September 16th, 2010
03:45 PM ET
12 years ago

Midterm TV ad spending could top $1 billion

Washington (CNN) - Nearly $285 million was spent by Democrats, Republicans and advocacy groups on political television commercials in the 2010 primaries, and when the dust settles on this midterm election, the final tally could reach $1 billion.

Evan Tracey, president of Campaign Media Analysis, notes history shows that three quarters of the money spent on political TV ads occurs in the final 60 days of the campaign.

The debate over health care reform helped influence the number of political commercials aired in this election cycle. Still, the possibility that Republicans have a shot of winning back the House as well as making substantial gains in the Senate has energized what was once a depressed Republican political base just 20 months ago.

Here is a quick snapshot of the spending on commercials in the primary:

House Democrats, parties and allies: $19 million
House Republicans, parties and allies: $33 million
Senate Democrats, parties and allies: $115 million
Senate Republicans, parties and allies: $117 million

Filed under: Democrats • Republican
soundoff (10 Responses)
  1. Dutch/Bad Newz, VA

    Senate Republicans, parties and allies: $117 million

    Meg Whitman: $119 million of her own money
    There seriously needs to be campaign finance reform.

    September 16, 2010 03:49 pm at 3:49 pm |
  2. S Callahan

    One Billion? And yet MORE people are now using food stamps, MORE people are out of work; MORE people are losing their homes; MORE small buisnesses is shuting down; MORE elderly and children are not adequately cared for......yet USA people can come up with ONE BILLION for ad monies......seems to me priorities are mixed up.

    September 16, 2010 03:52 pm at 3:52 pm |
  3. barry

    Isn't it funny how Democrats are having to spend so much money for re election. You would think a party that had full control could tout what they did for the American people. They can't tout what they did because they ignored the will of the American people and bankrupt our country. Spend away Democrats on your Ads come November the majority of you will join millions of Americans in the unemployment line.

    September 16, 2010 04:06 pm at 4:06 pm |
  4. Jay - MN

    this headline alone makes me want to barf

    September 16, 2010 04:14 pm at 4:14 pm |
  5. Best political Team????????

    CNN Reid has a huge lead amoung register voters. It's tied amoung likely voters. CNN tell the whole story!

    September 16, 2010 04:16 pm at 4:16 pm |
  6. Rick McDaniel

    It is incredible, isn't it, that so much money is spent to convince the voters to vote for people they know absolutely nothing about, and nothing the candidates do or say is at all revealing.

    basically, most voter shave nothing to go on, but a gut feel, and these folks are very practiced at lying to us.

    September 16, 2010 04:16 pm at 4:16 pm |
  7. T'SAH from Virginia

    That's enough CA$H to stimulate the EAST COAST and NO JOBS will be lost and thousands will be added!!!

    September 16, 2010 04:16 pm at 4:16 pm |
  8. all of America

    That's alot of money for obama and the democrats to spend on more socialist propaganda !

    September 16, 2010 04:17 pm at 4:17 pm |
  9. g

    american politics is all about advertising money – the same people that make millions- allso run all the polls in america

    September 16, 2010 04:38 pm at 4:38 pm |
  10. I Guess

    Well, I guess the advertising part of the economy is alive and well, even though the rest of it's in the tank.

    September 16, 2010 04:39 pm at 4:39 pm |