May 7th, 2010
05:52 PM ET
12 years ago

Michigan Republican touts nerd credentials in new ad

[cnn-photo-caption image= caption="Michigan gubernatorial candidate Rick Snyder's new ad paints the businessman as a 'nerd.'"]Washington (CNN) - A Michigan gubernatorial candidate released a new ad Friday that focuses almost exclusively on his credentials as a nerd.

Republican Rick Snyder's 30-second spot, titled "Businessman," shows the candidate standing in front of a series of charts and graphs while speaking in manner that brings to mind actor Ben Stein's famous monotone delivery in the film "Ferris Bueller's Day Off."

Snyder quickly fades into the background and his daughter picks up the slack, telling viewers that her father has the credentials to tackle Michigan's economic woes.

"My dad is such a nerd. I'd like to have a cool boyfriend, but dad says if I got one he'd just end up working for a nerd," Snyder's daughter says. "Dad's a businessman, not a politician. He's the only businessman running so he's the only one that even knows what he's doing."

Snyder, the former President and Chief Operating Officer of computer giant Gateway, has the business credentials to back up his daughter's words. Friday's ad is not Snyder's first "nerd" spot, but the campaign clearly thinks the unconventional strategy is a winner.

"Rick continues to proudly refer to himself as a nerd because solving the state's problems is more important to him than the trappings of political office. Tough nerds are known for getting results and that's exactly what Rick intends to do as governor," his campaign said in a statement.

Snyder faces a crowded primary field that includes Rep. Pete Hoekstra, state Attorney General Mike Cox, Oakland County Sheriff Michael Bouchard and state Sen. Tom George.

Filed under: 2010 • Michigan • Popular Posts
soundoff (12 Responses)
  1. scott

    what a dork!

    May 7, 2010 06:16 pm at 6:16 pm |
  2. ehwilson429

    obama is the original 'nerd'. created by nerd-in-charge and his boaaa DAVID AXELROD.

    May 7, 2010 06:58 pm at 6:58 pm |
  3. phoenix86

    I hope he wins. Michigan CANNOT afford to continue under democrat stewardship.

    May 7, 2010 07:08 pm at 7:08 pm |
  4. Allen Hussein

    Didn't Gateway get crushed by Dell under this fools leadership?

    May 7, 2010 07:12 pm at 7:12 pm |
  5. Gil

    What you want is what you get! Frankly I hate nerd, I hate Party of No members, I hate teabuggers and I hate republicans! Get the message, I'm a Liberal!

    May 7, 2010 07:16 pm at 7:16 pm |
  6. Scratching Head

    Weren't businessmen the ones who were responsible for the collapse of the economy? Being a businessman does not, in and of itself, make one qualified for anything.

    May 7, 2010 07:18 pm at 7:18 pm |

    As a former President and Chief Operating Officer whose side do you think he's going to be on? Us average hard working Americans or the corporations? That not hard figure out at all.

    Vote NO in NOvember to the party of NO.

    May 7, 2010 07:25 pm at 7:25 pm |
  8. Micky

    Sorry, not buying it. I support Hoekstra for Gov.

    May 7, 2010 07:27 pm at 7:27 pm |
  9. Cynthia

    It's not bad to be a nerd, but it is bad to be a Republican. We need smart people in office, but it was their ideology that brought this country to it's knees. You can't give tax breaks to the rich, have two wars going, have Wall Street and banks deregulated and acting like their in Vegas. It just doesn't work. We are finally seeing some glimmer of hope for a recovery. We cannot let them take us down the same or worse path.

    May 7, 2010 07:33 pm at 7:33 pm |
  10. Jon

    Until he can quote Star Trek and make references to programming language, he's just a guy trying for our image. He's wearing a business suit, not the robes of a Jedi or the T-shirt of his favorite comic book superhero.

    May 7, 2010 07:36 pm at 7:36 pm |
  11. Anonymous

    If Meg Whitman and Carly Fiorina can run for office in CA I don't see why this man can't have a decent shot at it. I think we could use a lot more business people in office at the moment.

    May 7, 2010 07:42 pm at 7:42 pm |
  12. r

    "Nerds" tend to be open minded.

    The republican party of today is certainly not.

    They also tend to have a brain, and HATE being pandered too.

    SHOW us you are a techy, dont tell us.

    May 7, 2010 07:42 pm at 7:42 pm |