[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2009/images/10/05/art.deeds.cnn.jpg caption="New GOP ad hits Deeds on remark to female reporter."]
(CNN) - After weeks of Democratic attacks on Republican Bob McDonnell's 20-year-old comments on women in the workplace, the GOP is going on the offensive in the Virginia governor's race, hitting Creigh Deeds over a public comment to a female reporter.
The Republican Governor's Association is launching a 30-second TV spot that points to the Democratic gubernatorial candidate's post-debate press conference last month, where he referred to a female reporter as "young lady."
"Did you catch that?" the ad asks, after showing the back-and-forth exchange. "It gets worse."
The commercial, which will air heavily across the state this week, comes after a major Democratic push to focus the race on views in McDonnell's thesis two decades ago. The Republican's recently-reported comments on working women and other social issues have become a lightning rod issue in the campaign, and are credited with helping Deeds close the gap with his GOP opponent over the closing months of the race.
McDonnell is also out with a positive ad promoting his plans to improve the state's transit system.
"Better roads mean better jobs," McDonnell says in the 30-second spot, set to run in Northern Virginia.