Dems reach out to Spanish language voters over Obama jobs plan
September 19th, 2011
08:43 AM ET
11 years ago

Dems reach out to Spanish language voters over Obama jobs plan

Washington (CNN) - The Democratic National Committee is reaching out to Spanish-language voters as part of its push to sell President Barack Obama's jobs plan.

Monday the DNC announced it would begin running Spanish-language television and radio commercials in Denver, Colorado, Las Vegas, Nevada, and Tampa, Florida. Obama won all three battleground states, which have large Hispanic and Latino populations, in the 2008 election, and keeping the states in the Democratic column is crucial for the president's re-election chances.

"Obama has a new plan that: Creates thousands of jobs fixing roads and bridges. Cuts taxes for small businesses – for each job they create. And gives credits to businesses that employ veterans that have finished their service," says the narrator in the ad. "But in the face of Republicans, the President can't do it alone. Read the plan. Stand together for more jobs."

Last week the president formally delivered his proposals, called the American Jobs Act, to Congress.

In an email release announcing the commercials, Rep. Debbie Wasserman-Schultz, the DNC chair, said that Obama's proposals would "boost the construction industry, a sector that employs 2.77 million Hispanics, by investing in construction and infrastructure projects; cut taxes for an estimated 250,000 Hispanic-owned small businesses, and provide Hispanic veterans with greater employment opportunities by incentivizing businesses who hire them."

The Republican National Committee quickly responded to word of the ad.

"Clearly Hispanic voters are going to be important for both parties but unfortunately Barack Obama's failure with jobs and the economy has hit the Hispanic community harder than any other," said RNC spokesperson Kirsten Kukowski. "While Americans struggle with 9.1 percent unemployment, Latinos are struggling with over 11 percent. Republicans are working hard to elect leaders that will ensure Hispanics can find work and their businesses can thrive."

Obama won two-thirds of the Hispanic and Latino vote in the 2008 presidential election, according to national exit polls, up from the 53 percent Sen. John Kerry, the 2004 Democratic presidential nominee, carried four years earlier. But according to recent national polling by Gallup, Obama's approval rating among Hispanics and Latinos now stands at 48 percent, the lowest rating since he took over in the White House and a big drop from the 60 percent he held at the beginning of the year.

The state of the economy is one reason for the decline, but another may be the issue of immigration. Candidate Obama called for comprehensive immigration reform when he was running for president, but he has been unable to pass anything through Congress to deliver on his campaign pledge.

The president appears to be increasing his outreach to Hispanic and Latino voters. In the past week he held a roundtable with Hispanic journalists at the White House and addressed the Congressional Hispanic Caucus's annual gala dinner.

The DNC's Spanish language ads come one week after the party committee went up with commercials touting the president's jobs plan in key battleground states across the country.

- Follow Paul Steinhauser on Twitter: @PSteinhauserCNN.

Filed under: Democrats • DNC • Jobs • President Obama
soundoff (9 Responses)
  1. TEG

    Sad attempt to get voters, too bad we're passing Voter Id laws that will prevent a majority of who are seeing from voting!

    September 19, 2011 08:57 am at 8:57 am |
  2. ST

    "Republicans are working hard to elect leaders that will ensure Hispanics can find work and their businesses can thrive."

    This is quite interesting! Does this mean republicans don't care whether Hispanics have work or their business should thrive now unless they are in power???? Way to go Hispanics to reach the election day, Republicans are suggesting you should tightened your belts until election time. Absurd!

    September 19, 2011 09:00 am at 9:00 am |
  3. Wire Palladin, S. F.

    Why do republicans and tea baggers think that all Hispanics are illegal? The only hope for republicans is to create an unconstitutional voter id poll tax that will prevent the poor, seniors, and college students from voting. Talk about class warfare.

    September 19, 2011 09:08 am at 9:08 am |
  4. The Elephant in The Room

    I`m a black Ivy-League educated, executive earing over $300K per year and my support for the President has slipped; I am not happy with the direction of the country.

