October 25th, 2008
01:05 PM ET
13 years ago

Obama ad: Will you be better off four years from now?

[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2008/images/10/25/art.obamadefiningmoment.obama.jpg caption="The Obama-Biden campaign will roll out a new ad in key states Sunday."]

(CNN) - Just a day after John McCain's campaign launched a TV ad attacking Barack Obama's readiness to lead in an international crisis, the Illinois senator unveiled a new ad Saturday that puts a new spin on the age old question: Are you better off today than you were four years ago?

The two-minute ad, "Defining Moment," will begin airing in key states on Sunday, according to the Obama campaign.

"At this defining moment in our history, the question is not, 'Are you better off than you were four years ago?' We all know the answer to that," Obama narrates. "The real question is will our country be better off four years from now? How will we lift our economy and restore America's place in the world?"

In order to "build the economy of the future," Obama says there has to be a focus on "urgent national priorities: reducing the cost of health care ... breaking our dependence on foreign oil ... and making sure that every child gets the education they (sic) need to compete."

The McCain campaign has fired back at Obama's new ad. “If Barack Obama is elected President, this may be considered the first in a series of 'defining moments' more commonly called job-killing tax increases," McCain spokesman Tucker Bounds said in a statement.

At a rally in Norfolk, Virginia, Saturday, Obama's No.2 discussed the ad and blasted the McCain campaign's tactics.

"You know how we’re finishing out the campaign? Barack is going up, instead of anything negative, we’re going up and laying out our plan to fix the economy. That’s what we’re running on," Sen. Joe Biden said. "What is the McCain campaign continue to do? They want to do anything but talk about the economy."

Updated 1:05 p.m. with McCain campaign's response

Filed under: Candidate Barack Obama • Joe Biden • John McCain
soundoff (515 Responses)
  1. chris

    Good ad. Don't pay attention to John Mccain's negative ad and his negative talk. Just make sure that people know that you do not want to raise taxes on Americans. Stay positive and don't pay attention to polls, Keep campaigning hard and people will make sure that you become the next president of US, because you are a far better leader than John Mccain. No If or but about it..

    October 25, 2008 12:57 pm at 12:57 pm |
  2. Bob k

    These are the ads that voter want to see. Not Mcbush's ads which is not
    about the people but Barack

    October 25, 2008 12:57 pm at 12:57 pm |
  3. sabrina01

    Not at all with the same on party we need the dems to clean it up

    October 25, 2008 12:58 pm at 12:58 pm |
  4. Kingslough

    Honestly americans lets bring back the glory and respect that was due to us 8years ago that now seem to dwindle down. As a clear example of democracy lets show the whole what we are made up of.

    October 25, 2008 12:58 pm at 12:58 pm |
  5. susie

    If Obama becomes President, we will not be better off.

    October 25, 2008 12:59 pm at 12:59 pm |
  6. John

    Are you better off than you were 2 years ago since the Democrats took over our US Congress? We all know the answer to that since our economy started its dive 1 year ago. The Congressional Democrats who played hardball by preventing the regulation of Fannie and Freddie are 100% guilty as charged for our current financial crisis. Obama does not want to focus on the past because he, too, is guilty for this mess. He helped ACORN bully banks to give sub-prime loans and to pay him back his financial advisor Frank Raines & other Fannie pals donated over $125k to Obama. The liberal press is guilty for helping cover up Obama's corruption. Vote Republican and throw the ones who created this mess out!

    October 25, 2008 12:59 pm at 12:59 pm |
  7. GA DOG

    Obama is up by 1% in GA according to most recent poll, repubs better get down there.....

    October 25, 2008 12:59 pm at 12:59 pm |
  8. BK

    This is the REAL contrast.
    McCain ads attack, spreading fear, hate, and negativity.
    Obama also has attacks though only in response to attack ads against him, but tends more towards focusing on hope instead of fear.

    That is McCain's fatal flaw: because both of them are focused on Obama, he has gotten all the attention he needed to win.

    October 25, 2008 01:00 pm at 1:00 pm |
  9. Jessica


    Did you return your last stimulus check? It's not to late to give that money back to the IRS. After all your family doesn't need any "soup".

    It's great that your doing so well, but some people aren't.

    October 25, 2008 01:00 pm at 1:00 pm |
  10. pam Eugene OR

    That is the right message. We are Americans and can do anything we put our minds to. I love it that Barack is so inclusive.
    In these last days the McCain campaign still wants to divide us and say we are not "For America" unless we vote for him
    This American has cast her vote for the Uniter and our next President
    Bakack Obama

    October 25, 2008 01:00 pm at 1:00 pm |
  11. Frank Thomas

    Obama keeps putting out these positive "Here's what I'm gonna do" ads.

    What's the amtter with him?

    Doesn;t he GET it!?

    negative is the way to go!





    Obama/Biden 2008/2012.


    October 25, 2008 01:01 pm at 1:01 pm |
  12. reublicans

    obama you have my vote... 8 years was enough

    October 25, 2008 01:01 pm at 1:01 pm |
  13. McCain for Pres.

