[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2009/images/07/22/art.reformad0722.gi.jpg caption="The RNC released a new Web video, 'Reforma,' Wednesday."]
WASHINGTON (CNN) - The Republican National Committee has a message for the nation's health care consumers: "Call your Congressman or Senator immediately" if you are concerned about possible "side effects" of the Democrats' health care reform proposals.
That's what viewers are told in "Reforma," a new RNC Web video that appears to draw heavily from the tropes of pharmaceutical advertising.
The roughly one-minute spot features happy-looking couples in various settings - dancing on the deck of a ship, walking barefoot along a beach, skipping through an open field of green grass, lounging comfortably in each others arms in a field of lavender plants, tossing leaves at one another on a typical fall New England day, and walking hand-in-hand down a tree-covered path.
"The life you want to live, [t]he peace of mind you deserve, [t]he Obama Pelosi prescription for building a government takeover of health care, [a]nxiety and stress disappear, [r]ecommended by more lobbyists than any other health care reform, [n]o worries. No concerns," an announcer says as the carefree images appear on screen.
Then the video, like a drug ad, lists what the RNC calls the "side effects" of the Democrats' reform plan: "bureaucratic waste and delay," "[c]ost to taxpayers may vary and is more than you can possibly imagine."
The release of "Reforma" by the RNC comes as President Obama continues to make a push for passage of health care reform legislation in both the House and the Senate in advance of the August congressional recess, and on the same day that he is set to have a primetime press conference that will likely focus on health care reform and resistance to it within his own party.
UPDATE 1:04 p.m.: Hari Sevugan, National Press Secretary for the Democratic National Committee responded to the RNC's new Web video: "[I]t shouldn't be surprising that the RNC is willing to make up facts in their attempt to 'kill' health care reform," Sevugan said in a statement Wednesday.