DNC takes out large ad buy to back Obama's jobs plan
September 12th, 2011
03:23 PM ET
11 years ago

DNC takes out large ad buy to back Obama's jobs plan

Washington (CNN) - As President Barack Obama hits the road to sell his jobs plan Monday, the Democratic National Committee is hitting the airwaves in support of the bill.

The DNC took out a series of ads on television and online this week, boosting the $447 billion American Jobs Act that Obama addressed Congress about last week and sends to the Hill Monday.

On Monday, Sept. 12th, CNN will broadcast the "Tea Party Republican Debate," live from Tampa, Florida at 8 p.m. ET. Follow all the issues and campaign news leading up to the debate on CNNPolitics.com and @cnnpolitics on Twitter.

The television ad, "14 Months," begins airing Tuesday as part of an initial round of ads that will last several weeks. Among the states where the ad will broadcast include early battleground states for the 2012 presidential election, such as Iowa, New Hampshire, Nevada and South Carolina.

Key swing states - Virginia, Ohio and Colorado - also made the list.

While the DNC did not give a specific figure for the cost of the ad buys, Melanie Roussell, national press secretary, said the amount was "substantial."

The 30-second spot featured short quotes that drew heavy applause from Obama's speech.

"The next election is fourteen months away. And the people who sent us here...the people who hired us to work for them...they don't have the luxury of waiting fourteen months," Obama said.

Other versions of the ad showed bulleted items from the plan: "Tax cuts for workers. Tax credits for small businesses that add jobs. Fully paid for."

The commercial ends with a URL address to a website the DNC created to educate the public on the plan.

Web versions of the ad also promoted details on how the plan will be funded.

"It's paid for by cutting wasteful spending, corporate loopholes and tax cuts for the wealthy," said the narrator.

As the ad ends, it asked viewers to read the plan and call members of Congress to support it.

soundoff (16 Responses)
  1. ConservaFASCISTS/TEAliban

    14 months is a great ad. Here we are in the middle of September where the TEApublican House majority has yet to issue a jobs bill. It makes you scratch your head and wonder what the heck they've been doing since January. Oh! That's right. They're too busy invading in on women's rights and holding hearings against muslims.

    September 12, 2011 03:31 pm at 3:31 pm |
  2. Sniffit

    The nightmare began last Thursday for the GOP. Sweet dreams, whackjobs.

    September 12, 2011 03:36 pm at 3:36 pm |
  3. Rudy NYC

    It's plain and simple No sensationalism or flash. No fear or "wow, I'm angry" factor. Just the basic facts. It's still early. It should prove to be a good test of whether or not the American people can discern fact from fiction.

    September 12, 2011 03:36 pm at 3:36 pm |
  4. AlaskaPalin

    The dnc is putting its money on the wrong horse. Obama is lame. They stand a better chance of making history with mrs clinton.

    September 12, 2011 03:49 pm at 3:49 pm |
  5. Ed Texas

    Take the message to the people and sidestep the obstructing GOP/Teas Baggers whenever possible. Tea bagging republicans have created an almost depression with unfunded tax cuts, unfunded wars, unfunded drug programs, unfunded bail outs. Yet, they focus on making Obama a one term President despite they are bringing the country down with their partison politices.. While Dubya added $6.5 trillion to our debt, the tea baggers are only upset with the $1.44 trillion President Obama has added. That's why we the message has got to get directly to the American Public.

    September 12, 2011 03:49 pm at 3:49 pm |
  6. Sniffit

    "...except for Reagan's sharp tax cuts which resulted in 17 years of great economic expansion and employment growth.
    You facts are rather skewed to the right. You pick a curious number, 17 years. "

    LOL. He's trying to claim that the great Saint Ronny was responsible for Clinton's successful economy and the fact that Clinton created more jobs than Reagan, Bush 1 and Dubya combined? Oh, that's rich. Even were it true, Reagan raised taxes ELEVEN times and there are very good arguments that part of the reason Reagan had success in getting out of the recession in the early 80's was precisely that, in addition to Volcker lowering interest rates...all of which falls under Keynesian economic theory...not the GOP'strickle-down magic unicorn fart ideology.

    September 12, 2011 03:53 pm at 3:53 pm |
  7. tpaine

    There is no bill. Obama did NOT submit a budget with the bill so it will immediate go to the Congressional Budget Office for scoring then it will have to go back with his proposed "off-sets" so it will be WEEKS BEFORE CONGRESS HAS A REAL BILL TO VOTE ON.
    Obama knows this, but will still keep yelling "PASS THIS BILL" knowing Congress has nothing from him to vote on and won't for weeks.
    Two words come to mind: inept and/or incompetent.

