August 4th, 2010
05:00 AM ET
12 years ago

Location social network Gowalla launches campaign tool kit

[cnn-photo-caption image=
caption ="Gowalla stamps which can be obtained when checking into a political rally or event."](CNN) – Political candidates crisscrossing their districts and states will be able to check in Wednesday morning for the first time on Gowalla, a location based social network that shares with followers a user's location when they "check in" on a smart phone.

Independent Gov. Charlie Crist of Florida, Republican Gov. Rick Perry of Texas, and Arizona Republican congressional candidate Jim Ward are the first to sign up for a new set of tools Gowalla has designed specifically for the campaign trail.

"An interesting historical record emerges when candidates are actively checking in at town halls, campaign events or dinners to shake hands," CEO and co-founder of Gowalla Josh Williams told CNN. "There is definitely an authenticity that comes with that."

The new features will allow campaigns to create events on Gowalla that supporters can check in to and receive a campaign stamp with the candidate's logo. Usually when a user checks into a location, they receive a generic stamp for their virtual passport.

Constituents or volunteers will then be able to tweet out or show on Facebook their location and encourage their followers to also participate in the event.

Supporters will also be able to use Gowalla to register their own campaign events at a local level, without the candidate's participation. When people check in, they will receive a political stamp showing they are at a rally, town hall, or fundraiser. There is even a ballot box stamp ready for Election Day.

The new features are not just limited to campaigns. Advocacy groups will also be able to use Gowalla to highlight their causes.

What's the end game for these new features? Williams says he sees these early campaigns as "a dry run for bigger things to come in 2012."

Filed under: 2010 • Gowalla • Social Networking
soundoff (One Response)
  1. mike

    you can shake all the hands you want but to the voter why is it that you said NO to ever bill that came down the pike and never came up with a better solution, people are out of a JOB and you complain about over spending but will still take care of wealthy on tax cuts and then stick to the people who need healthcare from 9-11 the voters want to know who side are you really on

    August 4, 2010 06:56 am at 6:56 am |