[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2009/images/10/20/art.gitmoad1020.vv.jpg caption="A new ad out Tuesday urges Congress to close to the detention facility at Guantanamo Bay."]
WASHINGTON (CNN) - A coalition of retired generals and liberal activists joined forces Tuesday launching a $100,000 ad campaign - and multi-million dollar national grassroots effort - aimed at pressuring members of Congress to support President Obama's endeavor to close the Guantanamo Bay prison.
The 30-second spot, called "Close Gitmo Now," hit the airwaves Tuesday on network and cable television nationwide. It accuses Congress of being complacent in continuing policies from the Bush-Cheney administration.
"We want torture ended and we want to build the political base of support for those members of Congress who are willing to stand up," John Soltz, who heads the liberal veterans group VoteVets.org, told reporters on a conference-call Tuesday.
The "Campaign to Close Guantanamo," spearheaded by former Maine Rep. Tom Andrews, said they plan to move forward by targeting specific congressional districts in an attempt to restrain American's apprehension and possible fear of closing the prison. They did not say which districts they may focus on.
Update 7:43 p.m.: The Board of Directors of Keep America Safe, a conservative group focused on foreign policy issues, has responded in a statement to the new ad. "Guantanamo Bay is a secure, safe, humane facility where terrorists can be held, and when appropriate, tried. Americans expect their President to defend them from terrorists, not usher terrorists into the homeland," the group's directors said in a statement e-mailed to CNN.