October 2nd, 2008
05:30 PM ET
14 years ago

McCain dropped $2 million before pulling up Michigan stake

[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2008/images/10/02/art.mccaincampad.cnn.jpg caption="McCain spent heavily on TV ads in Michigan."]ST. LOUIS, Missouri (CNN) – John McCain’s presidential campaign spent nearly $2 million on television in Michigan during the month of September before deciding to pull up stakes and focus resources elsewhere.

Political advertising data compiled for CNN by TNSMI-Campaign Media Analysis Group also shows that in the final two weeks of the month alone, McCain spent more than $661,000 on TV ads in the state. Two-thirds of those commercials ran in the Detroit and Grand Rapids television markets.

Even the Republican National Committee weighed in with a sizable one day ad buy of more than $62,000 on Sept. 30, the last day of the month.

A McCain aide, speaking on the condition of anonymity, said the strategy was to try and force Obama to spend money in the state. And the aide added that there was “always a shred of hope to be able to capitalize on an electorate that was experienced and frustrated with the Democratic leaders” in the state. The McCain aide noted that Obama had invested serious time and money in Michigan and pointed to the Illinois Democrat’s decision to use the state as the stage to unveil the endorsements of former Vice President Al Gore and former Sen. John Edwards.

In the month of September, Obama spent more than $2.3 million on ads in Michigan, while the Democratic National Committee accounted for another $262,000 on campaign commercials.

It was an expensive gamble for McCain, but with 17 electoral votes on the line the campaign thought it was worth it. Now, the focus for McCain will be to keep past Republican states such as Colorado, Florida, Nevada, North Carolina, Ohio and Virginia in the GOP column, while trying to flip New Hampshire, Pennsylvania, Wisconsin as well as grabbing an electoral vote from Maine.

Filed under: John McCain • Michigan
soundoff (107 Responses)
  1. Ork

    Gamble and loose.. Way to run the campaign. McLame..

    October 2, 2008 06:17 pm at 6:17 pm |
  2. Barney

    This awhile ago – definitely unbiased in Alaska

    "ANCHORAGE, Alaska – A judge in Alaska is considering arguments to block a state Legislature investigation into whether Gov. Sarah Palin, the Republican nominee for vice president, abused her power when she fired her public safety commissioner.

    Five Republican legislators on Thursday asked Anchorage Judge Peter Michalski to issue a temporary restraining order. They say the investigation has been tainted by partisan politics."

    just saying --

    October 2, 2008 06:18 pm at 6:18 pm |
  3. Smith

    This shows just how out of touch McCain is...he spends 2 million dollars in September, then pulls out. And that's just what he'll do as president: Make poor decisions. If he's running out of money, fine...pull the ads, close the campaign offices...but why announce it? Especially on the night of the VP debate? Like everything else he does, this makes no sense.

    Game over, John...thanks for playing!

    October 2, 2008 06:18 pm at 6:18 pm |
  4. Barney

    Anybody for 4 more years of subpoena-dodging politians?

    October 2, 2008 06:18 pm at 6:18 pm |
  5. Yep That's Leadership

    2 million Dollars to Quit!!! People in Michigan should be appauled, but the United States as Whole should recognize this as what it is


    I will make the famous and you will no their name.

    John McCain.

    October 2, 2008 06:20 pm at 6:20 pm |
  6. Which Witch is Which

    A message to Joe:
    When she tries to tout her experience Please once and for all.. Stop her Lies about the Bridge to NOWHERE..!
    That "Thanks but no Thanks" Lie..
    Expose how she accepted more PORK than another State per capita !
    Her Running mate isthe #1 Voice in Deregulation of Wall Street ..
    Yet he now wants us to believe that theyre gonna shake washington up?

    Lets expose her lack of honesty re: Transparency in Gov't.!
    What a Joke..! 😛
    She has intimidated Alaska State employees from answering Subpeonas or talking with any State Legislature appointed investigators into her Abuses of Power in her short tenure as Govenor.

    Attack the Straight Lies Express !

    And lets Remember the KEATING 5.. McCain was key to our last S&L Crash because of Deregulation he Championed for his entire career.

    Don't forget Palin has a Witch Doctor Minister that Performed A Exorcism on Sarah Palin to cast out all formsof WitchCraft..
    Not a Former Minister.. Her Present Minister-

    Rev. Murthee, the Witch Hunter! You thought Rev. Wright was scarry..

    October 2, 2008 06:23 pm at 6:23 pm |
  7. RM

    I just heard McCain talk about pre-existing conditions for health care. He’s promising anything and everything now. He is once again using Obama's lines. He talks about caring for veterans, but history proves the opposite.
    Now he says Obama is about expanding bureaucracy. McCain wanted to create a new commission to look into Wall Street. And McCain, we don’t have spending under control because of Bush’s wars.
    When he tries to empathize with the audience he looks like he is groveling. He doesn't believe what he says. He is losing momentum and drive. He seems so exhausted.

