January 15th, 2010
07:00 PM ET
12 years ago

First on the Ticker: GOP candidate saturates Google with ads

Washington (CNN) – Type "Martha Coakley" in the Google search engine and chances are an advertisement will appear asking for volunteers to campaign this weekend for her opponent Scott Brown.

This is not by accident.

Heading into the final days of the Massachusetts special election to replace the late Sen. Edward Kennedy, Brown has flooded all of Google's properties with ads, while Coakley's campaign has placed none.

With more than a billion searches a day, Google is the world's top search engine.

The Democrat Coakley faces the Republican Brown in Tuesday's election.

"Scott Brown has run what you'd call a model campaign online, using Google AdWords text ads to direct people searching for him and for Coakley to his campaign website," Google spokesman Galen Panger said.

Brown's campaign is not only placing Google AdWords, but taking it one step further, launching a "Google Network blast." This, according to Panger, "allows a campaign to 'flood the airwaves' online at key moments of a campaign, and put their image ads on Web sites all over the web for a particular location."

The Coakley campaign does not deny their lack of a Google strategy, instead focusing on social networks.

"We are running an aggressive online campaign – from the blogosphere to e-mail to facebook and twitter," campaign spokesperson Alex Zaroulis said in an e-mail. "Social media has been a great tool for us to communicate with our supporters and with voters and reach out to people about Martha's work as Attorney General protecting families and holding banks and insurance companies accountable."

Filed under: Martha Coakley • Scott Brown • Social Media • Social Networking
soundoff (9 Responses)
  1. Pragmatic

    Quantity vs. quality: Brown started his campaign with a lie: that he would be "independent" .... that's not allowed in the GOP – has to sign the purity pledge ... and if the RNC is funding him ... he did.

    January 15, 2010 07:39 pm at 7:39 pm |
  2. independent

    1) I am formerly from MA.
    2) This is Teddy's seat.
    3) MA is full of progressives, educated voters and young voters.
    4) Scott Brown is no Ed Brook.

    Vote Coakley!

    January 15, 2010 07:40 pm at 7:40 pm |
  3. James

    I want Coakley to win, but this is simply not true. Go on Twitter and search #masen, it is completely flooded with pro-Brown spam, barely a mention of Coakley.

    January 15, 2010 07:41 pm at 7:41 pm |
  4. Ndubueze Chuku

    Posting Ads on Google or other sites online will not make you win an election. Republicans have nothing for the ordinary American.

    January 15, 2010 07:48 pm at 7:48 pm |
  5. cb jax

    What a shamefully deceitful tacti from the carl rove book, must be a republic

    January 15, 2010 07:51 pm at 7:51 pm |
  6. chris l

    she is done. game, set, match

    January 15, 2010 08:10 pm at 8:10 pm |
  7. Albo58

    I just typed Coakley on Google search and it took me to a web site called: PATHETIC RUBBER-STAMPS OF THE DEMOCRAT PARTY!

    January 15, 2010 08:23 pm at 8:23 pm |
  8. Concerned Citizen

    i don't recall ever seeing cnn use the word "saturate" when obama ran his technological dream campaign. i'm actually surprised this article wasn't titled "GOP executes hostile takeover of internet; Ted Kennedy would not have wanted this." keep up the hilarious reporting, CNN!

    January 15, 2010 08:40 pm at 8:40 pm |
  9. Anonymous

    Avote for brown is a sure way to kill Obamacare

    January 15, 2010 08:55 pm at 8:55 pm |