm at 6:28 pm |
  13. sergio

    republicans are clearly Racist. Latinos are honorable and proud hard working people who contribute greatness to this country. We are going to come out in droves for OBAMA. VIVA LATINOS FOR OBAMA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    September 23, 2008 06:29 pm at 6:29 pm |
  14. SENIOR



    September 23, 2008 06:30 pm at 6:30 pm |
  15. EDW

    You could just tell from the Republican convention that the RNC does not represent Hispanics, blacks, or any other race for that matter.

    September 23, 2008 06:31 pm at 6:31 pm |
  16. Louis de Los Angeles

    SI SE PUEDE!!!!


    September 23, 2008 06:32 pm at 6:32 pm |
  17. Scott L

    Yo amo impuestos! Yo amo impuestos!

    Yeeeeeaaaaa impuestos!

    Impuestos del aumento!!! Impuestos del aumento!!!

    YEA impuestos!

    Yeeeeeaaaa impuestos! Yo amo democrats y muchos impuestos!

    Muchos muchos impuestos! Yeeaa impuestos!!!! Yes yes yes!!!!!

    September 23, 2008 06:32 pm at 6:32 pm |
  18. Si se puede

    En este mundo y este pais es importante que tratamos entender nuestros vecinos. Entonces, hablar espanol es importante. Claro, ni McCain ni Obama habla espanol, pero Obama trata de relacionar con latinos y quiere que sus hijas aprendan espanol. Al otro lado McCain, quien vive en Arizona no habla espanol y ni trata de entender sus vecinos al sur. Obama entiende latinos y McCain no. Como dijo Richardson, "este hombre nos entiende y nos va a respetar." La decision es obvia . . .voten Obama!!!!

    September 23, 2008 06:32 pm at 6:32 pm |
  19. Lisa

    When it 's time to debate Joe Biden, I look for Sarah to call in sick.

    September 23, 2008 06:35 pm at 6:35 pm |
  20. John, Brooklyn, New York

    Its incredibly disappointing that someone of Rosario Marin's stature would stoop to calling people "liars".

    Further, since McCain's economic plan nearly identically mirrors the Bush administration's, she should be proud that Obama is connecting the McCain campaign's plan to her. She should, in fact, be flattered!

    Why is Rosario Marin trying to run from her own record – while spewing venim at the Obama campaign?

    September 23, 2008 06:37 pm at 6:37 pm |
  21. WASP Member!!!

    Palin is a joke!!! This is all the reporters were allowed to see??? 29 Seconds?????? LOL!!!!
    Palin, her legs crossed and at one point patting her heart, was leaning in eagerly and smiling. Karzai, wearing his traditional clothes but without his trademark karakul hat, was also grinning while discussing the child. His remarks were mostly unintelligible as the noise from the clicking cameras drowned them out.

    “What is his name?,” Palin asked.

    “Mirwais,” Karzai responded. “Mirwais, which means, ‘The Light of the House.’”

    “Oh nice,” Palin responded.

    “He is the only one we have,” remarked Karzai.

    After 29 seconds observing the meeting, CNN and other photographers covering the meeting were escorted out of the room.

    September 23, 2008 06:37 pm at 6:37 pm |
  22. Eric in New Castle

    America has fallen. I hope the latino voters are smart enough to see the GOP is taking away our democracy. Bail outs? goverment owned ? White house/ Wall street marriage ? This is Socialism. I don't think this is any time for voting. This is time to revolt. Revolution is the only option. LUCHAR LUCHAR (FIGHT)

    September 23, 2008 06:37 pm at 6:37 pm |
  23. Matt


    September 23, 2008 06:37 pm at 6:37 pm |
  24. David E for Obama/Biden

    WHO said CHANGE is always a good thing??? Uh the repubs...running AGAINST peace and prosperity in 2000.

    And now the Democrats...running against War and deficits. Are you serious dude...or just ignorant?? Change from what we currently have isn't a good thing? LOL

    September 23, 2008 06:42 pm at 6:42 pm |
  25. Farrell, Houston, Tx

    Latinos need to talk to their brothers and sisters in the State of Arizona and find out how much John McCain cares about them. Latinos have been rounded up like cattle, jailed and bused back to Mexico in the middle of the night. Latinos have worked hard in the fields that McCains best friends owned and were promised ownership which they never received. FACT.

    September 23, 2008 06:42 pm at 6:42 pm |
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