    But that HARDLY means that I believe the Republicans HAVE A CLUE. I don`t think Latinos are as dumb as the GOP seems to think. Our problems were made over a 30 year period; not the 30 months of Barack Obama`s Presidency. A period during which, he hasn`t impliment any TRUE, DEMOCRATIC, LEFT-of-CENTER policies. There reason he hasn`t is because of he has not had 61 DEMOCRATS in the Senate to break the Obstructionist Republicans fillibusters. [59 Democrats + 2 Independents – – for less than 2 years (remember the Franken delay?) – – were close but DON`T COUNT].

    Latinos vote a straight Democratic ticket in 2012 & 2014 and you`ll see things improve. Out of the wars, deficits s coming down, education results going up, unemployment coming down, immigration-fueled disrespect falling, fairness in courts, schools, housing & opportunity, your American dream restored.

    September 19, 2011 09:10 am at 9:10 am |
  5. Ed 1

    If you can't read or speak English you shouldn't be able to work here I am tired of having to listen press one for Spanish.

    Learn our language or go home. If you want to be an American then speak our language. You continue to get money and jobs that you do not deserve.

    September 19, 2011 09:13 am at 9:13 am |
  6. Rudy NYC

    The 2012 election will be an easy decision for voters when they look at the facts, and ignore the spin. As much as Republicans decry the "failure of Obama economic policies", those policies have been a continuation of the Bush policies, enforced by Republicans. It is also a fact that Republicans will double down on those failed policies should they gain the Senate or the White House. Their candidates and proposals have made this abundantly clear that their economic policy is to funnel money to the wealthiest in our society, which makes wealthy people wealthier but kills jobs growth.

    September 19, 2011 09:21 am at 9:21 am |
  7. Inmyopinion

    One reason Hispanics have a larger struggle with unemployment is because many refuse to be part of the U.S., starting by refusing to speak English, most won't assimilate to the our country, they live in the U.S. to get paid dollars but they still want to hang on to their way of life from their countries and this is a huge problem for these families, especially their children. Huge numbers of adult Hispanics don't want to be a part of the American neighborhoods, culture they live in, most don't like having American friends nor for their children to associate with Americans. So not all is Obama's fault, Hispanics are at fault also for their unemployment.

    September 19, 2011 09:29 am at 9:29 am |
  8. kolos100

    Obama always asks for something. Latino community responded in 2008 and
    put him in the White House to push for the IMMIGRATION REFORM. That was
    the main reason and purpose for OBAMA. He failed. Why would we support
    him now? His stupid job bill is just another excuse not to work on the
    There are millions of people in immigration limbo
    who have money and own businesses. There are millions of people in
    immigration limbo who can and will buy houses and better cars, who will
    expand their businesses and hire more legal people. That will generate
    more taxes. The only thing that they what is a stability of knowing
    that they will not be torn away from their American citizen spouses and
    OBAMA, get working on the immigration reform and you will
    solve your jobs problem and get a second term as a President. Not
    passing an Immigration = Obama is a lair and one-term President.

    September 19, 2011 09:35 am at 9:35 am |
  9. 1crusader

    Like with African-Americans, unemployment is disproportionately high amongst Hispanics.I think that president obama is doing the best that he can;and a lot more progress across the board would have been made for all, if it wasn't for Republicans who have been obstructionists on almost every issue, including immigration reform.Early in his term, when he first began to talk about immigration, Lindsey Graham and McCain said that Republicans weren't going to work on immigration, nor an energy bill because of the president's health care bill; and we saw what happened with the Dream Act in December.Nancy Pelosi was able to get it t passed in the House, but it failed in the Senate, even with a few Republicans crossed over to vote for the bill.I think that most of the problems lie with Congress, as with most issues.

    September 19, 2011 09:42 am at 9:42 am |