[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2009/images/08/11/art.nelsonad0811.yt.jpg caption="Nebraska Sen. Ben Nelson, a centrist Democrat up for re-election in 2012, is out with a new ad on health care reform."]
WASHINGTON (CNN)– Under increasing pressure to support President Obama's approach to health care reform, Nebraska Sen. Ben Nelson has cut a new TV ad airing in his home state that explains his position on the issue.
Nelson, a centrist Democrat, has come under fire from liberal organizations for not standing squarely behind Obama when it comes to health care. Democracy for America and the Progressive Change Campaign Committee are currently running a commercial featuring a Nebraska small business owner pleading with Nelson to prevent health care reform from being delayed.
In an unusual step, Nelson has taken to the airwaves in this new 30-second statewide ad to lay out his "principles" that he says are needed to institute health care reform even though he will not face the voters until 2012.
"You've probably been hearing a lot about health care reform," Nelson says in the commercial that will run for two weeks on broadcast and cable stations. "And like too much stuff that comes out of Washington it is hard to know what's fact and what's fiction. So, I want you to hear my principles straight from me. First, any plan must keep spending under control; help our small businesses; improve care; control costs; and most of all the plan needs to work for Nebraska. I'm Ben Nelson and I approve this message because you can count on me to always put Nebraska first. Always."
A source close to Nelson tells CNN that the Nebraska senator decided to have his campaign committee pay for the ad, because there has been "a lot of misinformation, confusion and commotion about health care reform.
"Senator Nelson sees it as an opportunity to get information out there unfiltered and as a way to connect directly with constituents," said the source, who spoke on the condition of anonymity. "The senator sees this as an opportunity midterm to remind Nebraskans about his independence and thoughtfulness."