[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2008/POLITICS/12/12/gop.technology/art.blackwell.facebook.jpg caption="Ken Blackwell and other candidates for the GOP chairmanship have used Facebook to reach supporters."] (CNN) - When Michigan GOP Chairman Saul Anuzis decided to throw his hat in the ring to head the Republican Party, he announced his intentions on an unlikely forum: Twitter.
Not too long ago, the social networking Web site most popular among teenagers and 20-somethings was probably the last place you would expect to find a candidate for the Republican National Committee chairmanship.
But then Barack Obama's presidential campaign appeared to revolutionize the way technology could be integrated into every facet of a campaign - from fundraising to media outreach to voter mobilization.
The result was a Democratic Party that outpaced its rival in nearly every measure - in the process revealing how detrimental the GOP's apparent lack of tech fluency proved to be on Election Day.
The Republican Party is playing catch-up, hoping to compete with Democrats in the next two pivotal election cycles.