October 13th, 2010
02:20 PM ET
12 years ago

Carly Fiorina campaign launches location based app

(CNN) - Carly Fiorina's campaign launched a new interactive iPhone application and game to engage younger voters and capitalize on the recent trend of location-based social networks.

The "Carly Fiorina Red Zone Challenge" is a location-based app that allows students, fans and friends of California colleges to earn points and compete against each other by "checking in" at locations including rallies, phone banks, and other get-out-the-vote events and activities.

After selecting a California college as their "team," users gain points both individually and as a group as they "check in" to complete actions. This can be tracked via the leader board from within the app. Various incentives -from campaign gear to a meet-and-greet with the candidate– will be available both throughout the challenge, and at the end, with the most significant incentive being offered to the top ten volunteers from the winning team and overall at the end.

Location-based apps that allow users to check in to locations, such as Foursquare and Gowalla, have become popular social networking tools since the 2008 campaign and Fiorina's campaign is one of the first to capitalize on the GPS check-in trend. Gowalla also recently launched a "campaign tool kit" with Independent Gov. Charlie Crist of Florida, Republican Gov. Rick Perry of Texas, and Arizona Republican congressional candidate Jim Ward.

"Some of Carly's strongest supporters are young voters, including college students, who love their iPhones, so we expect to see good take-up and use of the app among that group," Carly for California spokeswoman Liz Mair told CNN in an e-mail.

Filed under: 2010 • California • Carly Fiorina
soundoff (11 Responses)
  1. Danny Cali

    LIAR........LIAR.........LIAR........LIAR AND LIAR Carly you lay off so many people when you was HP CEO so, people in California not going to let you get this job.

    October 13, 2010 02:35 pm at 2:35 pm |
  2. T'SAH from Virginia

    NOT everyone have iphones – so I guess this – ONCE AGAIN – this excludes many people without $$$$$$$$$$!!!

    Dang, who wants to play games with the LOSER anyway???? Most college kids will do it just for the FUN of IT and then still vote for the other candidate!!! Pah-LEEEEEZ!!

    This is T'SAH from Virginia and I approve this message!!!

    October 13, 2010 02:36 pm at 2:36 pm |
  3. Jim

    So, when she's in China celebrating the launch of her newest off-shoring project, it will say what?

    October 13, 2010 02:37 pm at 2:37 pm |
  4. barry

    That is thinking outside the box. Not sure Carly can pull off a win here though. It would be great if California had some actual Business people to help get California out of there debt problems. The career politicians and the Actor have not helped the people of California at all. It will be unpopular if other states have to bail them out.

    October 13, 2010 02:41 pm at 2:41 pm |
  5. Does Carly Have An App For . . .

    Outsourcing American Jobs Overseas.

    Vote for Carly – Send Our Jobs Overseas!

    This ad has been paid for by the Chamber of Commerce – India Division

    October 13, 2010 02:44 pm at 2:44 pm |
  6. Four and The Door

    Barbara Boxer has countered this effort with her own "Get the facts by Fax" program. Supporters who provide a fax number can get daily fax messages about what she's doing for California today in Washington DC!

    October 13, 2010 02:48 pm at 2:48 pm |
  7. Marie MD

    Oh pleaswe give it up. You never had a chance but by endorsing the quitter from AK as a good presidential candidate you sealed your fate,
    Nobody with half a brain thinks that this woman is good for anything and I am iincluding the worlds first profession. She still falls below any street hooker.

    October 13, 2010 03:02 pm at 3:02 pm |
  8. Jule in CA

    Carly can do all she wants to try to sway young voters but hopefully they aren't too young to remember what she did to HP that led to her getting fired. I worked there; it was a nightmare. Now she's pandering to Palin to get bucks. Anyone thinking Palin is qualified to be POTUS is losing their wits. Sorry, Carly, Barbara has this one bagged.

    October 13, 2010 03:12 pm at 3:12 pm |
  9. Vote for freedom and economic recovery - vote R

    Go Fiorina! Not only is she smarter than Boxer, but she's TONS smarter than Boxer.

    BOXER IS ONE OF THE RICHES POLITICIANS. Democrats play 'class warfare', attempting to turn regular citizens against republicans. The truth is that 7 of the riches people in Congress are democrats (and democrats hold the top 5 spots).

    Vote for Fiorina because it makes more economic sense to California and the rest of the nation.

    October 13, 2010 03:21 pm at 3:21 pm |
  10. S. in California

    I don't care what she introduces. I will NEVER vote for these rich, uppity, know-it-all dummies.

    October 13, 2010 03:28 pm at 3:28 pm |
  11. annie s

    Vote for Carly! Let's see how many more California jobs she can outsource to India!

    October 13, 2010 03:34 pm at 3:34 pm |