July 29th, 2010
01:15 PM ET
10 years ago

Obama takes on '24/7 media cycle'


 President Obama appeared on the daytime talk show ‘The View’ on Thursday. (PHOTO CREDIT: Getty Images)

(CNN) - President Obama wasted no time in an interview on ABC's The View to pounce on the media for providing a culture that "loves conflict."

"The things that the media may focus on are not necessarily the things I focus on," Obama, the first sitting president to visit a daytime television show, said. "I have to sign letters to parents of children who have been killed in Afghanistan or the husbands or wives of people who have been killed in battle and that gives you a sense of perspective that is just different from what is going on on cable TV on any given day."

The president highlighted the recent Shirley Sherrod controversy, which seemingly drown out his major legislative accomplishments such as the Wall Street reform bill becoming law.

Sherrod, a former U.S. Agriculture Department employee, was forced to resign after a right-wing blogger showed an edited video clip of her making controversial remarks on race. However, it was later determined that her speech focused on how the incident changed her mind about racial relations.

The president, who has spoken with Sherrod by phone, hit back at how the story was covered.

"What I do think happened in that situation is that a 24/7 media cycle that's always looking for controversy and often times doesn't get to the facts first, generated a phony controversy," he said. "A lot of people overreacted, including people in my administration."

The lesson to be drawn from all of this? "Let's not assume the worst about other people; let's make sure we get the facts straight," Obama said.

Filed under: President Obama • Shirley Sherrod
soundoff (54 Responses)
  1. Debby

    She wasn't forced to resign she did it on her own. She didn't even want her job back because she wants to sue, sue, sue. This woman is as phony as they come. It was also really hideous to see this picture above of a sitting President on a morning fluff show.

    July 29, 2010 02:16 pm at 2:16 pm |
  2. joan

    President Obama is the role model I want for my children.

    July 29, 2010 02:17 pm at 2:17 pm |
  3. Cosmo

    Mr. President, I notice that you refer to this phenomenon as the "24/7 media cycle" which is a very important distinction from a "24/7 news cycle". Perhaps you may have emphasized that a significant part of what is being covered is entertainment and opinion (usually sensationalistic and baseless) and not news.

    July 29, 2010 02:18 pm at 2:18 pm |
  4. goofus

    What a soap opera this country has become!

    July 29, 2010 02:18 pm at 2:18 pm |
  5. Baby Boomer

    Amen Mr. President. I watch the program. It was excellent and in the future I will be a lot more careful about watching cable news and taking what's being said to heart. That includes all cable news stations..

    July 29, 2010 02:20 pm at 2:20 pm |
  6. Oregon Calling

    Hang in there Mr. President, you do have the support of us "common folk".

    Peace 🙂

    July 29, 2010 02:21 pm at 2:21 pm |
  7. harold

    Lots of legs showing in the pic.....Oh well.. Now that everyone is covered by health insurance it will work out ok...Republicans you got health insurance to take of your health bills? Or do you take your own advice and just hustle down to the emergency Room for care and do not worry about any bills?

    July 29, 2010 02:23 pm at 2:23 pm |
  8. gt

    so this is how the president of the united states speakes to his citizens... thru the View... another sad ,sad day ... unbelieveable !!!!

    July 29, 2010 02:24 pm at 2:24 pm |
  9. Debby, NJ

    What a breath of fresh air it is to have President Obama!

    July 29, 2010 02:25 pm at 2:25 pm |
  10. gt

    the best pair of leggs is ... president obama ... what a bunch of stumps.... come on girls get to the gym and put on slacks.... gag me !!

    July 29, 2010 02:26 pm at 2:26 pm |
  11. Angus McDugan

    This forum is great for Obama as it reaches out to all those that voted for him. i.e., People sitting at home during the day waiting on the Oprah show to start.

    July 29, 2010 02:28 pm at 2:28 pm |
  12. Joe

    The spinning never ends...

    July 29, 2010 02:31 pm at 2:31 pm |
  13. inofritzn

    Blame the media for your itchy trigger finger? YOU are the president, YOU shouldn't jump to conclusions without doing any research, maybe YOU are acting stupidly.

    July 29, 2010 02:33 pm at 2:33 pm |
  14. vic

    24/7 media cycle Obama complaining about FOX I totally agreeing with him

    Fox was attacking president appearing in view past 2 days today Megan Kelly Change the tone she said today is not history because G.W.Bush appeared in Dr.Phill in 2004

    When they seen today show was success to Obama they took 180 turn

    July 29, 2010 02:35 pm at 2:35 pm |
  15. Marc

    "Let's not assume the worst about people; let's get the facts straight"??? Impossible in Washington at this point & while the 24/7 news cycle is a big contributor to it, the reality is that BOTH parties have been utilizing a scorched earth strategy for some time now. BOTH PARTIES. The only way to fix it is to fire them all. If they are an incumbnent, vote against them. It's the only way to fix the system.

