[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2009/images/10/19/art.deeds1019.gi.jpg caption="Will the endorsement of the Washington Post help propel Virginia Democratic gubernatorial hopeful Creigh Deeds to victory?"]
WASHINGTON (CNN) - Will the endorsement of the Washington Post help propel Virginia Democratic gubernatorial hopeful Creigh Deeds to victory in November in the same way it did in the June Democratic primary? The Deeds campaign is launching a new ad campaign plan with that goal in mind.
The Post endorsed Deeds for the Democratic gubernatorial nomination in May, weeks before Virginians voted in the primary. The Deeds camp eagerly used that stamp of approval in TV ads and yard signs down the stretch, an effort that unquestionably helped the Democrat secure his party's nomination.
The paper gave Deeds its blessing again over the weekend - this time over Republican Bob McDonnell. It wasn't exactly a surprise: No Virginia politico contacted by CNN could recall the last time the paper endorsed a Republican candidate for governor. And once again, the Deeds campaign is using the endorsement in TV ads running in the populous northern Virginia suburbs, where the paper is widely circulated.
The new Deeds ad quotes from the endorsement, which said the Democrat "offers hope for a solution" on the transportation problems plaguing the state. Deeds, as the ad and that paper said, has ideas that "hold the promise of a prosperous future."
The Republican Party of Virginia noted that the ad flashes the Post's named on screen eight times in 30 seconds and uses a larger font for the Post's name than for Deeds - "making it unclear to the viewer which entity is the actual candidate."
McDonnell picked up a big newspaper endorsement of his own over the weekend from the Daily Press in Newport News, which backed Democrat Tim Kaine in 2005.