October 25th, 2008
02:30 PM ET
13 years ago

New RNC ad focuses on the choppy seas ahead for the nation

[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2008/images/10/25/art.poladstorm.rnc.jpg caption="A new RNC tv ad argues that Sen. Obama is too inexperienced to captain the nation through the rough seas that it faces right now."]
(CNN) – Like the recent gyrations of the stock market, the new television ad from the Republican National Committee is almost enough to make you feel seasick.

“Storm” is not fancy. The 30-second spot is composed of little more than images of choppy seas – with waves falling and cresting as the camera does the same – giving the viewer the feeling of being stranded at sea in the middle of bad weather.

“Some now say this storm cannot get worse,” the ad says. “But what if the storm does get worse? With someone who’s untested at the helm,” the ad says as the image of a small boat momentarily appears onscreen, buffeted by waves.

The Obama campaign responded to the “Storm” by trying to turn the ad’s basic metaphor against Sen. John McCain. "In case the McCain campaign hasn't noticed, the financial storm has already hit, and John McCain responded by erratically steering his ship in about five different directions,” Obama spokesman Hari Sevugan said in a statement. “The reason that a vast majority of Americans trust Barack Obama to fix this economy is because of the steady leadership he has shown and the change he is promising in this election. No amount of predictable, last-minute fear tactics from will change the fact that John McCain is out of touch, out of ideas, and running out of time," Sevugan added.

“Storm” was produced by the RNC’s independent expenditure unit. The RNC says the ad will begin to air Monday in Ohio, Indiana, Virginia, North Carolina, Pennsylvania, Colorado and Missouri.

(full script after the jump)

Script of “Storm,” 30 seconds

ANNCR: We choose Presidents to lead us through uncertain times.

ANNCR: Rely on their background and experience to guide us.

ANNCR: Some now say: this storm cannot get worse…our nation is so off course… that Barack Obama’s quick rise to power and inexperience should not matter.

ANNCR: But what if the storm does get worse? With someone who’s untested at the helm.

ANNCR: The Republican National Committee is responsible for the content of this advertising.

Filed under: Candidate Barack Obama • John McCain • Political ads • RNC
soundoff (80 Responses)
  1. KJL

    McCain's mind is still in Vietnam. Would someone please wake him up and tell him it's 2008? We don't need his outdated thinking.

    October 25, 2008 06:40 pm at 6:40 pm |
  2. paul

    fear fear fear here we go again.

    October 25, 2008 06:40 pm at 6:40 pm |
  3. FreeNLovIt

    Storm? I'll tell you what if we keep eating PEANUTS for 4 more years. We will DIE as a nation. We're behind in every aspect of the fabric of life.

    EU has joined new leadership in teh Science Community. They even tested atoms beyond one's wild imagination – big bang theory. Our scientists are salivating over their laboratories.

    Eight years of PEANUTS have put us behind. It's time for change.

    October 25, 2008 06:41 pm at 6:41 pm |
  4. Texas Trail Kitty

    Hey RNC, we're already accustomed to choppy seas. Thanks to W, we've had nothing but, so if this is the best scare tactic you have, give it up!

    October 25, 2008 06:42 pm at 6:42 pm |
  5. Flo

    Good Luck......................RNC Tuesday, November 4th could not come any sooner for me. We need to kick the Republicans out of office.

    October 25, 2008 06:42 pm at 6:42 pm |
  6. FreeNLovIt

    Please use farming as an example. In order to preserve the soil, one must rotate crops for planting.

    This applies to our government too. Stop PLANTING ELEPHANTS. They have SUCKED all the PEANUTS in the banks. Time to plant a DONKEY to eat GREEN leaves and start off the economy with a REAL GREEN PLan for our future.

    October 25, 2008 06:42 pm at 6:42 pm |

    he might be young that's true but he will be able to live through the storm . which is better a live captain or a old half dead one go figure it out. alzheimer's lost my bearing why are you taking the USA to sea . are you going to drown us all.

    October 25, 2008 06:43 pm at 6:43 pm |
  8. CM

    For all John's 'experience' he still can't come up with a viable plan or run an efficient campaign?

    October 25, 2008 06:47 pm at 6:47 pm |
  9. FLORIDA for Obama


    October 25, 2008 06:48 pm at 6:48 pm |
  10. Peachbird

    I suspect Palin is already making a deal with Fox News.....

    October 25, 2008 06:50 pm at 6:50 pm |
  11. gamma

    We already seen the financial storm hit!! and quesition is where is john mccain?

    October 25, 2008 06:50 pm at 6:50 pm |
  12. Skyview

    One thing for sure, McCain certainly is not the person we want at the helm in times of a storm....With his erratice and unsteady behavior, he would cause more sea-sickness than the storm would....Obama is the ONE!

    October 25, 2008 06:50 pm at 6:50 pm |
  13. claudia dick

    always fair mongering ,people need hope not fair because people are concern about so many things going on in their lives it will not work ,not this time.

    October 25, 2008 06:51 pm at 6:51 pm |
  14. BM

    McCain, when were you tested?You were never president! I think that's what Biden meant. I hope you never get the chance to be tested because the world will no longer exist! You are an ididot!

    October 25, 2008 06:51 pm at 6:51 pm |
  15. kay p Tempe AZ

    Be afraid, very afraid. Is that it? Is that all the GOP has again this year? Fear and Fear mongering? Is this deja vu all over again?

    October 25, 2008 06:51 pm at 6:51 pm |
  16. Joe

    The McCain camp must of missed the primaries because Hillary tried the experience angle and it didn't work. Like, at all. Ever.

    October 25, 2008 06:52 pm at 6:52 pm |
  17. Fred Reyes

    Yes RNC the storm can get worse. That is the main reason I am voting for the honorable Barack Obama!!!

    October 25, 2008 06:52 pm at 6:52 pm |
  18. David

    STORM – the Republicans are the storm that brought America to this point – brought America, this great nation to her knees. Republicans for six years controlled government and they want to talk about a storm coming. It's already here and allowing the Republicans back in to steer the course will only make things worse.

    McCain has not been tested – do not be fooled – no president has experience to be president – it is a position unto itself.

    I will take my chances with Obama, thank you very much!

    October 25, 2008 06:52 pm at 6:52 pm |
  19. s.positive

    And Mcbush is toooooooooooooooooooooooo eratic to steer the nation. You can change from inexperience but you can not change an eratic Old man

    October 25, 2008 06:53 pm at 6:53 pm |
  20. vote! OBAMA-BIDEN NOV.4th


    October 25, 2008 06:53 pm at 6:53 pm |
  21. Louise in CA

    Really choppy, thanks to the Republicans. Who do they think they're fooling?

    October 25, 2008 06:54 pm at 6:54 pm |
  22. TrendyMac

    Mc Same has previous experience causing financial colapse 😛


    October 25, 2008 06:55 pm at 6:55 pm |
  23. Lin lin

    But can the GOP give any solutions- their attack and scae tactics are sure working !!!

    October 25, 2008 06:56 pm at 6:56 pm |
  24. cp

    Where is the media here!! Randi Rhodes on radio had a audio clip of Senator Joe Lieberman saying the same thing Biden did about the next president being challenged – so please run that one so Pailn and McCain shut up about it.

    October 25, 2008 06:57 pm at 6:57 pm |
  25. JIM...TX

    Cute...the Republicans created this "perfect storm" over the past 8 years and now they the only ones that can "steer" us out of it! I DON'T THINK SO 🙂

    October 25, 2008 06:57 pm at 6:57 pm |
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