[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2008/images/10/02/art.marshall.cnn.jpg caption="The bailout bill is causing problems for vulnerable congressmen."](CNN) - The House of Representatives has yet to officially pass the economic bailout bill, but one member of Congress is already hitting the airwaves to explain to wary voters why he is supporting it.
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The ad is the first from a member of Congress this cycle to mention the controversial bailout bill, and is a sign of just how politically thorny an issue the legislation is for vulnerable congressmen.
Georgia Rep. Jim Marshall, a Democrat whose re-election bid is among the most competitive House races this election cycle, released a 30-second campaign ad Thursday during which he says, "I don't like this rescue plan any better than you do."
"Warren Buffet calls this financial crisis the worst in the nation’s history," Marshall says in the ad. "I don't like this rescue plan any better than you do, and I'm not interested in bailing out the irresponsible people who dragged us into this credit mess. But I am not going to stand by and let this crisis undermine our economy, and damage the financial future of everyone in America - their jobs, their savings, their dreams."
Marshall is one of the few House Democrats who faces a competitive re-election bid in a year that is clearly favoring his party; his district leans Republican, and like many congressmen his office has been flooded with calls from constituents urging him to vote against the bill.
Evan Tracey of Campaign Media Analysis Group, CNN's consultant on campaign advertising, says Barack Obama and John McCain may want to pay attention to Marshall's strategy.
“This is an effort to get out in front his constituency and explain this tough vote,” he said. “The presidential candidates might want to take a look and replicate this approach."