(CNN) – Sen. Barack Obama’s latest pitch to Indiana voters: hometown rocker John Mellecamp.
The Illinois senator’s campaign has launched a radio spot there that features the state’s favorite son and longtime Obama supporter.
“I’ve seen a lot of small towns, but now I’m seeing small towns across America dying,” Mellencamp says in the ad. “Folks losing their jobs and their homes… eight years of George Bush have really hurt. And – John McCain is just more of the same.”
Click here to listen to the ad
Last week, the Republican National Committee’s independent expenditure unit announced that it was re-directing its advertising efforts to focus on traditionally Republican states including Indiana.
In CNN’s last Indiana poll released on October 7, 51 percent of likely voters supported Sen. John McCain and 46 percent backed Obama. Pres. Bush won the state by 21 points four years ago and Democrats have not carried the state since 1964.