October 30th, 2008
08:43 AM ET
14 years ago

30-minute Obama ad shows campaign muscle

[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2008/POLITICS/10/29/campaign.muscle/art.obamatrail.gi.jpg caption=" Sen. Barack Obama aired a 30-minute campaign ad Wednesday night."]
WASHINGTON (CNN) - Sen. Barack Obama's 30-minute TV ad, which ran simultaneously on broadcast and cable networks at 8 p.m. ET Wednesday, is muscle-flexing that has little precedent, a campaign advertising expert said.

"It's evidence, if you needed any, that the Obama campaign has more money than there is ad time left to buy," said Evan Tracey, director of the Campaign Media Analysis Group. "This is flexing the muscles."

Tracey estimates that it will cost the campaign "in the $4 to 5 million range - at a minimum, $3.5 million."

But, he said, spending the money is a "no-brainer" for the Democratic presidential hopeful.

"The strategic brilliance of this for Obama is that he is going to consume about 24 hours of the news cycle," Tracey said. "It boxes [John] McCain in, takes the oxygen out of the room."

In the carefully produced infomercial, Obama laid out his plans for the economy and for bringing an end to the war in Iraq.

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Filed under: Candidate Barack Obama
soundoff (272 Responses)
  1. Barbara G

    Obama doesn't show campaign muscle he just shows he has more money to spend, I don't see him spreading the wealth around, so this is another lie. I think it is a shame that the poles and everything that the election used to stand for has changed just for the Black votes, what is this world coming to. I know the good lord is looking down and thinking what has happend to his world, he may destroy it because it is getting out of control. I didn't watch Obama last night , I watched the biography of John McCain, there is no compairson between these two men. John McCain has every thing that I would want in a president , Obama has nothing I would wan't

    October 30, 2008 10:27 am at 10:27 am |
  2. Obama not ready to lead

    Acorn's Bertha Lewis Says Thanks and Vote Working Families and Barak Obama

    Wow... what a surprise... Their Tax exempt status needs to be taken away immediately.

    Barbara NC- Stop the hating... Go Crochet something.

    October 30, 2008 10:27 am at 10:27 am |
  3. Chyrel

    That was amazing it was a video for America The Beautiful. U go Obama. Shame on anyone who found something to complain about with this.

    October 30, 2008 10:27 am at 10:27 am |
  4. Doris,Memphis,TN

    At last a real candidate for POTUS. Senator Obama's infomerical
    was amazing. If Americans cannot see the stark difference
    between Obama and McCain they are sad. We can not afford
    to put our country in the hands of McCain, Palin or Joe the Plummer.

    October 30, 2008 10:27 am at 10:27 am |
  5. James from Kansas City

    The muscle this article is referring to is HEART. Exceptional.

    October 30, 2008 10:27 am at 10:27 am |
  6. arc, Lugano CH

    Senator Obama laid out his economic plan without attacking McCain's character and ideas.

    Inversely, all McCain seems capable of is appealling to the lowest common denominator of ignorance and fear in people who don't have the education and experience to think globally and progressively.

    This year's election season truly revealed the True Face of rural, conservative white America for the entire world to see; as best displayed in the effigy this morning in Kentucky of Senator Obama.

    October 30, 2008 10:27 am at 10:27 am |
  7. Ian

    Which ad addresses the upcoming social security crisis?

    October 30, 2008 10:27 am at 10:27 am |
  8. Lynn, CT

    This is similar to what a Republican strategist suggested McCain do – buy 2 minute increments of commercial time and spread it over a week to get out his positions without attacking Obama. Funny that now McCain is now ridiculing Obama doing it – in a Maverick kind of way.

    His follow-up interview with Jon Stewart really showed off his sense of humor and his ability to laugh at himself, something I think has been seriously lacking in politics.

    October 30, 2008 10:27 am at 10:27 am |
  9. Jeff, OR

    You know what really feels good after seeing Obama's 30 min clip? The uplifting message that people can work together, that people don't have to by cynical or afraid of their government, and that there is hope for something better.

    This may sound all like Motherhood and Apple Pie, but the fact is that Obama presents himself incredibly well, and he has common sense solutions to many different problems that McCain is not addressing. And he leaves no stone unturned, explaining how he plans to cut some programs to pay for others, bringing fiscal responsibility to the wealth of programs that he's offering.

    And best of all, he doesn't once attack McCain or incite fear. He doesn't need to. He's talking about the future and his policy ideas. He doesn't need to attack the other guy's character or patriotism to win. In fact, he gives McCain props on his heroic past.

    In my opinion, nothing makes a better president, and I am so happy to have contributed money to Obama's campaign. Everyone should see this 30 min clip, even the skeptics, because closing your eyes and ears is just ignorance. Even if you disagree, you can at least say you looked at both sides objectively (and by the way, I have read McCain's plans and his rally transcripts as well!).

