October 2nd, 2008
05:30 PM ET
14 years ago

McCain dropped $2 million before pulling up Michigan stake

[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2008/images/10/02/art.mccaincampad.cnn.jpg caption="McCain spent heavily on TV ads in Michigan."]ST. LOUIS, Missouri (CNN) – John McCain’s presidential campaign spent nearly $2 million on television in Michigan during the month of September before deciding to pull up stakes and focus resources elsewhere.

Political advertising data compiled for CNN by TNSMI-Campaign Media Analysis Group also shows that in the final two weeks of the month alone, McCain spent more than $661,000 on TV ads in the state. Two-thirds of those commercials ran in the Detroit and Grand Rapids television markets.

Even the Republican National Committee weighed in with a sizable one day ad buy of more than $62,000 on Sept. 30, the last day of the month.

A McCain aide, speaking on the condition of anonymity, said the strategy was to try and force Obama to spend money in the state. And the aide added that there was “always a shred of hope to be able to capitalize on an electorate that was experienced and frustrated with the Democratic leaders” in the state. The McCain aide noted that Obama had invested serious time and money in Michigan and pointed to the Illinois Democrat’s decision to use the state as the stage to unveil the endorsements of former Vice President Al Gore and former Sen. John Edwards.

In the month of September, Obama spent more than $2.3 million on ads in Michigan, while the Democratic National Committee accounted for another $262,000 on campaign commercials.

It was an expensive gamble for McCain, but with 17 electoral votes on the line the campaign thought it was worth it. Now, the focus for McCain will be to keep past Republican states such as Colorado, Florida, Nevada, North Carolina, Ohio and Virginia in the GOP column, while trying to flip New Hampshire, Pennsylvania, Wisconsin as well as grabbing an electoral vote from Maine.

Filed under: John McCain • Michigan
soundoff (107 Responses)
  1. Remy

    McCain / Palin combo is not worth to any American in the future because McCain still hang on to the policies of Bush!

    October 2, 2008 06:51 pm at 6:51 pm |
  2. 12 HOUSES to 0



    October 2, 2008 06:52 pm at 6:52 pm |
  3. CNN - are you for real

    CNN – how come all I see in your comments are negative ones toward McCain. Do you really expect people to believe that you do not get any negative comments in for Obama?

    I think your polls are bias as well. You are not credible.

    Actually, the volume you used to have for comments has decreased a whole bunch. Could it be people are finally not buying what you are trying to sell and have dropped off dramatically!!

    October 2, 2008 06:52 pm at 6:52 pm |
  4. Amazing!

    If you post using the word "sexist" it gets posted, if you use the word "racist," it seems to never get posted.

    Say what you wish about McCain & Palin, though NEVER spout off about "The Almighty Obama."

    October 2, 2008 06:52 pm at 6:52 pm |
  5. Wendy in NC

    If Palin wears a 'boxy' jacket and her hair down, I'm going to be highly suspicious of a teensy earphone device. Ok, even without the jacket, if she makes just one logical statement, I suspect the earphone.

    October 2, 2008 06:53 pm at 6:53 pm |
  6. Lauren in California

    Forget it mccain, I don't think you have a chance in any of the remaining battleground states. Your sleazy attack ads are very tired and you can't scare people anymore. No one is buying your dishonest, slimy attacks.

    October 2, 2008 06:54 pm at 6:54 pm |
  7. kbkazoo

    ok, I have a couple of ideas: why don't they headquarter in Alaska? if nothing else, perhaps they can just sit around and look at Russia.

    if by some rare twist of fate, like the kind that got Bush elected twice, Mccain/KPalin prevail, do they think Michigan will not remember the headquarter "bailout"?

    October 2, 2008 06:56 pm at 6:56 pm |
  8. ora, AR

    Palin need to find a rock and hide under it.

    October 2, 2008 07:03 pm at 7:03 pm |
  9. Scott L

    @CNN – are you for real

    CNN seems to always post my comments, but I stay focused on topics and work to counter the flavor aid tainted gushing love fest that liberals have for Obama. It is sad really because I have a minority of friends who are voting for Obama and when I ask them if they really understand his positions on things, they end up always saying...well, I still need to review his stances.

