Washington (CNN) - President Obama makes a direct appeal to African-Americans to vote Democrat on Election Day, in a new commercial airing on national radio shows and on stations reaching black communities in a handful of key midterm battleground states.
The ad is part of a $3 million outreach effort by the Democratic National Committee to urge African-Americans to show up and vote next month, the committee said.
"On November Second, I need you to stand with ME…and VOTE," Obama said in the 60 second ad titled "Vote" that began running on Tuesday. The emphasis on "ME" and "VOTE" was added by the DNC in a copy of the script provided to CNN.
Having Obama at the top of the ticket in 2008 helped some Democrats win that year and even though his national job approval rating now rests in the mid-40's, a majority of Democrats still hold him in high regard. And successfully encouraging black voters to show up on behalf of Democrats is viewed as an important part of the Democratic strategy to hold onto the House and Senate majorities and mitigate losses at the state level.
Nationally, the DNC stated the ad will run on radio shows hosted by Tom Joyner, Steve Harvey, Michael Baisden, Yolanda Adams, Russ Parr, Bev Smith, Doug Banks, Coco Brother, Al Sharpton and Warren Ballentine. The ad will also air on African-American stations in Florida, Illinois, Missouri, Ohio, Pennsylvania and Wisconsin.
President Obama in Madison, WI:
We cannot sit this one out. We can't let this country fall backwards because the rest of us didn't care enough to fight.
This is Barack Obama.
Two years ago, you voted in record numbers, and we won a victory few dreamed possible.
I know so many across the country are hurting…and think change isn't happening fast enough.
That's why we've fought so HARD to repair the economic mess we were handed…to begin putting people back to work.
Reducing health care costs and STOPPING insurance company discrimination.
Reforming education so it works for EVERY child…investing in programs to keep them off the streets. But now, that's ALL at stake.
The same Republicans who've fought AGAINST change are pushing the same plan that crashed our economy - tax cuts for millionaires; deep cuts to education; repealing health care reform. We can't afford to go back.
On November Second, I need you to stand with ME…and VOTE.
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