May 1st, 2009
04:53 PM ET
12 years ago

Obama administration rolls out 'White House 2.0'

[cnn-photo-caption image= caption="The White House now has a page on the popular social networking site Facebook."]
WASHINGTON (CNN) – The Obama administration's recently launched official Flickr photostream was just the beginning: On Friday, the tech-savvy administration announced the roll-out of 'White House 2.0.'

"Today the White House is taking steps to expand how the administration is communicating with the public," the White House blog says.

"Technology has profoundly impacted how – and where – we all consume information and communicate with one another. is an important part of the Administration's effort to use the internet to reach the public quickly and effectively – but it isn't the only place."

The blog post contains links to the White House's pages on Twitter, Facebook, MySpace, Flickr, Vimeo, YouTube, and iTunes.

"The WhiteHouse blog will power a lot of the content in these networks," the blog post explains, "but we're looking forward to hearing from our fans, friends and followers."

"We want to make the White House more open and accessible for the American people," Obama spokesman Nick Shapiro said earlier this week about the administration's new official Flickr photostream. Making official images available on the photo sharing site "is just one way we are using the Internet and new media technology to accomplish that."

During the White House race, Obama's campaign pioneered extensive use of social networking technologies that helped power him into the Oval Office.

Filed under: Facebook • Obama administration • Social Networking • Twitter
soundoff (37 Responses)
  1. Simmy

    OMG - Something else to send the Sybils in a tailspin! They just copied the email expertise of the administration. They're trying their darnest to Twitter, and now this! The 21st Century is taking its toll on them....Heavens to betsy, what will they do? Lovin it.....

    May 1, 2009 05:18 pm at 5:18 pm |
  2. Kip4real Inc

    Now there is something WE can ALL be proud off..THIRD MILLENIUM nation! DO AWAY with the ARCHAIC and ISOLATIONIST DOCTRINES of the BUSH ERA!

    May 1, 2009 05:19 pm at 5:19 pm |
  3. No Incumbents 2010

    Tell Mrs. Obama we love the $540 tennis shoes. They are the envy of all the jobless Americans out there.

    May 1, 2009 05:27 pm at 5:27 pm |
  4. Ryan Wing

    Setting aside the sarcasm of other posts, this is a phenomenal move.

    The days when people could interact with their president one on one are way past us. Television put up a wall between citizens and their officials. 60 years ago you could get a meeting with the president as a citizen, now try and get a metting with your senator or congressman.

    Point being, television has put a wall between us and our officials where they speak, we listen, and it ends there.

    With internet leveling the playing field and internet 2.0 actually putting interactivity on that field, we have a real opportunity to interact with our leaders again ... as long as it stays open and free.

    May 1, 2009 05:31 pm at 5:31 pm |
  5. Deborah

    Awesome! I love that this adminstration is living in the real world in real time! Go Obama and team!!!

    May 1, 2009 05:32 pm at 5:32 pm |
  6. Kelly

    I think President Obama has now set the bar a bit higher for future presidents to meet in regards to communication with the public. It will be very difficult for an "old school" person to become president again if they do not embrace technology. This will leave out of the loop many of the "old guard". Like it or not America has just made a huge step.....leap into a different political future.

    May 1, 2009 05:35 pm at 5:35 pm |
  7. MaryJo Bruce Surprise, Ariz

    Doesn't do much good to communicate with Obama he doesn't listen to anyone. He just goes about willy nilly making speeches, smiling ,
    bowing, shaking hands. No real substance. Many of us have had lots of ways to cut the gigantic government spending stimulis package and never does a thing. Hummm! must be the lobbist he said throughout his campain he said he would not be spending alot of time with. Or maybe was it that he would read every line of every document that came across his desk. Like all the crap on the stimulis that was on it. Really!

    May 1, 2009 05:35 pm at 5:35 pm |
  8. toddperel

    You left off their Hulu channel.

    May 1, 2009 05:43 pm at 5:43 pm |
  9. Paco

    The varieties of outreach displayed by the Obama administration leaves me speechless.

    May 1, 2009 05:49 pm at 5:49 pm |
  10. Erin

    "We're looking forward to hearing from our fans, friends and followers." Sounds like this president thinks he's a celebrity, not a national leader. I don't think I have ever heard a politician refer to his constituents (you know, the people he represents) as fans, friends, and followers.

    May 1, 2009 05:50 pm at 5:50 pm |
  11. Rudy

    I love it!
    Didn't Obama say it's all about "We the People?"
    His administration is alo making "We the People" accountable for the decissions made. That's not Republican, Democratic, left, right, Liberal or Conservative. It's the United States of America of the Future, but it is NOW!

