[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2009/images/10/01/art.usdoj.gov.jpg caption="The re-design of the Justice Department Web site."] WASHINGTON (CNN) – The Justice Department became "Justice 2.0" Thursday, unveiling their new Web site and robust social media strategy on Twitter, YouTube, Facebook and MySpace.
Since taking office, the Obama administration has been pushing for transparency in government and cabinet members have been revamping their Web and social media strategies accordingly.
"We'll see what opportunities arise," a Justice spokesperson told CNN on the strategy behind their accounts. "But the basic premise is it is a way to get our message to more people and that message can be received by people where they are online. They don't have to come to us, it can come to them."
The new Justice.gov incorporates a new blog and will have a regularly updated photo and video library (the old site had photos and videos, but were not updated on a regular basis).
The YouTube page currently has five videos explaining the role of the DOJ and the roles of the attorney general, associate AG and deputy AG. Moving forward, the site will feature press conferences, speeches and public service announcements. The Facebook and MySpace pages will act as a clearing house for all the social media the DOJ is pushing. @TheJusticeDept on Twitter will be an informative and educational hub pointing to breaking news, information, quotes form the attorney general, notes from high profile events, and links to new content.
Follow Eric Kuhn on Twitter @KuhnCNN