    July 29, 2010 02:39 pm at 2:39 pm |
  16. Dean

    Obama how about bringing our jobs back to this country instead of campaigning.

    July 29, 2010 02:40 pm at 2:40 pm |
  17. Julia

    Really? I used to like this program on the rare occassion I had a chance to view it.

    My son-n-law is in the guard, he is in Iraq for the third time. He has a wife and two children. He has spent as much time away from them as he has with them. Viewing this is very sad, if only he could stay home and sign paper work.

    My son is in the army. He is an E8, 1st Sgt. He has charge of an aid station in Afghanistan, this is his second deployment in that country. If only he just had the saddness of signing the certificate. If only I could take the visions of thoses young people who are now lost forever away. If only I could take the fear of Obama or any other Commander in Chief signing paper work for our family away every time I think about the parents who will live with nothing more than a piece of paper signed by their sad boss.

    Maybe it would lessen his saddness and ours if he spent more time doing the job he is actually paid to do. I don't think appearing on an entertainment program, talking, singing, drinking or whatever, is actually any different than the taxpayer paying for George's golf games or Clinton's unzipped trouser time.

    Maybe if he took the time to be more aware of what he needs to know as Commander in Chief and not waiting for Rolling Stone to bring him up-to-date, he could reduce the saddness for all of us.

    Even if the situation with Iraq, Afghanistan and any and all other terrorists or countries goes away tomorrow, there's plenty of work for him. He should not have the time for daytime or nighttime television except for his necessary speeches.

    The Gulf, Michigan, Economy, Unemployment, Education the list is never ending.

    I can't believe the state of the union and the way it is being handled.

    If you are wondering, I voted NOTA in the last two presidential elections and democrat since I first voted for the first time. I am proud to say Carter's election was my first. Remember the days when one actually earned a Nobel Prize?

    July 29, 2010 02:42 pm at 2:42 pm |
  18. 24/7 Media-Kansas

    I will agree that sometimes it is difficult to fill the news day, after all as screwed up as things are, there really is not enough news out there to fill three 24/7 News Networks with real news.

    However, while politicians pay attention to the news as it is breaking, it is their responsibility to wade through the news and determine fact from fiction. Shooting from the hip with out first verifying the events is not a responsible way of doing buisness. There are individuals within the Adminstration that deserve to lose their jobs over the Shirley Sherrod incident. They are those individuals that came out screaming for her resignation without bothering to verify the facts. These are the same type of people that would jump up and down crying for a retaitory military strike because a ship sank, and not bother to check and find out the Captain ran it aground on a reef. The Blogger managed to do what he set out to do and that is embarass the administration, I bet he neverthough he would do so well.

    Point two, this appearance could have occurred anytime. It would have been a much better gester on the President's behalf had he done the right thing and appeared at the 100th Anniversity of Scouting National Jamboree, rather than deciding the View was more important.

    July 29, 2010 02:43 pm at 2:43 pm |
  19. Michael from Ventura

    The President did a wonderful job on the View. I don't understand the haters who just won't give him a break. He's had 20 months- and has accomplished so much. He obviously cares about the American people and he is intelligent, level-headed, and compassionate.....three things that were definetly LACKING in the last Administration.

    July 29, 2010 02:44 pm at 2:44 pm |
  20. valwayne

    Obama didn't have time to talk to 40,000 boyscounts because he had to do "The View". And does he use the time to talk about solving UNEMPLOYMENT or fixing the Economy? No, he uses "The View" to attack Cable News? What are Obama' priorities?

    July 29, 2010 02:45 pm at 2:45 pm |
  21. Frank

    Doesn't this schmuck have anything more important to do than visit the View! How low has the presidency of US become!!! But again, this guy was elected by Hollywood and those that Hollywood brain washed, so we should not be surprised!!

    July 29, 2010 02:46 pm at 2:46 pm |
  22. TangledThorns

    Celebrity In Chief... how disgraceful.

    July 29, 2010 02:47 pm at 2:47 pm |
  23. hypocricnnation

    The FIXed News Channel Instigated The Whole Shirley Sherrod Story, And Maligned Her Character Much Like It Did With ACORN. Who Were Both Exonerated Later Of Any Wrong Doing (Certainly Not Covered On FIXed News Channel). The Ranting And Raving That Goes On With These Shows Are Perpetuated By The Coward Editors And Producers Of These Various Shows. Much Like The Screaming And Shouting Personalities, And Take No Responsibility Either!

    July 29, 2010 02:47 pm at 2:47 pm |
  24. Ron in california

    Whoa CNN..The President did not highlight the Sherrod case...he responded to a question. There was much more to his comments than that...why don't you comment on his economic answers...which was by the way BSy.

    July 29, 2010 02:50 pm at 2:50 pm |
  25. Sticky G

    His performance for this collection of nattering hens will prepare him well for his next speech before congress. Ooh! Ooh! I better setup the TiVO now to record this historic event.

    July 29, 2010 02:51 pm at 2:51 pm |
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