Midterm TV ad spending could top $1 billion
Washington (CNN) - Nearly $285 million was spent by Democrats, Republicans and advocacy groups on political television commercials in the 2010 primaries, and when the dust settles on this midterm election, the final tally could reach $1 billion.
Evan Tracey, president of Campaign Media Analysis, notes history shows that three quarters of the money spent on political TV ads occurs in the final 60 days of the campaign.
The debate over health care reform helped influence the number of political commercials aired in this election cycle. Still, the possibility that Republicans have a shot of winning back the House as well as making substantial gains in the Senate has energized what was once a depressed Republican political base just 20 months ago.
Here is a quick snapshot of the spending on commercials in the primary:
House Democrats, parties and allies: $19 million
House Republicans, parties and allies: $33 million
Senate Democrats, parties and allies: $115 million
Senate Republicans, parties and allies: $117 million
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Senate Republicans, parties and allies: $117 million
Meg Whitman: $119 million of her own money
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There seriously needs to be campaign finance reform.
One Billion? And yet MORE people are now using food stamps, MORE people are out of work; MORE people are losing their homes; MORE small buisnesses is shuting down; MORE elderly and children are not adequately cared for......yet somehow....in USA people can come up with ONE BILLION for ad monies......seems to me priorities are mixed up.
Isn't it funny how Democrats are having to spend so much money for re election. You would think a party that had full control could tout what they did for the American people. They can't tout what they did because they ignored the will of the American people and bankrupt our country. Spend away Democrats on your Ads come November the majority of you will join millions of Americans in the unemployment line.
this headline alone makes me want to barf
CNN Reid has a huge lead amoung register voters. It's tied amoung likely voters. CNN tell the whole story!
It is incredible, isn't it, that so much money is spent to convince the voters to vote for people they know absolutely nothing about, and nothing the candidates do or say is at all revealing.
basically, most voter shave nothing to go on, but a gut feel, and these folks are very practiced at lying to us.
That's enough CA$H to stimulate the EAST COAST and NO JOBS will be lost and thousands will be added!!!
That's alot of money for obama and the democrats to spend on more socialist propaganda !
american politics is all about advertising money – the same people that make millions- allso run all the polls in america
Well, I guess the advertising part of the economy is alive and well, even though the rest of it's in the tank.