September 23rd, 2010
04:38 PM ET
12 years ago

NRSC launches updated iPhone app to capture the 2010 cycle's 'Macaca moment'

Washington (CNN) - The National Republican Senatorial Committee updated its iPhone application to include a "Take Action" section, allowing users to capture every moment on the campaign trail and increase their chances of going viral.

During the 2006 midterm election season, then-Virginia Republican Sen. George Allen was captured on camera using the derogative term "Macaca" to describe the cameraperson. The video was placed on YouTube and quickly went viral, being viewed by millions. Allen did not win re-election and many blame that viral video.

Now the NRSC is streamlining the process so users at a campaign rally can record a video or snap a photo and send it to a variety of social media networks including YouTube, Facebook and Twitter.

"Information can be found and shared at warp speed and our campaigns alone cannot possibly capture or know what is happening on the trail every minute of every day," NRSC Chief Digital Strategist Katie Harbath told CNN in an e-mail. "To help with that information gathering process we built the mobile tracker feature of our app to give activists and volunteers across the country the ability to quickly and easily share what they are seeing out on the campaign trail."

The app also separates Twitter streams by various topics, locations, and individual Senate races. Users will also be able to check in to campaign events through Foursquare, the location based social network built into the app.

Filed under: 2010 • NRSC
soundoff (4 Responses)
  1. Lancer

    Why does the media pay such attention to this wack job? Obviously because they feel they have to entertain the bigoted, racist, hate-mongerring white trash in this country.

    September 23, 2010 04:50 pm at 4:50 pm |
  2. vic, Nashville TN

    RNC just want to win the election they don’t care about us Look Tea party candidates don’t want to talk to national media Shame RNC Clean your back yard first

    September 23, 2010 05:31 pm at 5:31 pm |
  3. NVa Native

    This works on angry crowds of old un-informed bigots.
    How is this going to be a plus for the Republican Tea Party of angry crowds of old un-informed bigots?

    September 23, 2010 05:47 pm at 5:47 pm |
  4. Darth Vadik, CA

    Here is what these freaks on the right don't get...

    ...Democrats don't pick on minorities, gays, or anything that is different like the RACIST Republicans do. That is why there are no Democratic "macaca" moment you dumb fools. Only thing that Republicans have is people like Britbart who edit tapes to make Democrats sound bad, and then they not only NOT apologize after they are caught, but they don't even offer retractments...

    ...not that you would expect that form LOWLIFES like Republicans anyway...

    ...stop projecting you freaks and seek some psychiatric help, PRONTO....

    September 23, 2010 06:47 pm at 6:47 pm |