September 13th, 2010
10:06 AM ET
10 years ago

Social media celebs launch campaign to encourage youth voting

 Thirty of the largest youth groups in America have joined together to create the Vote Again 2010 campaign.

Thirty of the largest youth groups in America have joined together to create the Vote Again 2010 campaign.

(CNN) - Thirty of the largest youth groups in America have joined together to create the Vote Again 2010 campaign, a non-partisan coalition encouraging youth voter turnout for the midterm elections.

The organizations include Rock the Vote, League of Young Voters, Head Count, Campus Progress, Voto Latino and the Energy Action Coalition. To encourage 18 to 30 year olds to vote, the organization brought in three of the most influential stars in social media to create a competition around creating the best YouTube video about getting involved in the political process.

Brittani Taylor , one of the 50 most subscribed people on YouTube, Tay Zonday, whose YouTube hit "chocolate rain" is one of the top watched videos with over 53 million views, and Jason Pollock, rated one of the most influential people on Twitter, created a YouTube video to in an effort to make voting go viral.

"We want to engage the youth movement around the idea of creating content to get the vote out," Pollock told CNN. "Here are all these youth groups who are engaging social media to try and getting the young people excited about voting."

The person who creates the best viral video that inspires participation or explains why young people should vote or get involved in the political process, before Election Day, will win $5,000.
"It is a way to keep the discussion going and remind people the youth vote is around and not going away," Pollock explained. "The youth vote is energized, activated and using social media to stay even more connected."

Vote Again 2010 spokeswoman Sara Haile-Mariam admits that keeping the youth interested in this campaign cycle is harder than the last election with Obama on the ballot.

"We knew that this year we'd have to think bigger and more creatively than we had in years past and we also knew that we'd have to start online," Haile-Mariam wrote in an e-mail.

Beyond the viral video competition, Vote Again 2010 aggregates online platforms that provide young people with various ways to get involved from the opportunity to ask candidates 10 questions, compare their stance on the issues to that of their legislators through the mobile application Visible Vote, and to plug in to events on the ground through Rock the Vote's live tool.


Filed under: 2010 • Social Media
soundoff (16 Responses)
  1. T'SAH from Virginia

    I have two young adults (19 & 21) in my household and they will be VOTING!!!

    I have 15 nieces and nephews UNDER 30 and they will be voting!!!

    NOW, it's up to the DEMOCRATS to STATE the CASE – UNITE the BASE and WIN this RACE in the November Midterms!!!!

    September 13, 2010 10:11 am at 10:11 am |
  2. U.S. Common Sense

    Campus Progress is running a campaign pumping Bieber, saying "vote for those that can't vote themselves." Really? Is this what our politics have dropped to? Vote because underage Canadians can't vote in 2010?

    September 13, 2010 10:24 am at 10:24 am |
  3. IA

    I'm all for getting young people involved, but let's be honest, the vast majority of them (as well as quite a few older folks) are not qualified to make an educated decision in an election. Most of them vote the way their friends do, or based on what's "cool" Look who we got in 2008 when the youth voted. I think this campaign needs to focus on educating the youth to vote based not just what they see on tv, but encouraging them to look deeper into the candidates before they make this extremely important decision. Most young people don't care who they vote for, they just want to pick the winner, they don't understand that a poor decision could impact them greatly in the future even if they don't see the impact immediately.

    September 13, 2010 10:27 am at 10:27 am |
  4. DJ

    It is about time!! i swear both political Parties never seem to encourage the youth vote on the mid term elections. The mid-term elections to me are the most important because which ever party is holding the White House, has a chance to help the President continue to get their policies passed through Congress.
    GET OUT AND VOTE Young people!!!

    September 13, 2010 10:28 am at 10:28 am |
  5. jim

    This is nothing more than an attempt to get more votes for the dems.Our young voters have been brainwashed by the liberals in our public education system into voting for dems. And it takes a few years living in the real world to get their heads screwed on right to realize their are better solutions to our nation's problems.

