[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2009/images/08/25/art.bocreigh0825.gi.jpg caption="The president recently campaigned for Creigh Deeds, the Democratic candidate for governor in Virginia."]
WASHINGTON (CNN) - Virginia gubernatorial candidate Creigh Deeds launched a new radio ad Tuesday featuring President Obama - a move that could help motivate African-American voters who have been slow to warm to the Democratic nominee
The minute-long spot, entitled "Fired Up," highlights Obama's appearance with Deeds at a rally in Northern Virginia earlier this month and suggests that Deeds is "cut from the same cloth" as the president, who last November became the first Democrat in 44 years to win Virginia.
"Now you've got the chance to keep moving forward by electing somebody who is cut from the same cloth, somebody who has that same vision for the commonwealth, Creigh Deeds," Obama is heard saying in the ad. A male narrator tells listeners: "Now you've got the chance to elect somebody who will embrace change with real leadership."
The ad is airing on African-American radio stations in Hampton Roads, Richmond, Charlottesville and Roanoke.
Although Deeds is counting on White House firepower to help rally loyal Democratic voters, Obama's approval rating in the commonwealth has slipped since his historic win last year.
According to a Washington Post poll released earlier this month, only 52 percent of Virginians expressed confidence in the president's ability to make the right decisions for the country's future. And Deeds' Republican rival - Bob McDonnell - is working hard to tie Deeds to Obama's decisions to help jumpstart the economy.