WASHINGTON (CNN) – New York City Mayor Michael Bloomberg, who built a communications empire by fusing technology and journalism, entered the Twittersphere Tuesday when he sent out his first micro-blog message. And he did it with a twist.
Bloomberg, who is seeking a third term in November, sent out a note that was written in English and Spanish. @MikeBloomberg wrote: "Good morning! Trying this out during my spanish lesson. Como se dice 'first tweet'?"
News quickly spread around that the mayor's first tweet was partly in Spanish, but it is not the first time a language other than English has been used to convey a message by a politician on Twitter. For example, former House Speaker Newt Gingrich has a Twitter account that only tweets his news in Spanish. And the White House not only tweets in English and Spanish, but has also sent out a message in Farsi.
Twitter does not maintain data on how many Hispanics use the social networking or how many people tweet in Spanish. Yukari Matsuzawa, who heads Twitter's International team, did tell CNN via e-mail, "It is very exciting though that Mayor Bloomberg is tweeting in Spanish! We hope to encourage more international tweets."