    We will not be better off 4yrs. from now if Obama is elected. His tax and spend policies will not stop. I know you think it will only be the rich, but if you look at his record, he voted to tax people making much less than 250,000 a year. He want open elections for unions, no more secret ballots. Do you think that those elections will be fair and honest elections? Look up the rest of his policies and really think about what he wants to do in this country. I have lived long enough to know that you should look more at what people actually have done than what they say.

    October 25, 2008 01:01 pm at 1:01 pm |
  14. kazi

    well said obama !! you inspire america once again !! my whole family is voting you you !! obama/biden 08,12

    October 25, 2008 01:02 pm at 1:02 pm |
  15. Helen

    It appears that a lot of pro-McCain/Palin folks are scared of Obama. The scary tactics worked for Bush – the folks were scared of Osama. In the meantime, we were ripped off by Enrons, Abramoffs, Blackwaters, Halliburtons.... they had their day – no taxes, no government controls!
    What is the Joe-the-Plumber is scared of? It can't be the taxes as the Reps picture it – there is no way Joe will ever make 250K. The only explanation I have is that the Joe six-pack is scared of Blacks. Don't be. Obama will lead by example, and this is a good chance for the States of America to be UNITED.

    October 25, 2008 01:02 pm at 1:02 pm |
  16. jimmy

    A Democratic Senate with Harry Reid ; A house of Representative by Speaker Pelosi and a Democratic President Obama will do away tih the BALANCE OF POWER in the Federal Government and bodes danger to our National well being and our constitutional rights.
    one party control of the entire Federal Government will subject Americans to have almost no power to object, oppose ,complain
    about abuses of such concentation of power in one party.
    Our Constitution was designed by Patriotic, Intelligent and selfless
    Statemen to keep the balance of power in the Federal government
    precisely to prevent Corruption and abue of power.

    October 25, 2008 01:02 pm at 1:02 pm |
  17. jefferson values

    if you are under thirty and are not a liberal you have no heart
    if you are onver thirty and are not a conservative you have no brain
    winston churchill

    October 25, 2008 01:03 pm at 1:03 pm |
  18. Darrell

    Regina, please spell out in specific detail how the lying, fear mongering, and factually misguided McCain / Palin ticket is better for America than the message of hope and unity. Please spell out in detail how the candidate that refuses to talk about the issues facing the people, because by admission of his own campaign, would result in him losing is better for America. Try and do it without the experience argument, as that's crap (in regards to Obama and Palin both). Oh and leave out the half-hearted attempts at smears as it's clear the overwhelming majority of Americans don't see any issues there. Thanks!

    October 25, 2008 01:04 pm at 1:04 pm |
  19. Rick K

    This is beyond a great advertisement.

    It is the kind of leadership I want for my country.

    October 25, 2008 01:04 pm at 1:04 pm |
  20. Pat

    We'll definitely be better off - with McCain/Palin !!!!!!!!!!

    Message from ACORN:

    Vote as often as you can - we're here to help you!

    October 25, 2008 01:04 pm at 1:04 pm |
  21. Anita of georgia

    The majority of us can answer that question truthfully, and the answer is no. Good ad Obama. I have already casted my vote, and it was casted for Obama, the one I know can bring change.

    October 25, 2008 01:04 pm at 1:04 pm |
  22. Lynn, CT

    Awesome ad. Those who are driven by hate, divisiveness and fear won't bother listening to it. But those who are truly seeking the candidate who will work to make 4 years better than today cannot help but to sit up and take notice.

    Yep, Barack Obama gives me hope, something that has been seriously lacking these last 8 years and with hope, we can bring the US to the place our founding fathers envisioned – one nation, indivisible.

    October 25, 2008 01:04 pm at 1:04 pm |
  23. j

    If Obama is elected, I believe the answer will be "YES"! I will be better off.

    October 25, 2008 01:04 pm at 1:04 pm |
  24. Opeoluwa Matthews

    I believe that it's time the undecided voters made a choice – and that choice shouldn't be too difficult anymore. It's a choice between a candidate who has completely removed his focus from the issues paramount on the minds of the Americans today – and decided to push forward childish, affected, and ultimately futile negative comments and a candidate who responsibly provides inspiration to Americans, lets them know about the wonderful solutions he has to the financial crisis and America as a whole. So, make your choice; I need not even mention any candidate's name.

    October 25, 2008 01:05 pm at 1:05 pm |
  25. ENOUGH!

    We will forever change the way campaigns are run if we elect Barack Obama. We will send a huge message to Karl Rove, Steve Schmidt, Rush Limbaugh, O'Reilly, Hannity and the rest of Fox Friends, that the time of divisive and racist politics is over. Never again will we allow these scoundrels to use fear to get our vote. Never again will we let them define us! Never again will we allow them to question our patriotism and our love for this country. We will force them to take a hard look in the mirror, and see that it is them who are the problem.

    October 25, 2008 01:05 pm at 1:05 pm |
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