April 11th, 2010
11:37 AM ET
12 years ago

Candidate’s ad inadvertently associated with streaking video

Washington (CNN) - When Maine gubernatorial candidate Steve Abbott launched a new advertisement called “Prosperity” on his Web site Thursday, the last thing he expected was that it would lead supporters to a video about streaking.

The advertisement was embedded on the campaign Web site using video hosting platform blip.tv. When the video finished playing, a "staff picks" feature popped up suggesting a documentary: "Streak to Win." The streaking video could then be played on the campaign Web site. But the documentary, about a college streaking team from Upstate New York, is not produced by the Abbott campaign.

The unusual situation was first reported by the Washington Independent. The Independent’s reporter had to click through two tiers of navigation by watching the political advertisement, then clicking on the link to the blip.tv staff picks, and then clicking on the link to the video to make it appear.

When the campaign saw screen grabs posted by the Independent, it responded swiftly by switching its video hosting platform from blip.tv to YouTube.

"While we'd love to see Steve Abbott streak to a win for Maine governor, this wasn't what we had in mind," Abbott’s Director of Communications Felicia Knight told CNN.

Filed under: Social Media • YouTube
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