    September 12, 2011 04:00 pm at 4:00 pm |
  8. Rudy NYC

    The Bush Tax Cuts neither led us out of recession, nor created jobs.

    We were in a recession because the prime rate had raised too high and too quickly by Grennspan in an effort to slow an economy that he felt was growing too quickly. He raised rates repeatedly. At one point, it felt like he was raising interest rates every other week over a period of several months.

    Eventually, it worked a little too well. The economy stalled, and slid into recession. They slipped the Bush Tax Cuts into law. But, Greenspan had already lowered the rates, the recession had ended, weeks before the votes were taken. The economy rebounded because interest rates returned to normal. We say the normal feeding frenzy in stocks whenever we have tax cuts for the wealthy, which means no jobs, BTW. When the trading frenzy settled, we say the characteristic rise in unemployment that always follows such a tax cut.

    September 12, 2011 04:16 pm at 4:16 pm |
  9. Four and The Door

    It's paid for by cutting wasteful spending, corporate loopholes and tax cuts for the wealthy," said the narrator.
    What a scam. Did they say how all of the billionaires are going to bail us out of the $15 trillion already on the books?!?!
    Americans in general are much smarter than the DNC gives them credit for. This scam is gettin' awful old by now.

    September 12, 2011 04:18 pm at 4:18 pm |
  10. John

    But the Republican have all ready say they don't like his plan. In short they don't want the American People to get JOBS until after the 2012 elections because they think It will help they win the elections. All I know I'm sick of the Republican and the Tea Party all way saying NO TO EVERYTHING and so should you. All the Republican and Tea Party do Is Complain about President Obama , If he does something or he doesn't. This Is how the Republican and the tea Party Is working, and It not for the American People. You have to have over a millions dollar be for the Republican and tea party will do anything for you.

    September 12, 2011 04:20 pm at 4:20 pm |
  11. Sniffit

    "Did they say how all of the billionaires are going to bail us out of the $15 trillion already on the books?!?!"

    I think they just did: by paying more taxes to the country that made it possible for them to become so stinking rich so that it can function properly and support the people who all those billions they are hoarding came from in the first place. The massive redistribution of wealth upwards for the past several decades is not deniable...the numbers don't lie. They have two choices for letting go of their stranglehold on the vast majority of the country's income, wealth and assets: stop hoarding voluntarily (i.e., start paying better middle-class and lower-income wages, stop forcing people to live on consumer debt products, etc.) or pay more taxes involuntarily. There is, I suppose, a third option...but hopefully they'll see the light before we have to bust out the guillotines.

    September 12, 2011 04:25 pm at 4:25 pm |
  12. As GM goes, so goes the country...Unions/Democrats killed GM, now they are killing the country

    "Obama Jobs Plan" is more like "Obama's Job Plan".... Nothing to do with creating jobs, everything to do with saving his own. A plan that doubles down on stupidity and what has already failed is not a serious and viable plan. It is a pathetic attempt to try and show he is doing something after 3 long years of ignoring the problem, except for the nearly TRILLION he wasted on this very same "plan". 2012 can't come soon enough. Obama has to go.

    September 12, 2011 04:31 pm at 4:31 pm |
  13. As GM goes, so goes the country...Unions/Democrats killed GM, now they are killing the country

    And doncha just LOVE it when Obama says "it is paid for"???!!! And then tells you it will be up to others to provide the nearly half trillion in cuts to pay for it! More of that "LEADING FROM BEHIND" style we have all come to know and despise.

    September 12, 2011 04:33 pm at 4:33 pm |
  14. Doyle Wiley, MI

    Good step DNC, please continue helping the President help Americans in need.

    September 12, 2011 04:40 pm at 4:40 pm |
  15. NC

    @As GM goes, the 2 wars were not paid for. Do you have selective memory, Bless You Heart why don't you run for President.

    September 12, 2011 04:46 pm at 4:46 pm |
  16. Zorkbirder

    Since the DNC is only running ads in swing states to support the jobs program, this clearly shows that the Obama Jobs plan is really the Obama reelection campaign. Obama's goal is not to increase employment, but to have an issue to hit Republicans over the head when they don't "pass this bill now" and in 2012 blame them for high unemployment.

    September 12, 2011 04:54 pm at 4:54 pm |