    October 30, 2008 10:27 am at 10:27 am |
  10. larry in Chillicothe OH

    Obama has the election in his sights. But lets not get cockey. There still alot of work to be done!

    Teamsters for Obama

    October 30, 2008 10:27 am at 10:27 am |
  11. Amy from MIchigan

    To "don't be an Obamabot,"
    Don't you mean, don't be "informed" by the NY Times, CNN, MSNBC?

    If I didn't read and research Obama, I would be led to believe by fringe goups, emails, RNC commercials, FOX news and the McCain/Palin team that Obama is a Muslim terrorist who wants to tax my water, take away my guns, doesn't say the Pledge, can't find his birth certificate, and who should be water-boarded with Osama.

    If the Republicans and their friends would have run a decent, honest campaign, perhaps reliable news sources wouldn't have to constantly work to get the truth out to the people!

    October 30, 2008 10:28 am at 10:28 am |
  12. IowaMom


    It's called campaign money. McCain pissed away how much on CLOTHES for Palin and her family? One could argue that instead he could have sent that money to a womens shelter for clothes for them and their children.

    October 30, 2008 10:28 am at 10:28 am |
  13. Dave G, Minneapolis

    Great propaganda I must say,

    He promised everything to everyone. He covered all of the criticisms and talked about how everyone would win.


    McCain too, Lies.

    Only Bob Barr is not for spending your kids social security on bailing out wall street.

    Any infomercial that sounds too good to be true probably is. Caveat Emptor–Buyer Beware.

    October 30, 2008 10:28 am at 10:28 am |
  14. It's time for a change

    McCain is such a sore loser. If he's so jealous that Obama was able to have a 30 infomercial, then why didn't McCain sell one of his 7 houses to get the 8:30pm time slot and run his own infomercial?

    I love, go get them Obama

    October 30, 2008 10:28 am at 10:28 am |
  15. Love My USA/Do You?

    BO did nothing for many us in his Million Dollar
    Commercial but spill the same GARBAGE.
    Listening to BO is like eat Cottan Candy, sweet going in, but no substance going down.

    McCain in 08

    October 30, 2008 10:29 am at 10:29 am |
  16. FLewis

    Awesome, awesome, awesome!!!!
    Job well done Obama.

    October 30, 2008 10:29 am at 10:29 am |
  17. Michael "C" Lorton, Virginia

    When MONEY talks, everyone seems to listen.

    October 30, 2008 10:29 am at 10:29 am |
  18. Anonymous

    Go early voters!

    Registered Republican "voted" Obama/Biden 08

    October 30, 2008 10:29 am at 10:29 am |
  19. Virginia Family

    A steady hand at the helm.

    Mr Obama you have our votes.

    October 30, 2008 10:29 am at 10:29 am |
  20. CSR

    Great 30 minutes of TV!
    As a Canadian I only wish we had someone like Barack to run in our country! Don't let this leader down – get out and vote! It will not only benefit USA it will change the world!

    October 30, 2008 10:29 am at 10:29 am |
  21. Denise Moss

    I get Denver cable....only one station showed Obama's infomercial at the right time (MSNBC)...NBC and CBS showed it an hour late, and FOX cut it off after 3 minutes to show the Simpsons. Is anyone out there aware of this? No one else had it on....

    October 30, 2008 10:29 am at 10:29 am |
  22. ladyc803

    Obama represent the "Real" american. LoVE -HOPE-Peace!
    We are all people.. We need to learn how to LOVE one another even if we have different belives.


    October 30, 2008 10:29 am at 10:29 am |
  23. Shila

    I think the presentation was uplifting and also a sense of pride for this country. Obama is not tearing down his party nor paying stupid people to make the American people John McCain is wrong.

    John McCain is a crook and will always be a crook and continue George Bush policies and principles. So if that is what you want vs chnage then vote for crooks and robbers. McCain/Palin

    October 30, 2008 10:30 am at 10:30 am |
  24. AJ

    The last time this was done was by Ross Perot and the press was all over him for taking 30 minutes of prime time to indulge in self aggrandizement. While the "infomercial" was different, the motive behind it was the same. I think the question needs to be asked if Obama did it for the good of the campaign or if he just needed to feed his overwhelming ego. I'd bet on the latter.

    October 30, 2008 10:30 am at 10:30 am |

    Reading these blogs, its very clear to me, who is racist, filled with hate and stupidity, and who sees "change" coming, and is willing to embrace change and go with it, and who is trying to UNITE the nation..
    Let the people speak...

    October 30, 2008 10:30 am at 10:30 am |
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