Facebook's advice to politicians: 'Be authentic'
November 11th, 2011
07:42 PM ET
11 years ago

Facebook's advice to politicians: 'Be authentic'

(CNN) - It's the perennial conundrum for candidates trying to access a far-flung electorate: How do you quickly spread your message to voters across the country?

For almost all candidates, social media have become some part of the campaign. Recognizing their new role in the political process, Facebook is offering candidates some tips for utilizing their website.

The first rule, according to a list on their newly-launched U.S. politics page, is be authentic.

They write: "In an ideal world the candidate will from time to time post to Facebook himself or herself. Nothing beats having people hear directly from the candidate. But if that's not going to happen it's important for the candidate to still check the campaign's Facebook page regularly to see what kinds of comments people are sharing. It's also important to ensure that a page's posts accomplish more than linking to press releases or donation pages."

Facebook's other suggestions are to integrate Facebook's apps into e-mail blasts and websites, engage users with questions, and measure the page's success using metric data.

They also cite statistics that show Facebook users are more tuned in to politics than non-users. Those statistics, from the Pew Internet and Life Project, showed people who used Facebook were more engaged in the 2010 midterm elections than those who did not.

The survey showed regular Facebook users were 2 1/2 times more likely to attend a political rally than Americans as a whole. They were also 47% more likely to say they would vote.

Facebook isn't the only social networking website to attempt to engage voters. Google+, a newly launched website that has been called a rival to Facebook, has attracted candidates like Mitt Romney and Herman Cain.

Mitt Romney told his Twitter followers Friday about his new Google+ profile using another social media trick: the tease.

Romney wrote: "I'm now on Google+ – add me to your circles and stay tuned this weekend for a big announcement."

Filed under: 2012 • Facebook
soundoff (5 Responses)
  1. BJ Bell

    Michelle Bachmann really comes across as flaky and dumb, but it really doesn't matter cause she's lost any political clout that she ever had by now.

    November 11, 2011 07:49 pm at 7:49 pm |
  2. Alex

    Ron Paul is as authentic as you can get!

    November 11, 2011 08:24 pm at 8:24 pm |
  3. Angy

    their authentically is just what it is. GREED!.

    November 11, 2011 08:41 pm at 8:41 pm |
  4. Dreucalypt

    If being authentic is the key, then Mitt Romney is in big trouble.

    November 11, 2011 08:50 pm at 8:50 pm |
  5. BBB

    Wao! how authentic the face can be! the next school group project will pass as mine! thats how authentic the face can be!!

    November 11, 2011 09:00 pm at 9:00 pm |