(CNN) - Carly Fiorina's campaign launched a new interactive iPhone application and game to engage younger voters and capitalize on the recent trend of location-based social networks.
The "Carly Fiorina Red Zone Challenge" is a location-based app that allows students, fans and friends of California colleges to earn points and compete against each other by "checking in" at locations including rallies, phone banks, and other get-out-the-vote events and activities.
After selecting a California college as their "team," users gain points both individually and as a group as they "check in" to complete actions. This can be tracked via the leader board from within the app. Various incentives -from campaign gear to a meet-and-greet with the candidate– will be available both throughout the challenge, and at the end, with the most significant incentive being offered to the top ten volunteers from the winning team and overall at the end.
Location-based apps that allow users to check in to locations, such as Foursquare and Gowalla, have become popular social networking tools since the 2008 campaign and Fiorina's campaign is one of the first to capitalize on the GPS check-in trend. Gowalla also recently launched a "campaign tool kit" with Independent Gov. Charlie Crist of Florida, Republican Gov. Rick Perry of Texas, and Arizona Republican congressional candidate Jim Ward.
"Some of Carly's strongest supporters are young voters, including college students, who love their iPhones, so we expect to see good take-up and use of the app among that group," Carly for California spokeswoman Liz Mair told CNN in an e-mail.