January 18th, 2010
08:46 AM ET
13 years ago

GOP candidate dominates social networking in Massachusetts

[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2010/images/01/18/art.twitterbrown.jpg caption="Brown is dominating on the social networking sites."](CNN) – On the eve of the Massachusetts special election Tuesday to replace the late Sen. Edward Kennedy, the Republican candidate has dramatically more followers on social networks than the Democratic candidate.

As of Monday morning, Republican Scott Brown has 76,538 fans on his Facebook page. With polls opening in less than 24 hours, Democrat Martha Coakley has 14,441 fans.

On Twitter, Brown has 10,187 followers compared to Coakley's 3,514 followers. The total uploaded views for Brown's YouTube videos are 578,271 versus 51,173 for Coakley.

Last Friday, CNN asked the Coakley campaign why they were not running any Google ads, compared to the Brown campaign which has shown an aggressive strategy for advertising on the popular search engine. Campaign spokesperson Alex Zaroulis responded in an e-mail that they were focusing on social networks: "We are running an aggressive online campaign – from the blogosphere to e-mail to facebook and twitter."

Filed under: Martha Coakley • Popular Posts • Scott Brown • Social Networking • Twitter
soundoff (40 Responses)
  1. Hugo

    Martha should officially change her name to Croakley after Tuesday!

    January 18, 2010 10:17 am at 10:17 am |
  2. Dutch the Great

    This means absolutely nothing. The RNC is probably adding a bunch of friends to Mr. Brown's friend list.

    January 18, 2010 10:18 am at 10:18 am |
  3. Jim

    Look under the hood of that red truck.

    We want to go forward, not backward.

    Dems, get out and vote.

    January 18, 2010 10:19 am at 10:19 am |
  4. tainopower

    Like it or not democrats. This is a referendum on obama’s policies. Even Scott brown don’t win and the votes are close is an eye opener for the country and Massachusetts.

    January 18, 2010 10:19 am at 10:19 am |
  5. rococo

    And we have up to this point been instructed by the state media that the God King Obama was in complete control of this "au ma-durn" technology and the people would bow before his feet out of love for him. CNN and other state run outlets are on the losing side of history.

    January 18, 2010 10:23 am at 10:23 am |
  6. Wmscot

    For the people of Massachusetts, the rest of the country's under insured and uninsured are hoping you come to your sences and do not hand over a win to medical corporate insurers. 45,000,000 people need your help in not electing Mr Brown whos in the hands of the biggest money machines in the nation. Think with your hearts and vote for the welfare of the country.

    January 18, 2010 10:25 am at 10:25 am |
  7. FM

    "We are running an aggressive online campaign – from the blogosphere to e-mail to facebook and twitter."
    OK, OK, OK but that is not enough! Wait and witness what it means by being well organised. The Dems have an experience on this!

    January 18, 2010 10:26 am at 10:26 am |
  8. Annie, Atlanta

    Here we go again! Our memories are so incredibly short lived. Please, to the good people of Massachusetts, please don't put a guy who is in lockstep with the party that nearly destroyed us in a spot where he has a say in your future, as well as the rest of ours'. The Republicans are no longer the party of Lincoln or Eisenhower. They have legalized corporate and Wall Street greed to the point where it nearly destroyed us. Please, don't forget this. We're not even out of the woods yet.

    January 18, 2010 10:29 am at 10:29 am |
  9. Fitz in Texas

    Bet old Teddy is really rolling in his grave about now.

    If Brown does win, which it looks like he will, it makes one wonder if Ted Kennedy was really representing his constituents.

    January 18, 2010 10:30 am at 10:30 am |
  10. all the news that's fit to omit

    Old man McCain blew it with the internet, Brown is a a lot smarter than he and unlike Martha, he can spell Massachusetts.

    Say goodnight Martha.

    January 18, 2010 10:35 am at 10:35 am |
  11. Dwayne

    Coakley has foot in mouth disease. Brown seems fresh and jovial. Coakley seems like Pelosi-lite....

    Send a message! Restore balance in congress!! Young People For Brown!!

    January 18, 2010 10:36 am at 10:36 am |
  12. Great numbers for Scott......

    the end of Obamacare...the end of socialism......the end of big spending and big taxes......out with all incumbents who do not listen to the people.....

    Obama is ONE and DONE.

    January 18, 2010 10:47 am at 10:47 am |
  13. Stop the Nonsense

    As a Democrat, I'm shaking my head. How can a party that is so disorgnaized in its ability to run an election, expect people to trust we can make decisions about their lives. Possibly losing Massachusetts? Are you kidding?!
    This may be a vote agianst national policy, but from what iI see , it's also a sign of arrogance o the part of thr candidate. Shame on you Coakely and your campaign. The last thing we need is Republicnas blocking every piece of legislation.
    The irony is, if they win now, they may not win in the fall. People will see just how they will tie up the process.

    January 18, 2010 10:51 am at 10:51 am |
  14. joesalters

    Scott Brown looks like he wopuld be a good Senator, I hope he wins.

    January 18, 2010 10:52 am at 10:52 am |
  15. mark ferbet, KCMO

    And that my friends is how a Democrat will lose Ted's seat to a Republican. Of course if he follows the party line, he will probably not survive one term in office. He represents the smallest percentage of conservatives in the country.

    January 18, 2010 10:54 am at 10:54 am |
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