[cnn-photo-caption image=http://i2.cdn.turner.com/cnn/2009/images/01/01/art.dvf.tote.jpg caption=" Fashion icon Diane von Furstenberg designed the Obama Love tote for the Runway to Change collection."]
(CNN) - Even in a recession, Obama merchandise sells - and the Presidential Inaugural Committee is again looking to fashion icons to cash in, teaming up with designers to raise funds for next month’s presidential inauguration.
The latest “Runway to Change” collection — part of the official inauguration memorabilia Web store unveiled Wednesday - features designers like Tory Burch, Diane von Furstenberg, and Zac Posen. Shoppers can choose from merchandise like tote bags, T-shirts, and an Alexander Wang scarf monogrammed with the word “Change.”
In keeping with the nation’s budget-conscious mood, prices top out at $70 — a fraction of what designs by these fashion industry heavyweights usually command.
The “Runway to Change” line launched during Obama’s presidential campaign, and featured apparel and accessories created by name-brand supporters of the then-candidate.