    What????? Then when I tell them he is against repealing the death tax and increasing the death tax threshhold, which I remind them impacts their children inheriting their estates....they seem to hem, haw and then say "well, i don't want my kids to inherit iraq" to which I reply "there will always be war, just like israel and palestine will never be at peast"...pick the things you care about most people, but this year, the most liberal person in congress does NOT get Scott L's vote and that is Barack Hussein Obama. Why? Because I want to save as much of my income as possible NOW so that my children do not have to worry when there are future economic meltdowns when I am dead and long gone from this earth. I want them to be rich and spoiled so they don't have to worry about anything. Call it selfish. Call it bad. I care mainly about securing my children's future. The left wing socialist agendas put forth by Obama and Pelosi and crew will destroy what wealth I have generated. If it hits me, it will hit you even worse.

    Good luck liberals! And remember, Scott L voted for Kerry in 2004 and Bush in 2000.

    October 2, 2008 07:03 pm at 7:03 pm |
  10. Doug

    The National Elitist Liberal Media has been attacking the McCain/Palin team relentlessly. Just watch–they'll survive and win in November!

    October 2, 2008 07:03 pm at 7:03 pm |
  11. McCain's Barbie Collection

    I'm sending money to the obama campaign. He is a winner.

    October 2, 2008 07:03 pm at 7:03 pm |
  12. gord g

    i don't know witch macian we'll see next roosevelt macian.eisenhower macian. reagan macian bush macian or next debate he will have a biard and a big hat

    October 2, 2008 07:03 pm at 7:03 pm |
  13. Sean

    Give up after the debate John, PAlin will take you down (Accidentally) so that Obama doesn't have to!

    October 2, 2008 07:04 pm at 7:04 pm |
  14. ohio

    oo well thats two dollars for his wife to drop out of her pocket......

    October 2, 2008 07:06 pm at 7:06 pm |
  15. Robert Wooller Bradford England

    For all that Bush has done to the state of Michigan, if anyone has seen Michael Moore's documnetaries will know that is perhaps the place with the worst unemployment and homelessness in the country. It has got much worse under George Bush, no wonder McCain is too scared to go there. Well, things will hopefully change if Obama gets in. If he wins, gone will be the days of selling this country oversees like Bush has done, gone will be the days of no job creation and gone will be the days of high uneployment and crippling poverty.

    Obama forever!!!!

    October 2, 2008 07:08 pm at 7:08 pm |
  16. Marylou

    More Republican tricks..don't trust them..and Watch fro Palin to have an EAR PIECE tonite..some one will have to whisper the answers in her ear!

    October 2, 2008 07:08 pm at 7:08 pm |
  17. Josh

    What's going on? McCain said he would never leave Michigan in defeat. Even if it took a 100 years. Why doesn't he listen to his people there on the ground? McCain needs to have a surge in Michigan, he can't just give us some sort of timetable and withdraw in defeat.

    October 2, 2008 07:13 pm at 7:13 pm |
  18. CLS in VT

    So McCain is trading Michigan for Maine? First of all, I have to question the math here, but second of all there is no way that Maine is going for McCain not even for 2 million dollars spent there.

    October 2, 2008 07:16 pm at 7:16 pm |
  19. bob

    Mccain campaign has no strategy...yes, they keep using Obama's strategy. Anybody remember Obama dropping some states?

    October 2, 2008 07:16 pm at 7:16 pm |
  20. Ron from Baltimore

    McCain spending money, his campaign donors' money, just the way he intends to keep spending taxpayers' money-by the huge hand-full, bucket-full, war-full. Awful man.

    October 2, 2008 07:21 pm at 7:21 pm |
  21. facts are facts

    If McCain campaign donors were smart they would quit any financial support as they are going to be throwing good money away after bad. The jig is up and the game is over as Americans have caught on to the ever changing McCain positions.

    October 2, 2008 07:24 pm at 7:24 pm |
  22. So Funny!

    To Wendy (6:53) & Marylou (7:08)

    Ha! Ha! So Funny

    Go cash your welfare checks!


    October 2, 2008 07:29 pm at 7:29 pm |
  23. kenny cole

    Oh Shallow Ones or what do you call yourself,don't you know the whole world want CHANGE stupid!! we've being sold to the rich fat white kat

    October 2, 2008 07:32 pm at 7:32 pm |
  24. annie - never again a dem.

    Why would anyone in MI or FL vote for '0'. When Sen. Clinton wanted their votes to count, he did everything he could to keep votes from these two states from counting!

    October 2, 2008 07:32 pm at 7:32 pm |
  25. McCain Invented the BlackBerry, Palin Invented the Manure Spreader


    October 2, 2008 07:33 pm at 7:33 pm |
1 2 3 4 5