April 22nd, 2010
01:56 PM ET
13 years ago

White House ramps up health care messaging

[cnn-photo-caption image= http://i2.cdn.turner.com/cnn/2010/images/04/22/art.wh0409t.gi.jpg caption ="The White House announced Thursday that veteran Democratic strategist Stephanie Cutter will lead communications and outreach strategy efforts for the implementation of the new health care reform law."]Washington (CNN) - The White House announced Thursday that veteran Democratic strategist Stephanie Cutter will lead communications and outreach strategy efforts for the implementation of the new health care reform law.

Cutter will oversee what is expected to be a significant campaign to build public support for the law, which Republicans have vowed to repeal if voters put them back into power in the 2010 midterm elections.

"Stephanie is one of the most respected professionals in public affairs and has an innate understanding of the nexus between policy and communications," President Obama said in a statement. "She's also a veteran of the White House, and I'm thrilled to have her on board in this new role."

Cutter, who will hold the title of assistant to the president for special projects, has been tapped by the Obama administration for similar senior messaging roles in the past. Most recently, she helped first lady Michelle Obama launch the "Let's Move" initiative to combat childhood obesity and also served as counselor to Treasury Secretary Timothy Geithner. During the 2008 presidential campaign, Cutter was the chief spokesperson for the Obama-Biden transition and was Michelle Obama's chief of staff. During John Kerry's 2004 presidential campaign, she served as communications director.

Cutter is expected to serve at the White House for a short term and then return to the strategic communications firm she founded, The Cutter Media Group LLC.

Filed under: Health care • President Obama • Stephanie Cutter
soundoff (36 Responses)
  1. Tired Ant

    All bad and unpopular ideas/products require excessive PR and advertising.

    April 22, 2010 03:54 pm at 3:54 pm |
  2. johnnyhouse

    They would do well to shut up about it.It only adds insult to injury how this was done. What we need to know is how it will be funded and who was it really passed for? It is a planned vote getter for the next election so the process of making this government a complete socialist system where all money and property is taken and doled out as government sees fit. You are seeing a takeover attempt of our financial market now under the ruse of straightening it out. Does anyone really believe that GM made enough money in a year to brag about paying their debt off? If so they need to be managing our economy not our present government. Our money woes are being manupulated by government now.Immigration reform will seal the election for a complete takeover of this country. No need to use the cemetaries and as potential voters anymore as was done in the old days. We are seeing how a Democracy destroys itself and old Kruschev's words are coming to pass when he said he would destroy us without firing a shot.

    April 22, 2010 04:00 pm at 4:00 pm |
  3. Four and The Door

    They can hire the best Spin Master in the land, but when people see the increase in cost and decrease in quality of our health care system along with the runup of the cost to our national treasury, ObamaCare will become famous as just another failed federal government bureacracy. As if we need another one in this economy.

    April 22, 2010 04:06 pm at 4:06 pm |
  4. REG in AZ

    Just more of the
    The Republican 3 Step Plan:
    Say Anything;
    Do Nothing;
    Rationalize the Fault.

    Be bold, be persistent, be unapologetic.
    (more of the Bush-Cheney program)

    April 22, 2010 04:07 pm at 4:07 pm |

    i wonder if they will now tell the truth about how the premiums are going to go up for people with private ins.

    OOORRRRR are they going to mandate that we buy gm cars too

    April 22, 2010 04:14 pm at 4:14 pm |
  6. chris l

    LOL, LOL, LOL After 16 months this ridiculous administration is still trying to sell this garbage? Wow, November is truly going to be a massacre for the Radical Liberal Party. It looks like the unemployment figures will go up a notch come Nov. when all of the Radical Liberals are voted out of office.

    April 22, 2010 04:27 pm at 4:27 pm |
  7. Judy

    They should've built support for this monstrosity before it was passed. The American people aren't that stupid. The president can put as much lipstick on this pig of legislation as he wants. The majority of Americans still aren't going to like it.

    April 22, 2010 04:30 pm at 4:30 pm |
  8. Willy Brown

    Tax. tax, tax

    April 22, 2010 04:37 pm at 4:37 pm |
  9. Henry Miller, Libertarian

    Ms Cutter's performance assessment will be based on the number of lies per second she can get through the media.

    April 22, 2010 04:44 pm at 4:44 pm |
  10. Dar

    Why are they trying to to further brain wash us with this piece of dung bill.
    They just keep telling us to our face that this is a good thing while reaching around our backs and hiding things that they dont want us to know.
    I mean if this bill was all that great why do they have to keep up with the BS commercials about it.

    April 22, 2010 04:48 pm at 4:48 pm |
  11. JES

    Still trying to sell this bill I see.

    April 22, 2010 04:57 pm at 4:57 pm |
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