March 10th, 2010
10:31 AM ET
12 years ago

Rubio launches his first TV ad

[cnn-photo-caption image= caption ="Marco Rubio launched his first TV ad Wednesday."](CNN) - Florida Senate candidate Marco Rubio has launched the first television ad of the bitter Republican primary fight between himself and Gov. Charlie Crist.

The minute-long spot is partly biographical, highlighting Rubio's heritage as the son of Cuban immigrants, and partly an attack on government spending in Washington.

"As the son of exiles, I understand what it means to lose the gift of freedom. And that's why I know we cannot and will not allow America to fail at this time – in this way," Rubio says in the ad, speaking directly into the camera.

"Washington is broken and too many politicians don't get it. America needs Republicans who will stand up to Barack Obama – not join him," he tells viewers. "Leaders who will stand for conservative values – not sacrifice them."

Rubio's team is not providing details on how much money is being spent on the ad, saying only that it will run on the Fox News Channel and "across Florida."

Though Rubio leads his Republican rival in the polls, Crist entered 2010 with a significant cash advantage over Rubio, money that can be used to blanket the TV and radio airwaves with ads as the August 24 primary approaches. Crist began January with more than $7 million in the bank, while Rubio had roughly $2 million.

New financial reports due at the end of the month will reveal if Rubio is closing the money gap with Crist.

Responding to the ad, Crist's campaign said that Rubio is "just another typical politician who uses his public office for personal gain and only comes clean once caught."

"As the truth begins to surface about Speaker Rubio's double billing of taxpayers, lavish spending of Republican money, and, just today, excessive pork barrel spending, no ad will be able to stop voters from seeing he is not who he claims to be," Crist spokeswoman Andrea Saul said.

Filed under: 2010 • Florida • Marco Rubio
soundoff (18 Responses)
  1. Doug,lib jersey

    The worst hate and racism in America over the last 100 years is what Hispanics and African Americans must go through from Democrats if they dare to think for themselves politically. This is why former Klansmen like Robert Byrd are now hard core liberal Democrats. They absolutely love what happens to low income minorites in our inner citles that are controlled by evil racist Democrats commited to holding people back and denying them their American dream so that they continue to vote Democrat. You should have to look into the eyes of a young child who is trapped in a life of poverty for political benefit before you vote Democrat.

    March 10, 2010 10:58 am at 10:58 am |
  2. Seth

    Young energetic and bold Conservatives, is exactly what this country needs. May the best man Rubio win.

    March 10, 2010 10:59 am at 10:59 am |
  3. Luke Brown

    Just what America needs: More hyper-partisan politicians in Washington to insure complete gridlock.

    Are there any Republicans out there with a realistic plan to fix anything that is wrong with this country.

    America to Marco ... Cut the cheap shots and talk specifics.

    March 10, 2010 11:08 am at 11:08 am |
  4. Dutch

    I bet he charged the ad to republican credit card. You wil be exiled from the conservative movement now that they now you're of cuban descent. You're just another Michael Steele that the right is using as a farce to claim they are diverse culturally. What a joke you are.

    March 10, 2010 11:10 am at 11:10 am |
  5. Ben in Texas

    Rubio's ads will " on the Fox News channel". That is, the ads will run on the official news organization of the Repugnant Party, which in turn will interview Rubio out the wazoo, giving him tons of free coverage. One hand washes the other.

    "America needs Republicans who will stand up to Barack Obama – not join him". Mr. Rubio, that's exactly what we have now. It's called Obstructionism and Gridlock, and it is courtesy of the Party of No, the party that would rather see America fail than to do the job they were elected to do.

    Rubio, you represent the problem with America better than anyone I can think of.

    March 10, 2010 11:14 am at 11:14 am |
  6. Monkey wrench

    He's got my families votes and I'm seeing lots of Rubio stickers and very few Crist stickers on bumpers.... We in Florida all know too well that Crist is like a mild laxative when it comes to implementing any meaningful legislation to cut government bureaucracy.

    March 10, 2010 11:29 am at 11:29 am |
  7. Sniffit

    "As the son of exiles, I understand what it means to lose the gift of freedom."

    Say anything, right? Think it through. That statement makes ZERO sense. Being exiled from a communist country into a democratic country...WHEN DID RUBIO EVER LOSE HIS "GIFT OF FREEDOM"??? It's nothing but double-speak. Tomorrow he'll be releasing an ad lambasting the Obama administration for not attacking Cuba for being communist and abusing human rights...but today it's apparently more important to play the sympathy card and pretend that leaving an oppressive regime for the US democracy somehow helps him understand losing freedom.

    BTW, when was he born and when did his parents come to the US? Was he even alive or old enough to understand when they immigrated?

    March 10, 2010 11:38 am at 11:38 am |
  8. nICO

    Rubio is nothing but a con artist, who has no problems using his people and other people's money.

    March 10, 2010 11:40 am at 11:40 am |
  9. Barack reads his lies, unions thrive, government and debt grows, and the economy and our individual freedom under attack by the radical left

    The more I learn about Obama's, the more I miss Reagan's policies.

    For example, Let's talk about why I don't like Obamacare:
    It is socialism.
    2. It is a government takeover.
    3. It is being "rammed through."
    4. Reconciliation is "ramming" AND cheating the American way.
    5. It is unconstitutional.
    6. It has sleazy special deals.
    7. It would penalize senior citizens by cutting Medicare.
    8. It would do too little to curb costs.
    9. It isn't popular, recent polls show that over 2/3rds of the American people don't want the current bill to pass.
    10. It doesn't give us the same coverage as Congress.

    Just a few reasons why I think Obama truly is a candidate for the Worst President this country has ever had. He is more like Castro than he is like Reagan.

    March 10, 2010 11:41 am at 11:41 am |
  10. carlos

    hypocrite....and the best at it

    March 10, 2010 11:45 am at 11:45 am |
  11. Russ

    "America needs Republicans who will remain partisan, not work with Democrats." Yeah... no, we need to get partisans in both parties out, not elect more of them.

    March 10, 2010 11:48 am at 11:48 am |
  12. huh?

    What Republicans are joining President Obama? They have made it very clear that they want him to fail. So what is this guy talking about?
    I doubt he even knows.

    March 10, 2010 11:50 am at 11:50 am |
  13. FL Independent

    Who cares about his Cuban biography-not interested. Loking at his polished fake face of his & all his lavish Repubican credit card spending, I can never trust Rubio.

    March 10, 2010 11:50 am at 11:50 am |
  14. I am the Wizard of Rush and I Say . . .

    Washington needs more politicians who will suck up to the health insurance industry, take big campaign donations from lobbyists for multi-national corporations and do everything they can to put more money in the pockets of the wealthy, while screwing the middle class – it's the Republican way.

    March 10, 2010 11:52 am at 11:52 am |
  15. Ed Tallahassee

    Rubio is running on an Obstructionist Platform. Yeah that's what we need more Particship getting nothing done wile America suffers.

    March 10, 2010 11:58 am at 11:58 am |
  16. Frozone

    Rubio looks great in this ad. Those back waxing sessions are really paying off!

    March 10, 2010 11:59 am at 11:59 am |
  17. Susan

    Rubio, Hayworth (AZ) etc. are all good for Democrats.
    I wish they win the Republican primary so that Independants never vote for them. This way Dems can easily win.

    Go Rubio. Go Hayworth.

    March 10, 2010 12:01 pm at 12:01 pm |
  18. Dominican mama 4 Obama

    I understand what it means to lose the gift of freedom.."


    March 10, 2010 12:01 pm at 12:01 pm |