    September 13, 2010 10:30 am at 10:30 am |
  6. Eric

    And all you pundits, pollers and GOP hopefuls thought we wouldn't be coming out to vote.. ha ha ha ha.. prepare for the extinction of the GOP and libertarians... just wait and see this year will be another blow out! Finally next year we'll have +60 in the senate and control the house, finally we can begin to turn this country around! FYI, I personally will be busing about 500 people to early vote in NC, 900 early voters in Ohio!

    Oh and half of the people who "do not approve" of "Obamacare" do not think it went far enough and are upset that the GOP watered it down, do you think these people are going to vote GOP,, ha ha ha ha ha, fact is that 70% of Americans are on our side. Furthermore the name "Obamacare" is just dumb when the House and Senate crafted the bill entirely.

    September 13, 2010 10:36 am at 10:36 am |
  7. S.B. Stein E.B. NJ

    Any legal thing that can help encourage people to vote should be seen as a good thing. There should be no excuse for people avoiding or not voting in elections. I think that I have only missed 2 or 3 votes in the past 10 years.

    September 13, 2010 10:45 am at 10:45 am |
  8. Dt

    Now all them damn liberal college students will be voting. That kills the gop,lol.

    September 13, 2010 10:56 am at 10:56 am |
  9. Diane

    I can not let this happen, says Boenher, No, No, No, No, No, I can not!

    September 13, 2010 10:59 am at 10:59 am |
  10. Bob in PA

    This is how all leftist groups come to power. Take advantage of the least experienced and least knowledgeable amongst a population. Stand up for freedom, they have shown us their true colors, now lets get them out of office.

    September 13, 2010 11:03 am at 11:03 am |
  11. Bobby Nakka

    Thinking voting empowers you is such an encouraging thought. However just voting doesn't empower. Getting knowledgable about the vote you are casting is what empowers you. Not just pushing a button.....

    September 13, 2010 11:14 am at 11:14 am |
  12. Unemployed Millenial

    Are you kidding me? I regretfully voted for Obama, and democrats in general because I thought I was doing the right thing. Now that I have graduated college I cannot get a job, my student loans are mounting, my parents health insurance premiums are sky rocketing because they are forced to keep me on their plan until I turn 26. I now realize first hand that democrats do not help anyone. The minorites that they say they are helping stay poor and never get a better quality of life. Democrats just use them for their vote. Same with college students. It is almost impossible to get a job because of Obamacare, no one will hire because of it. I will never vote democrat again, as long as I live.

    September 13, 2010 11:16 am at 11:16 am |
  13. Rick McDaniel

    Youth voting is for the Dems. The kids tend to be liberal fools who have zero understanding of the world, and what is genuine, and what are lies and empty promises.

    There are very valid reasons for age limits to vote.

    September 13, 2010 11:23 am at 11:23 am |
  14. George Guadiane - Austerlitz, NY

    Talk to your children and grandchildren, tell them to think, not what to think.
    Let them know that they need to get information and make decisions, their own decisions to form their own futures.
    If they take the time to own an opinion, they will be engaged from then on... Even if they disagree with you.

    September 13, 2010 11:34 am at 11:34 am |
  15. The reality is...

    Wouldn't be surprised if "stimulus" money is going to this. Democrats have to get the vote of the naive newbies in order to further their liberal agenda. If only the majority of these youngsters were taught the truth about Socialism in our government schools they would be wise enough to know what Obama and his "Progressives" are up to.. Do they YET realize the debt he continues to load onto their backs?????

    September 13, 2010 11:51 am at 11:51 am |
  16. Marry

    Great initiative! Congratulations! Yes, think, compare, make up your own mind and vote responsibly! It is your Democracy and future too and do not let it be taken away by propaganda, special interests, polarization, and stupid one liners by the party of NO!

    September 13, 2010 11:51 am at 11:51 am |