Dems focus on Spanish speakers in new ad
September 30th, 2011
05:00 AM ET
12 years ago

Dems focus on Spanish speakers in new ad

(CNN) - Democrats are looking to reach the key Hispanic demographic through a new Spanish-language television ad that slams Republicans for their resistance to President Barack Obama’s jobs bill.

The 30-second spot, titled "Siempre Dicen No” ("Always Say No"), was produced by the Democratic National Committee and will begin airing this weekend in Denver and Las Vegas - cities in two key battleground states that Obama won in 2008 and is looking to win again in 2012. Both have large Hispanic populations.

The ad features Spanish-speaking men and women listing items Democrats say will be eliminated if Obama’s jobs plan isn’t passed.

“Republicans say no to Medicare… No to financial aid… No to help for the middle class,” the group says in Spanish.

They go on to list the possible benefits of the bill.

“More money for the house? Fifteen hundred dollars more for a family like mine?”

The ad ends with the question, “Why not?”

In a release announcing the ad, the DNC wrote that Obama’s jobs plan would benefit Hispanics by “putting more Americans back to work and putting more money back into the pockets of small businesses and middle class families.”

The DNC has targeted Spanish-speaking voters in Nevada and Colorado previously, in addition to ads in Florida, New Mexico and Washington, D.C. Democrats hope that Hispanic voters will support the president as robustly as they did in the 2008 election, when exit polls showed two-thirds of Hispanics voting for Obama.

Democrats do have reason to worry - recent national polling by Gallup shows Obama’s approval among Hispanics standing at 48 percent, the lowest rating of his presidency.

Obama has been actively reaching out to Hispanic voters as his reelection campaign ramps up, including answering questions about issues in the Hispanic community at an online roundtable Wednesday.

–CNN's Deputy Political Director Paul Steinhauser contributed to this report.

Filed under: Colorado • DNC • Nevada
soundoff (9 Responses)
  1. lgny

    The Conservatives have created an interesting mess WRT Latino voters. Whenever asked about this group, the candidates immediately talk about controlling illegal immigration as though all people of Latino background are (or were) illegals. They are alienating themselves from the largest – and fastest growing – minority group in the nation.

    September 30, 2011 07:57 am at 7:57 am |
  2. Rudy NYC

    Republicans look at hispanic voters, shrug their shoulders, and say there's no money in it. If you they want me to work for they want, then they need to pay me to do it.

    September 30, 2011 08:27 am at 8:27 am |
  3. The Greedy Old Pigs have declared class war on US!

    The Dems should be running this ad everywhere, and in English as well.

    September 30, 2011 08:28 am at 8:28 am |
  4. jirne

    and we wonder why we push to have photo i.d. before you can vote?acorn has changed their name and will be getting out the latino vote.why? because dems promise to give you something for nothing.

    September 30, 2011 08:46 am at 8:46 am |
  5. diridi

    Simple Truth, "GOP for No Social Security, abolish it, No Medicare, Abolish it, Wars, Wars, Wars, Loot the nation, Banks Robbery open and wide day light, In NY, you are charged by Banks to have an Account. All Illegals, No Health Care Benefits, and all Minimum Wage Jobs, etc,". Vote Direct Dem Ticket....GOP for Corporations, Tea Party For Corporations, not for you, middle class America, wake up......

    September 30, 2011 08:57 am at 8:57 am |
  6. Vanessa

    Hispanics don't forget what Republicans have tried to do & every obstacle they've put forward so our president fails! Not gonna happen.. hispanics for Obama!! We'll be doing everything possible to help his reelection! Obama/Biden 2012 never underestimate the hispanics!

    September 30, 2011 08:59 am at 8:59 am |
  7. volksmaniac

    Just some more pandering . They will say anything you want to hear if it gets your vote . Just don't count on anything they promise you .

    September 30, 2011 09:09 am at 9:09 am |
  8. Lynda/Minnesota

    Meanwhile, Mitt Romney has a "plan" for Hispanics, too ... (maybe).

    September 30, 2011 10:02 am at 10:02 am |
  9. Truth-Bomb Thrower

    As the desparation grows, the HISPANDERING increases.

    September 30, 2011 10:15 am at 10:15 am |