WASHINGTON (CNN) - President Obama will campaign for Democratic gubernatorial hopeful Creigh Deeds in the Hampton Roads region of Virginia next week, the campaign announced Wednesday, finalizing details of the much-anticipated presidential appearance.
The location of the event in southeast Virginia, a heavily African-American part of the state, signals that Deeds advisers hope the president can boost turnout among supporters who rallied to his side in 2008 but have been largely disinterested in the governor's race so far.
The rally will take place on Tuesday at Old Dominion University in Norfolk, the second largest city in the commonwealth and home to the world's largest naval station. Almost half of Norfolk's residents are African-American; Obama trounced John McCain by a 71-28 margin there last November. During the Democratic gubernatorial primary earlier this year, all three of the men seeking their party's nomination targeted black voters with radio ads and endorsement from key leaders in the community.
But Norfolk in just one of several population centers in Hampton Roads, a broad swath of cities and counties in southeastern Virginia where military voters are also a key part of the electorate. Over the weekend, Republican candidate Bob McDonnell held a veterans rally in nearby Virginia Beach with McCain.
The president first campaigned for Deeds in August in northern Virginia.