October 12th, 2010
05:19 PM ET
10 years ago

New ads for Fiorina

(CNN) - Carly Fiorina, the Republican Senate nominee in California, released two ads Tuesday with the same message: her Democratic opponent, three-term incumbent Senator Barbara Boxer, represents the failures in Washington and she represents change.

Each 30-second spot, intended to target independent voters starts with Californians interviewed by the campaign about the problems they see with Boxer and Washington.

"Boxer voted for trillions in spending, billions in new taxes, millions unemployed," one individual says. "Yet Boxer says the stimulus is working? It isn't working for me."

Fiorina, the former CEO of Hewlett Packard, then appears on camera to deliver an upbeat message.

"We can change Washington, but first you have to vote to change the people we send there," Fiorina says in one ad.

The National Republican Senatorial Committee (NRSC) says they spent $1 million on the ads that start airing Tuesday. The NRSC has spent $3 million in California so far, and say they feel bullish about the race and plan to spend more.

Current polls show Boxer ahead, but not by much. A Fiorina aide argues Boxer's strategy hasn't worked.

"Boxer has spent $6.3 million on negative ads attacking us for weeks, and that's when the public polls were in the field," a Fiorina aide said, referring in particular to two ads attacking Fiorina for outsourcing jobs while she ran Hewlett Packard.

The aide added: "She's been on the air consistently since October but still the race is essentially tied."

In the latest CNN/Time/Opinion Research Poll of likely voters, 52 percent of respondents said they would back Boxer and 43 percent said they would back Fiorina. The survey had a sampling error of 2.5 percentage points. But a more recent Reuters poll conducted October 2-5 shows Boxer with just a four-point lead over Fiorina.

The Boxer campaign responded to the new ads Tuesday.

"Two new ads, zero new ideas to create jobs in California," Rose Kapolczynski, Boxer's campaign manager said. "Just more of the same false attacks on Senator Boxer and transparent attempts to hide Carly Fiorina's record."

Filed under: 2010 • Barbara Boxer • California • Carly Fiorina
soundoff (30 Responses)
  1. kayla

    washington does not need amateures.

    October 12, 2010 07:59 pm at 7:59 pm |
  2. D. Bunker

    Fiorina's claims that Palin is qualified to be president is reason enough not to vote for her. She has revealed she's just another ignorant teatard more interested in propaganda and lies than actual facts. Electing her would be like choosing a pedophile to run a preschool or the captain of the Titanic to run a cruise ship. In all cases, they are entirely unfit for the job.

    October 12, 2010 08:03 pm at 8:03 pm |
  3. Bessy

    Voting for this idiot is just adding to Ca's problems. She is resposible for the loss of about 30,000 jobs and when she was fired from HP she got a 45 million dollar payoff. She said that she should have been responsible for the layoff of more. The only thing that means anything to this woman is money. Also, she has to be as dumb as a rock if she thinks Sarah Palin is qualified to be president.

    October 12, 2010 08:18 pm at 8:18 pm |
  4. Barry

    Go get em Carly. if it is possible that Barney Frank could lose I know Boxer can.

    October 12, 2010 08:40 pm at 8:40 pm |
  5. vic nashville tn

    Carly fiorina change I trust if she come to DC she will sold DC to China or India

    October 12, 2010 08:44 pm at 8:44 pm |
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