    May 1, 2009 05:57 pm at 5:57 pm |
  12. beverly

    It's really great to have a President with a sense of humor and so personable. Everyone just loves his personality. I don't always agree with his policies but he is the kind of President you feel you can have an intelligent disagreement, without it becoming personal. Republicans are too angry. They could learn a few things about "how to conduct yourself properly" and "how to conduct yourself when in disagreement" from President Obama. I have thought about that alot since polls have proven President Obama is more popular than his policies. Some polls prove what I just stated.
    Anyway, God speed Justice Souter. God Bless President Obama and Vice President Biden.

    May 1, 2009 06:02 pm at 6:02 pm |
  13. Ken in NC

    I wonder if Palin is following Obama on Twitter hehehe.

    May 1, 2009 06:02 pm at 6:02 pm |
  14. Steve, Columbia SC

    I am very impressed with how our new president has improved communication technology. Can we go back now and improve the transparency and integrity of the communication our government? That part needs to stay "old fasioned".

    May 1, 2009 06:03 pm at 6:03 pm |
  15. The Real Slim Shady

    Mary Jo: You sound so despondent and bitter that I feel sorry for you. And the word is L O B B Y I S T not "lobbist". Goood luck with that.

    May 1, 2009 06:05 pm at 6:05 pm |
  16. Farrell, Houston, Tx

    This isn't just for Democrats it's for Republicans, Independents and all and I just love this. Your children can participate in their Government and this is a big stride for all Americans to participate. Thank you President Obama.

    May 1, 2009 06:07 pm at 6:07 pm |
  17. dustbunny

    Just keep in mind people, who is paying for all this modern technologies. It is the tax payer,that is if you pay taxes.

    May 1, 2009 06:07 pm at 6:07 pm |
  18. mike

    Say one thing, do another.

    May 1, 2009 06:08 pm at 6:08 pm |
  19. Better to join 9/12....

    it's the future baby.

    May 1, 2009 06:14 pm at 6:14 pm |
  20. Mike in Seattle

    Mary Jo, Obama could exempt everyone living in Surprise, Arizona, from paying any federal taxes and you'd still find something wrong about that. Congratulations, you're a well trained member and shining example for the "NO" party. And you wonder why the "NO" party is becoming more of a footnote in U.S. history.

    May 1, 2009 06:14 pm at 6:14 pm |
  21. arithmetic is liberal (the REAL arithemtic)

    dustbunny May 1st, 2009 6:07 pm ET

    Just keep in mind people, who is paying for all this modern technologies. It is the tax payer,that is if you pay taxes.

    Oh, puh-lease! If you're outraged over the $15 an hour over 2 days it took for someone to put up a website, then maybe you should start complaining about the cost of a B2 bomber, worth three times its weight in gold and USELESS because it's an air-to-air craft.

    May 1, 2009 06:15 pm at 6:15 pm |
  22. beverly

    This is a just a d*** good idea. Period. People need to get over it. This administration has game...and not on the basketball court. As an American, I am proud of these type things. I would have been proud if Bush had come up with it. But he didn't. That's my biggest disappointment with the Republicans. Republicans never give credit when credit is due. Republicans are truly and opposition party. And so many others..(I think over a quarter million moderate Republicans crossed over and voted for Obama)...Spector like so many other modrate Republicans had enough. He just had exhausted all of energy on trying to stay alive politically with a party out of touch, and ANGRY. Republicans are a party in the wilderness and trying to start a fire by rubbing two sticks together. "Kelly" got it right, the bar is high and going up. Republicans need to climb up or they will be pushed from the ladder. God Bless President Obama and Vice President Biden.

    May 1, 2009 06:16 pm at 6:16 pm |
  23. sfw

    @MaryJo Bruce Surprise, Ariz May 1st, 2009 5:35 pm ET
    Doesn't do much good to communicate with Obama he doesn't listen to anyone. He just goes about willy nilly making speeches, smiling **************************************************************************
    Try turning that anger into a SMILE......Now that's BETTER!!!!

    May 1, 2009 06:16 pm at 6:16 pm |
  24. mike

    Rudy, you are truly a brain washed individual.

    May 1, 2009 06:17 pm at 6:17 pm |
  25. RNC = DNC = politics as usual

    Has anyone actually checked to see if any input or opinions actually go anywhere?

    Do you actually think every idiot that types on the "blogs" is actually talking to the president?

    Tell me America is smarter than that. I love the increased awareness and the SMALL chance of giving feedback back to the government, but let's not make this Messiah 2.0 as well. He doesn't listen to everyone.

    May 1, 2009 06:21 pm at 6:21 pm |
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