    October 2, 2008 06:23 pm at 6:23 pm |
  8. Travis, PA


    OBAMA-BIDEN 08-12

    October 2, 2008 06:23 pm at 6:23 pm |
  9. EBC, Boyds, MD

    There is NO WAY IN HECK I'm going to TRUST Mr. McLIE. He's lied every step of the way for the past 19 months. I mean, he clearly can NOT be trusted by HIS own actions. He's lied so many times, it hard to tell when he's actually telling the TRUTH!!!

    It's the CHARACTER of a Candidate that speaks volumes, and speaks to their credibility. AND right now John McCain has neither qualities.

    John McCain has proven himself incompetent by his own contradictive claims. Honestly, does he really think Americans are that STUPID?? It really unbelievable how much this old man lies on a regular basis.

    October 2, 2008 06:24 pm at 6:24 pm |
  10. RM

    Now the media is corrupt, and it is to blame for freddie mac???
    I don't get this...

    October 2, 2008 06:25 pm at 6:25 pm |
  11. White Mother for Obama!!





    October 2, 2008 06:28 pm at 6:28 pm |
  12. Kevin 567 Republican

    Yesterday ,I saw an Ad featuring Rev. Wright, Tony Rezko, and Bill Ayers. This was yesterday's News and now I know John McCain feels he is in trouble because he is going negative. John McCain promised that he would not go negative. He lies about Ear Marks, He lies about Obama, He lied about going negative, and he misleading the American people.

    We all know when John McCain is blinking fast and speaking slow he is lying.

    I am a Republican that will be voting for Obama/Biden because we need real change in Washington not another Misleading canidate.

    October 2, 2008 06:29 pm at 6:29 pm |
  13. deborah, WV

    There is so much special interest money behind the Republician Party, they can well afford the two million dollars. These people will pay anything or do anything to stay in power.

    Thankfully the Obama campagin has harnessed the power of the people to fight back. We need to keep supporting CHANGE with our dollars and with our votes.

    October 2, 2008 06:29 pm at 6:29 pm |
  14. rich

    Obama's money was well spent. I say good luck to McCain in trying to keep NV, OH, FL red, or attempting to flip PA or NH. Not gonna happen. Check the polls after Palin's nonconvincing performance in tonights debates. The McPalin ship is taking on water fast. I dont think they can reach shore by Nov 4th.

    October 2, 2008 06:30 pm at 6:30 pm |
  15. Todd

    This illustrates just how seriously out of touch McCain is. He tries to out-spend Obama in a state he knows he can't win. Just think about how he'll make decisions in the White House...without putting much thought into them.

    Well, his only hope at this point is Florida...if he loses that state, it's game over!

    October 2, 2008 06:30 pm at 6:30 pm |
  16. Barney

    I'm sending Obama another contribution as soon as my Soc. Sec. check is deposited next week.

    Obama/Biden '08

    October 2, 2008 06:30 pm at 6:30 pm |
  17. Linda

    Thank you grandpa McCain for helping Michigan economy with 2 mil..... Have a good night.

    October 2, 2008 06:32 pm at 6:32 pm |
  18. R9 IN CALI

    What has the Republican party been reduced to? Quitting! Maybe it all started when they statred setting the bar low with Sarah Palin! The Republicans have been reduced to accepting mediocrity from their party leaders. Such a shame to see Americans giving in like that!

    October 2, 2008 06:32 pm at 6:32 pm |
  19. Laura

    The irony of it all........remember when people were saying they would not vote for Obama, unless Hillary was on the ticket. Now, many will not vote McCain because Palin is on the ticket! What goes around always comes around.

    October 2, 2008 06:33 pm at 6:33 pm |
  20. Kate

    Finally McInsane gets it he and Palin couldn't fool the American people this time. So long Mr. McSame take your tall tails elsewhere.

    October 2, 2008 06:33 pm at 6:33 pm |
  21. sophia nyc

    Smart people up in Michigan.

    October 2, 2008 06:33 pm at 6:33 pm |
  22. Farrell, Houston, Tx

    Ohio the Buckeye State show your support for Obama and don't let another republican put you out of work, out of your retirement, out of your house and in the soup line. I am a Ohio Native and I am angry to see what has happened to hard working proud and honest people, their families, neighbors and friends. Enough is enough.

    October 2, 2008 06:33 pm at 6:33 pm |
  23. Mel in GA

    So .....the party that does not support UNIONS thought they actually had a chance to win in UAW country.... hmmmm.......in this econimic environment........with all of his foreign automobiles......seems like very bad judgement and we have seen significant poor judgement with the Repub. parties nominee over the last months.....

    McCain = change and judgement we cannot afford

    OBAMA/BIDEN = change,progress, and judgement WE NEED


    October 2, 2008 06:34 pm at 6:34 pm |
  24. I Just Said Thanks, but No Thanks to Another 4 Years of g.o.p. corruption, arrogance and incompetence

    I'm Fired Up


    Obama/Biden '08'

    October 2, 2008 06:34 pm at 6:34 pm |
  25. Sam White

    Obama : HOPE

    McCain: "shred of hope"

    See the difference?

    October 2, 2008 06:34 pm at 6:34 pm |
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