Obama's 2012 campaign makes moves
May 28th, 2011
03:22 PM ET
10 years ago

Obama's 2012 campaign makes moves

(CNN)- There are 531 days to go until the 2012 presidential election, and a new web video released today by the Obama campaign promises a jump start for a campaign designed to reignite President Obama's backers and build grassroots support.

"In September and October we will see a sea of volunteers come into our offices. We know we have to have an infrastructure in place, an organization in place to properly channel that energy," Obama's Battleground Director Mitch Stewart says in the video.

"What we've learned is that the best way is to have a team up where we empower local volunteers to take leadership roles within our campaign [and] make decisions within our campaign in their neighborhood or in their community based off of the work they have done leading up to the election, but also because of their experience."

"But we have a lot of work to do," Stewart admitted.

A summer organizer program will have supporters going door-to-door, registering voters to build group support within neighborhoods throughout the country, a function that Stewart says will make up the heart and soul of the campaign.

The campaign also plans to make the standard telephone calls, meet with past supporters and prospective new ones individually in a "One-on-One Program."

"The results are a massive army of newly energized volunteers, plus thousands of pages of ideas and feedback that will inform how we shape our organization nationally," Stewart said. "We're going to build it from the ground up. And we're going to use this summer to roll out our team model and organizing structure through grassroots planning sessions in homes and by videoconference."

Such grassroots efforts were also part of Obama's successful 2008 campaign, which incorporated the internet and social networking to rally new supporters and made strides with the help of their "Yes We Can" slogan.

Numbers show the energy is still there for Obama's 2012 reelection. Applications to work on the president's campaign this time around have already exceeded the numbers at this point in the 2008 campaign.

Obama's re-election campaign is headquartered in One Prudential Plaza in downtown Chicago. In his 2008 campaign for president, Obama hauled in a record breaking $750 million dollars.

The president has the potential to raise up to $1 billion in his bid for re-election.

Filed under: 2012 • President Obama
soundoff (122 Responses)
  1. Root and stem

    For the first time in my life I will be working in a presidential campaign, for the GOP nominee. We MUST NOT allow this Marxist thug retain power.

    May 28, 2011 11:14 pm at 11:14 pm |
  2. Reg

    It's been cool to have a "African-A" president, but now it would be cooler to have an "Asian-A" or "Latin-A" president, it would bode well for USA's image, which deserves some attention.

    May 28, 2011 11:41 pm at 11:41 pm |
  3. Boo Hoo Baynor

    You have accomplished more than they will ever give you credit for, Mr President.
    But don't worry, we are not blind.

    May 28, 2011 11:43 pm at 11:43 pm |
  4. w3illiam stratton

    there is a gaint flush in american it call obomism i dont understand why people are putting up witth it dem. rep black with it whith mex he want total govermt power hes pro arab hes care more about the middle east than hes dose about america there is amarcan young men an women killed everry day for no reason this countryis in worst shape it everey been wake up and listen for the flush oboma is anything but american check unem ployment lost of your homes new taxes wake and listen to the flush oboma is a xxxxxxx cant what iu realy think

    May 28, 2011 11:49 pm at 11:49 pm |
  5. TCM

    It's truly amazing how blind liberals are....supporting this embarassment of a president should be the last thing any True American would do.

    May 28, 2011 11:53 pm at 11:53 pm |
  6. NC

    There is no way obama will be re-elected in 2012, not even with 1 billion dollars. He certainly can not run on the economy, 9%+ unemployment and obamacare. The American People are really hurting and will not vote for obama in 2012. obama will be a one term president and the Republican nominee will be elected in 2012. Get ready liberals, better days will be ahead in 2013, when we have a new Republican President in the White House.;)

    May 29, 2011 12:28 am at 12:28 am |
  7. Anonomous

    Yes we can! Once again!!! I don't envy you President Obama, but I support you!

    May 29, 2011 12:33 am at 12:33 am |
  8. Rob

    America is fortunate to have Barack Obama as President.

    May 29, 2011 12:44 am at 12:44 am |
  9. Vivek Chaudhary

    How gullible this public is? The guy who has spared no chance so far to bring down US, people still want to vote for him. Unemployment is still 9.5%, Gas is close to $4-5 depending on the location, healthcare costs continues to go up, his foreign policies shows inexperience. He makes a statement and then two hours later, he either apologizes or retracts. The most prestigious scientific US program NASA which is most respected by everyone around the world, is being shelved by Obama (BTW that was one of his first actions after getting elected). Sometimes makes me feel he is ...

    Anyway, I know none of the parties are perfect but one party understands economy, foreign policies, US defense better than the other. Hey Obama was killed because of the intelligence gathered during gitmo interrogations.

    May 29, 2011 01:32 am at 1:32 am |
  10. James, AL

    I am ready for 2012. Obama/Biden

    May 29, 2011 01:53 am at 1:53 am |
  11. The POTUS is Obama

    I am fired up and ready to go. Obama/Biden 2012

    May 29, 2011 02:07 am at 2:07 am |
  12. lee

    Obama is a joke

    May 29, 2011 02:29 am at 2:29 am |
  13. Lebroom

    He has no chance.

    May 29, 2011 03:12 am at 3:12 am |
  14. Dave

    Obama is my choice. Look at the idiots, thieves and thugs the repubes are handing us. I wish he would move more to the left, but look at what the opposition is trying to peddle.

    May 29, 2011 03:43 am at 3:43 am |
  15. Rider

    waste of everyone's time and efforts....I wont be voting for Owebama.......

    May 29, 2011 04:56 am at 4:56 am |
  16. J.V.hodgson

    Well at least this method of campaigning says it is the people amd voters that matter and that the organiser of this article is in support of that ideal.
    I am literally fed up of of both political sides ( or pacs) castigating any media as pro republican or pro democratic. Or the internal media fights on who is politically right or wrong!?
    Your job as media is to be legal. honest, decent and truthfull and have the intregrity to check facts before publishing lies or half truths. the problem is publishing lies and half truth sells media time and Ad revenue and that is sick, sick , sick!!

    May 29, 2011 05:12 am at 5:12 am |
  17. V. Clausewitz

    He's got my vote. With real unemployment now over 11%, at least there will be some work again for ACORN and the new black panthers.

    May 29, 2011 05:19 am at 5:19 am |
  18. T'sah from Virginia

    @Howard who said: ["...Obama has NOT kept his 2008 campaign promises, including transparently airing pending legislation online and on c-span....]

    LMAO – is that ALL you can name??????????????????????????? 'nuf SAID!!!


    May 29, 2011 05:24 am at 5:24 am |
  19. Debra From Georgia

    Yes, Mr President, I am fired up and ready to go. You got my vote

    May 29, 2011 06:58 am at 6:58 am |
  20. S T

    Shucks, I thought the new annoucement from Ooboz was he was going to resign, so we could shed ourselves of socialism and warmongering.

    May 29, 2011 07:17 am at 7:17 am |
  21. diridi

    Cladia, you are darn right....just vote for any i mean any Democrat....better than GOP thugs, fools, and idiots...They ruined this nation for thirty years....now begging for votes like any third world nation....o.k, Obama2012.....

    May 29, 2011 07:44 am at 7:44 am |
  22. bernie

    i'm in what about you?

    May 29, 2011 07:59 am at 7:59 am |
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