[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2008/POLITICS/10/01/campaign.wrap/art.obama.afp.gi.jpg caption="CNN turned down the Obama campaign's request to air a 30-minute campaign ad tonight."]
(CNN) - The Obama campaign asked CNN to air its 30-minute campaign ad, scheduled for Wednesday evening, but the network turned them down.
“CNN was approached by the Obama campaign and declined their request,” the network said in a Tuesday statement. “We did not want to pre-empt our programming lineup with a 30-minute campaign commercial. We prefer to use our air to continue to cover the campaign, candidates and issues like we always do from all points of view with the best political team on television.”
Fox News Channel – which is a separate network from FOX – was not asked to air the ad. The half hour infomercial which will be airing on CBS, NBC, FOX television, MSNBC, Univision, BET and TV One at a reported cost of $3 million to the campaign. ABC said it couldn’t come to an agreement in time to meet the Obama campaigns requirement to run it in that time slot.
The Obama camp’s purchase drew headlines when the GOP blasted Major League Baseball’s decision to delay the start of its World Series broadcast on FOX television scheduled for that night, if the series were to call for a sixth game, to accommodate the buy. A Fox executive responsible for the buy said the infomercial would replace pre-game programming, but would not delay the airing of the game. Nonetheless, the Republican candidate took a swing. "No one will delay the World Series game with an infomercial when I'm president," John McCain said Tuesday.
The last pre-election programming of this type came during the 1992 race, when Ross Perot paid for similar time blocs on network television shortly before Election Day.