(CNN) - A 17-year-old student from South Pasadena High School in California took Vice President Joe Biden to task Friday for his use of an un-choice word this week whispered into the ear of President Barack Obama.
"This is a huge deal," McKay Hatch told reporters. "Many kids and adults all over the world look up to Vice President Biden as a role model. He needs to be a good role model for kids and use clean and appropriate language."
Hatch was referring to Biden's "This is a big f............ deal" sotto-voce remark Tuesday to his boss during the signing of the health care bill that was picked up by microphones and amplified around the world.
Hatch called on Biden to apologize, then packed a "No Cussing Club" T-shirt, wrist bands and penalty jar into a box and carried it to the local post office, cameras documenting his every move and utterance. His goal: "to remind him to use good language."
Hatch said he was not opposed to Biden exercising his First Amendment rights. "He has the freedom of speech to say what he wants, but he can't choose the consequences of what he says," the student said. "We need as a country to get back to the basic values and come together and treat people with civility."
Hatch acknowledged that even he is not perfect. "I'm just trying to ask him, you know, think about what you're saying next time. This is about self-control. He's doing a good job; I'm just asking him, you know, try a
Hatch's Web site, nocussing.com, claims more than 35,000 members and lists his more than 100 appearances on local and national television programs.
It also sells his book "The No-Cussing Club" ($19.95 + $5.50 postage and handling) and his DVD "The Story of the No-Cussing Club ($29.95 +$6 postage and handling) for sale.